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Creating workflows for sustainable link building - Dixon Jones


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Creating workflows for sustainable link building - Dixon Jones

  1. 1. Dixon Jones Majestic Creating Workflows for Sustainable Link Building @Majestic @Dixon_Jones Email: With “BrightonTalk” in the subject to get slides
  2. 2. Do Links Still Matter
  3. 3. Does Link Building Still Matter? Gary Illyes, Oct. 2016
  4. 4. Gary Illyes, Oct. 2016 Contradiction:SearchEngineRoundTable Gary Illyes, Sept. 2017
  5. 5. 7 Super Practical Examples 1. The Really Low Hanging Fruit (404s) 2. The Internal Link Tricks 3. Original Insights & Research 4. Reference-able Content 5. Authoritative Content 6. Valuable Content 7. Data Driven Content No Time! TO SEE THE EXAMPLES Get the whole deck: Email: With “GetTalk” in the subject
  6. 6. How many links is “Enough”? • It’s not that simple of course • Links have wildly different “strengths” • Internal links affect the strength • But we CAN Estimate page strength Moz: Page Authority Majestic: Citation Flow Google: Page Rank
  7. 7. How many links is “Enough”?
  8. 8. How many links is “Enough”? B A
  9. 9. Another Problem for SEOs
  10. 10. Seeing Outbound Links at Scale Ahrefs
  11. 11. How many Links is “Enough”? (Alternative Answer… Same Logic) 1(or even 0*)* Nil suggests internal links to the target page from other pages on the site. Links Still Matter!
  12. 12. Creating the Workflow Identify the right Influencers Engage Define the Digital asset Prepare the Launch Monitor Results
  13. 13. 287Filter See Their Mouthpiece Identifying the Relevant Influencers Mavens Connectors Salespeople Source:Wikipedia
  14. 14. Identifying the Relevant Influencers
  15. 15. Identifying the Relevant Influencers • Tools – Buzzsumo – Clique Hunter • Connection – LinkedIn is Great – Email is good – Facebook is… OK – Twitter is a stepping stone – (Reddit? Forum? Many More)
  16. 16. Engage (Hardest bit to do right) • Networking! It’s your chemistry, not the tools – Beer, 1-1s, BUILD Trust, Be honest, be sincere. • Tools… OK… I guess you want tools too – Me: Infusionsoft, Sendible, Outlook – (& for me Custom back end)
  17. 17. Define the Digital Asset • Actually – Content need NOT be king • The best asset is a unique: – idea – Product – Process? Not “just” a URL
  18. 18. Prep the Launch. (This is Key) • Prepare the announcement and send them a Preview • Tell them the link url and exact time of launch • Remind them it is live.
  19. 19. What Will Your Next “Thing” Be? • New… • Authoritative… • Reference-able… • Unique… • Yours… • Valuable?
  20. 20. Links Still Matter! • @Dixon_Jones • @Majestic No Time! TO SEE THE EXAMPLES Get the whole deck: Email: With “BrightonTalk” in the subject
  21. 21. Why Links Still Matter
  22. 22. Why Links Still Matter Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share New information To share Data that Changes
  23. 23. Low Hanging Fruit (404s) • Via Raw Log Files • Or Google Search Console • Pages Tab on Majestic or Moz or other tools – (This way includes 404s of Competitors)
  24. 24. The Internal Link Trick • Find Underperforming Pages • Link (logically) to them Internally • Find Via: – Rank checking – Moz/Majestic Metrics – Ratio of traffic : Search Referrals on Logs
  25. 25. Original Insights & Research
  26. 26. Valuable Content
  27. 27. Original Insights & Research
  28. 28. Why? Authoritative research Significant data point
  29. 29. Reference-able Content
  30. 30. Data Driven Content