• Post


•  Listen

•  Engage


•  Track

King

Hook
me
and
I’m
yours

•  Post


• Listen

•  Engage


•  Track

You
get
high‐powered
listening

•  Get
a
Google
Account
already!


•  Create
Alerts
for
anything
relevant
to
you:

  –  Company
name

  –  Competitor
name...
•  Post


•  Listen

• Engage


•  Track

•  Common
Sense

 •  Get
to
the
point

 •  Use
Keywords





“
Be
yourself;


  everyone
else
is

  already
taken

       ...
Tell
them
something
of
meaning

•  Post


•  Listen

•  Engage


• Track

“If
you
cannot
measure
it,
you
cannot

  improve
it”



‐
Lord
Kelvin

• URLs

• Google
Analytics

• Google
Alerts


Shortened
URLs
do
a
lot
more
than
just


save
   s p a c e       


James
Hutto

 Managing
Project
Director


 Valeo
Design
&
Marketing

 516
Tennessee
Street

 Memphis,
TN
38103

 Tel:
800...
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010
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Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010

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Presentation on March 5, 2010 to NPA Worldwide, the global organization for Recruiters and Personnel Professionals. This seminar covered my PLET method for successfully using social media for business.

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Social Media Marketing for Recruiters - presentation to NPA Worldwide, March 5, 2010

  1. 1. • Post

 •  Listen
 •  Engage

 •  Track

  2. 2. King

  3. 3. Hook
me
and
I’m
yours

  4. 4. •  Post

 • Listen
 •  Engage

 •  Track

  5. 5. You
get
high‐powered
listening

  6. 6. •  Get
a
Google
Account
already!

 •  Create
Alerts
for
anything
relevant
to
you:
 –  Company
name
 –  Competitor
names

 –  Job
Postings
 –  People
looking
for
jobs
 •  Get
emailed
whenever
you
get
a
hit
or
RSS

  7. 7. •  Post

 •  Listen
 • Engage

 •  Track

  8. 8. •  Common
Sense
 •  Get
to
the
point
 •  Use
Keywords
 “
Be
yourself;

 everyone
else
is
 already
taken
 
‐Oscar
Wilde

  9. 9. Tell
them
something
of
meaning

  10. 10. •  Post

 •  Listen
 •  Engage

 • Track

  11. 11. “If
you
cannot
measure
it,
you
cannot
 improve
it”



‐
Lord
Kelvin

  12. 12. • URLs
 • Google
Analytics
 • Google
Alerts


  13. 13. Shortened
URLs
do
a
lot
more
than
just

 save
 s p a c e 

  14. 14. 
James
Hutto
 Managing
Project
Director
 Valeo
Design
&
Marketing
 516
Tennessee
Street
 Memphis,
TN
38103
 Tel:
800.647.4552
x704


 [Email]

james.hutto@valeomarketing.com

 [Site]





http://www.valeomarketing.com
 [Blog]
 
http://www.valeoblog.com
 @JamesHuKo
 @ValeoMarkeNng


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