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SEO Best Practices - Cybersymposium 2012 (Salt Lake City, UT)

  1. 1. SEO Best Practices
  2. 2. Tweets Are Welcome #cybersymposium #cybersymposium
  3. 3. What Is SEO?
  4. 4. What Is SEO? SEO (Search Engine Optimization) is the process of improving the visibility of a business in the search engine’s “un-paid” section of the search results. #cybersymposium
  5. 5. Un-paid Search Results #cybersymposium
  6. 6. What Is SEO? Visibility (SEO & Social) Engagement & UX (Content) Sales Funnel Sale Loyalty #cybersymposium
  7. 7. What Is SEO? Visibility (SEO & Social) Engagement & UX (Content) Sales Funnel Sale Loyalty #cybersymposium
  8. 8. What Type of Visibility Is Needed
  9. 9. Traditional Visibility #cybersymposium
  10. 10. Localized Visibility #cybersymposium
  11. 11. Four Components of Traditional SEO
  12. 12. Four Components Site Architecture Content Link Social Acquisition #cybersymposium
  13. 13. Site Architecture
  14. 14. Site Architecture #cybersymposium
  15. 15. Crawlability #cybersymposium
  16. 16. Keyword Association #cybersymposium
  17. 17. Limiting Your Crawlability
  18. 18. Robots.txt Exclusion #cybersymposium
  19. 19. Robots.txt Exclusion http://www.example.com/robots.txt #cybersymposium
  20. 20. Robots.txt Exclusion User agent: * Disallow: / #cybersymposium
  21. 21. Meta Robots Tag #cybersymposium
  22. 22. Improving Crawlability
  23. 23. Hierarchy #cybersymposium
  24. 24. Navigation Main Navigation Sub-Navigation #cybersymposium
  25. 25. Sitemaps • HTML Sitemaps • XML Sitemaps #cybersymposium
  26. 26. Internal Linking Internal Links #cybersymposium
  27. 27. Crawlability Goal: Easy Discovery #cybersymposium
  28. 28. Content
  29. 29. Lots of Rich Content • Written content • Images • Videos • Downloadable PDFs • White Papers • Case Studies #cybersymposium
  30. 30. Content Best Practices #cybersymposium
  31. 31. Content Best Practices • Themed content – Topics geared toward your business • Optimized for the long tail – Know your keywords • Include rich media – Plain text is BORING • Purposeful – Potential buyer, promoter, both? • Call To Action #cybersymposium
  32. 32. Keyword Research Google Adwords Keyword Tool #cybersymposium
  33. 33. Content Optimization Title Headings Content #cybersymposium
  34. 34. Content Best Practices #cybersymposium
  35. 35. Lack of Content #cybersymposium
  36. 36. Duplicate Content No one likes a copy cat #cybersymposium
  37. 37. Duplicate Content SEO.com is an internet marketing firm SEO.com is an internet marketing firm located in Draper, UT and services all located in Draper, UT and services all sizes of clients. sizes of clients. We specialize in Search Engine We specialize in Search Engine Optimization, Pay Per Click Optimization, Pay Per Click Management, Social Media Management, Social Media Marketing, and more. Marketing, and more. Fill out the form to the right and learn Fill out the form to the right and learn how we can help you with your online how we can help you with your online marketing efforts! marketing efforts! It could be an exact copy… #cybersymposium
  38. 38. Duplicate Content SEO.com is an internet marketing firm SEO.com is an online marketing firm located in Draper, UT and services all located in Salt Lake City, UT and sizes of clients. services all sizes of clients. We specialize in Search Engine We specialize in SEO, PPC Optimization, Pay Per Click Management, Social Media Management, Social Media Marketing, and more. Marketing, and more. Fill out the form to the right and find Fill out the form to the right and learn out how we can help you with your how we can help you with your online online marketing efforts! marketing efforts! …or a “close enough” copy #cybersymposium
  39. 39. Link Acquisition
  40. 40. What Are Links & Social Shares #cybersymposium
  41. 41. Link Building Strategies Link Link Requests Creation Link Attraction Backlinks #cybersymposium
  42. 42. Link Requests • Competitive Links • Top 10… • Content Roundups #cybersymposium
  43. 43. Link Creation • Articles • Directories • Guest Blogging • Social Bookmarks • Social Profiles • Press Releases #cybersymposium
  44. 44. Link Creation #cybersymposium
  45. 45. Link Attraction • White Papers • How-To Guides • Videos • Infographics • Contests/Promotions • Humorous Blog Posts #cybersymposium
  46. 46. Link Attraction Links Social Shares #cybersymposium
  47. 47. Social
  48. 48. Social Sharing #cybersymposium
  49. 49. Social Sharing MAKE IT EASY!!! #cybersymposium
  50. 50. Building Relationships #cybersymposium
  51. 51. Building Relationships • Follow/friend others • Share their stuff • Talk to them about non-business stuff • Build real friendships #cybersymposium
  52. 52. Social People will share and link to your content!!! #cybersymposium
  53. 53. Four Components of Localized SEO
  54. 54. Four Components Maps NAP Supporting Citations Content #cybersymposium
  55. 55. Maps
  56. 56. Maps – Google+ Local #cybersymposium
  57. 57. Maps - Bing #cybersymposium
  58. 58. Maps Optimization • Business Name Only • Accurate Address • Proper Categorization • Local Phone Number • Product, Service, and Location In Descriptions • % Completeness #cybersymposium
  59. 59. NAP
  60. 60. NAP Goal: Consistency #cybersymposium
  61. 61. Name Steve’s Business Consulting vs Steves Consulting #cybersymposium
  62. 62. Address 123 N. State Street Provo, UT 84043 vs 123 North State St. Provo, Utah 84043 #cybersymposium
  63. 63. Phone Number 1.801.223.4532 vs 1-801-223-4532 #cybersymposium
  64. 64. NAP Goal: Consistency #cybersymposium
  65. 65. Website Content
  66. 66. Supporting Website Content #cybersymposium
  67. 67. Page Optimizations • Product, Service, City, State In Title • Product, Service, City, State In Content • NAP Matching Maps Pages • Link To Google+ Local Page #cybersymposium
  68. 68. Citations
  69. 69. Citations Are Votes #cybersymposium
  70. 70. Citations Always Include • Name • Address • Phone Number #cybersymposium
  71. 71. Where To Start? • Yelp • Foursquare • Superpages • YellowPages.com • HotFrog • Best of The Web #cybersymposium
  72. 72. Questions?
  73. 73. Thanks!!! Greg Shuey VP Client Services Twitter: http://twitter.com/shuey03 LinkedIn: http://www.linkedin.com/in/shuey03 Download my slides: #cybersymposium

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