Driving the Internet of Marketing The Rethink! MAD Minds Europe conference is an international knowledge and project exchange platform bringing together more than 150 CMOs and Marketing decision makers to network and to discuss key industry topics. In 20 best-practice case studies, live sessions and round tables, 35+ speakers and moderators share their knowledge and expertise. Key topics include the consequences of the digital transformation and the new role of the CMO, marketing ROI & innovation strategies, brand management and an omni-channel customer experience.

1. POSTEVENT
REPORT2016
Driving the Internet of Marketing
June 20 – 21, 2016
Millennium Hotel Mayfair London, UK

2. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Event Overview – Rethink! MAD Minds Europe 2016
i.CONECT 360° offers exclusive access to Marketing decision makers, their
projects, and the challenges they face. Participants at Rethink! MAD Minds
Europe will also get the chance to discuss about the current trends, future
technologies, as well as the latest innovations in the Marketing sector.
Join us for the most interactive Digital Marketing event - we look forward to
welcoming you in London!
The Rethink! MAD Minds Europe conference is an international knowledge and
project exchange platform bringing together more than 150 CMOs and
Marketing decision makers to network and to discuss key industry topics.
In 20 best-practice case studies, live sessions and round tables, 35+ speakers
and moderators share their knowledge and expertise. Key topics include the
consequences of the digital transformation and the new role of the CMO,
marketing ROI & innovation strategies, brand management and an omni-
channel customer experience.

3. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Key topics 2016
Digital Marketing – Strategies & Technologies
• Digital marketing: future trends, technologies, opportunities and
challenges
• Integration of new business models in the marketing strategy
Digital Transformation & CMO 3.0
Mobility for Business, MDM, Enterprise Apps & Enterprise App Stores
• The future of the CMO in the company: From marketing to digital
officer?
• The new power of marketing and the position of the CMO in the
company
Marketing Analytics
• Big Data analytics & customer insight, Big Data integration into CRM
systems
• Competitive intelligence, lead generation, marketing metrics, customer
intelligence and SEO optimisation
Marketing ROI & Innovation Strategies
• Business model innovation & revenue generation
• Investing in new technologies and measuring the ROI of digital
technologies
Marketing Technologies & Content: Social & Mobile
Marketing
• Business Intelligence & Big data, implementation of content
strategies
• E-commerce & social media marketing, cloud services, mobile
app integration, marketing automation
Marketing Communication 3.0 & Customer
Engagement
• Innovative communication strategies in the digital age, mass
customization and individualisation of the masses
• Building and maintaining permanent relationships, offering
benefits to customers of new generation
Digital Readiness & Brand Management
• Relevance of brands in the digital age
• Digital brand management and brand management in an omni-
channel environment

4. Interesting line-up & very well
organised
Sven Krueger, T-Systems
“
Engaging event with a good range of
speakers and interactive sessions!
Andy Jones, Network Rail
“Great learnings, excellent network
and superb organisation!
Luisella Giani, Expat Genius
“

5. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Event at a glance
120+ 32
business
partners
attendees
speakers and
moderators
6 END-USER:
VENDOR RATIO80:20

6. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Profile of the participants
95%
OF ATTENDEES ARE
DECISION MAKERS WITH
DIRECT OR INDIRECT
BUDGET RESPONSIBILITY
81%
OF ATTENDEES JOIN TO
EVALUATE NEW SERVICES,
TECHNOLOGIES AND
PRODUCTS
69%
OF ATTENDEES HAVE
BUDGETS EXCEEDING £1M

7. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Profile of the participants

8. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Keynote speakers 2016

9. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Keynote speakers 2016

10. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Speakers & moderators 2016
Programme
Director
Henry Fuchs
Phone: +49 (0) 30 52 10 70 3 44
Contact via E-Mail:
henry.fuchs@we-conect.com

11. “Latest digital trends presented with real life case studies and
actionable tips.”
Simon Swan, Head of Digital Marketing, Met Office

12. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Our Business Partner Community

13. Media
Partners
2016

14. “Interesting people, great insights and hugely enjoyable
programme.”
Rob Mansfield, Head of Digital Content, Age UK

15. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Impressions

16. Rethink! MAD Minds Europe 2016 | June 20 – 21, 2016 | Millennium Hotel Mayfair London, UK www.mad-minds.com
Impressions

17. May 22 – 23, 2017
London, United Kingdom
www.mad-minds.com

18. UPCOMING EVENTS
September 26 – 27, 2016
Millennium Hotel Mayfair London, UK
www.rethink-iot-retail.com
November 21 – 22, 2016
Hilton Canary Wharf, UK
www.rethink-cloudonomic.com
June 26 – 27, 2017
London, United Kingdom
www.rethink-hrtech.com
April 27 – 28, 2017
London, United Kingdom
www.rethink-enterprise-it.com

19. GET IN TOUCH
Henry Fuchs
Programme Director
+49 (0) 30 52 10 70 3 44
henry.fuchs@we-conect.com
Emma Williams
Business Partner Manager
+44 (0) 203 8083101
emma.williams@i-conect.com
Saheed Ladapo
Head of Delegate Sales
+44 (0) 203 808 3103
saheed.ladapo@i-conect.com

20. i.CONECT @ MAD Minds Europe 2016
11 Ronalds & 25 Horsell Road
N5 1XL London
United Kingdom
www.i-conect.com
SEE YOU NEXT YEAR!

21. POSTEVENT
REPORT2016
Driving the Internet of Marketing
June 20 – 21, 2016
Millennium Hotel Mayfair London, UK