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Advert Plans Evaluation

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Advert Plans Evaluation

  1. 1. Think (Evaluate)- How successful is my final plans for my advert? … The focus of this slide is to encourage you to evaluate your plans and to ask for any help. Remember, the help that your teacher can give you during the actually making of the advert is very limited! What framing of shot will I use and why? What methods of connotations have I used in my advert, and why do I feel it will appeal to my my target audience ?(e.g. use of colour, props, background, costume, lighting, settings, actors positioning/gestures, font style etc. Have I given enough thought to page design & layout so that it will look professional ? Looking at my plans, how obvious is the USP? How confident am I that my main image(s) will appeal to my target audience? Looking @ my research results, how confident am I that my slogan will appeal to my audience? What is my anchorage and how does it match the rest of the content of my advert my trainers USP? How confident am I think my slogan matches the rest of my advert and what slogan technique have I used ? How confident am I in using Photoshop to upload images and add backgrounds / layers? What well known advertising technique(s) do I plan to use and why am I confident it will be successful? What background am I planning to use and why?
  2. 2. Good clean page Good clean page layout and designlayout and designprofessionally professionally done done Excellent example of Excellent example of Use of anchorage i.e. Use of anchorage i.e. manipulation of images manipulation of images above all else- matches above all else- matches using Photoshop using Photoshop the images used the images used perfectly perfectly Very good use of Very good use of Framing of Framing of original and found original and found shoe within shoe within images images frame very frame very well used well used
  3. 3. Good clean page Good clean page layout and designlayout and designprofessionally professionally done done Use of anchorage i.e. Use of anchorage i.e. “where dreams comes “where dreams comes through”- matches the font through”- matches the font style, colours and images style, colours and images used perfectly used perfectly Very good use of Very good use of original and original and excellent framing of excellent framing of shot shot Excellent example of Excellent example of manipulation of images manipulation of images using Photoshop, using Photoshop, especially the fairy especially the fairy Use of colours likely to Use of colours likely to appeal to the adverts appeal to the adverts young female audience young female audience Good decision Good decision to list website to list website
  4. 4. Excellent clean Excellent clean page layout and page layout and designdesignprofessionally done professionally done Use of anchorage i.e. “the Use of anchorage i.e. “the streets state of mind”streets state of mind”clearly matches images clearly matches images used used Very good Very good selection of copied selection of copied framing of shot framing of shot Clear evidence of Clear evidence of excellent image excellent image manipulation using manipulation using Photoshop Photoshop Good use of Good use of original logo original logo
  5. 5. Very good use of Very good use of models models Use of anchorage ssclearly Use of anchorage clearly matches images used matches images used Good use of colour Good use of colour and black and and black and white images white images Clear evidence of Clear evidence of excellent image excellent image manipulation using manipulation using Photoshop albeit the Photoshop albeit the framing of actual framing of actual trainers to small trainers to small Good use of Good use of original logo original logo
  6. 6. Good selection of framing Good selection of framing of shot of shot Good manipulation Good manipulation of font style and of font style and placement placement Good use of social Good use of social media references/ media references/ links like Facebook links like Facebook and twitter and twitter
  7. 7. Excellent clean Excellent clean page layout and page layout and designdesignprofessionally done professionally done Use of anchorage i.e. “the Use of anchorage i.e. “the streets state of mind”streets state of mind”clearly matches images clearly matches images used used Excellent selection Excellent selection of copied framing of copied framing of shot of shot Excellent Excellent original original slogan that slogan that clearly clearly matches the matches the rest of the rest of the advert advert content content Good use of Good use of original logo original logo Clear evidence of Clear evidence of excellent image excellent image manipulation using manipulation using Photoshop Photoshop Good use of Good use of original slogan original slogan

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