Slide deck for St Louis online marketing meetup from 5/26/16

1. BUILDING A CONTENT AND
SOCIAL MEDIA MACHINE
Will Hanke

3. Why?

4. Content Builds Your Credibility

5. Content Builds Your Email List

6. Content Attracts Attention

7. The Content Creation Formula
On [DATE], [WRITER]
will publish a post
using [TYPE] about
[CATEGORY].

8. 1. Define Your Categories
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY]

9. N-K Creative

10. The Productivity Experts

11. AbraKid

12. Figure out Your Categories

13. 2. Pick Your Content Type
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].

14. Text (Most Common)

15. Image

16. Video

17. Audio

18. 3. Find Writers
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].

19. Duh

20. Your 2 Forms of Currency/Trade

21. Complimentary Sites

22. Industry Bloggers

23. FollowerWonk
moz.com/followerwonk

24. Build a ‘Write for Us’ Page

25. What to Pay for Content
jobs.problogger.net

26. 4. Build the Plan Foundation

27. Build a Google Content Calendar
google.com/calendar

28. Decide Your Publishing Schedule
On [DATE], [WRITER] will publish a
post using [TYPE] about [CATEGORY].

29. 5. Come Up with Topic Ideas

30. Content Ideas
Product review | How-To | Meme
Infographic | Guides | Book Review
Opinion/Rant | Lists | Case Study
Podcast | Interview | Research
What If | Poll/Survey | Comparison
Resource Center | Prediction
Personal Story | Comic | Controversy

31. Listen to Your Customers

32. Listen on Social Media

33. Set up Google Alerts
google.com/alerts/

34. Recycle Old Stuff
redcanoemedia.com/reviving-old-content

35. Yahoo! Answers
answers.yahoo.com

36. 6. Write Awesome Headlines

37. What is a Headline?

38. Three Main Types of Headlines
• Social Proof (Piggyback)
• Threat
• Gain

39. Social Proof / Piggyback
• Why I Use Olive Oil and You
Should Too
• What Dr. Oz Eats for a Midnight
Snack
• The New WordPress Plugin
Everyone is Using

40. Threat Headlines
• Sorry I Lied to You
• Is Your Child’s Mattress Harmful to
Their Health?
• 7 Incredible Views of the Grand
Canyon You Won’t Believe are Real

41. Gain Headlines
• How I Get My Toddler to Eat His
Spinach Every Time
• Create a Gorgeous Holiday Feast
on Thirty Bucks
• How to Master You are my
Sunshine on Guitar in Five Minutes

42. Social Media

50. Let’s Review
1. Define Your Categories
2. Pick Your Content Type
3. Find Writers
4. Build the Foundation
5. Come up with Topic Ideas
6. Write Awesome Headlines
7. Share on Social Media

51. Next Meetup Thursday Aug 25
• The Ins and Outs of Tracking Visitors to
Your Site
• Reaching More Customers with Paid
Advertising
• Marketing Automation

52. Remaining Meetups
• Aug meetup – $47
• Dec meetup - $47
“Wind Up 2016 and Jump Start 2017”
• 2 Workshop Pass - $74

53. Thank You!
RedCanoeMedia.com