Unit 2 Coursework Assignment 1 - Advertising
Production Brief: devise a print advert for Streets Trainers
Skills acquired and developed through this assignment:
Your task is to create a campaign for a new brand of trainer/leisure shoe called
STREETS. You are going to produce one print advert for a specific target
audience (for example, young men aged 16-25, B-C2, or women aged 25-50,
C1-D). You must choose a model from those listed below for the campaign.
Look carefully at the model names and think about the connotations that each
name suggests. This will need to be reflected in your advert. You must also
create a brand logo and then choose a typeface and design for the model name.
You will also need to come up with a slogan for your advert and consider
carefully the unique selling point of the shoe you are promoting. Think about
the different techniques advertisers use and identify which techniques you are
using. You should identify your target audience from the list below and then
choose the model of ‘Streets’ trainer to advertise to them.
Target Audiences – choose one
of the following:
Young people aged 13 to 19
Young adults aged 17 to 25
Older people aged 25-35
Parents of young children
Model Names – choose one:
You must ensure that you stick to the brief and fulfil all the requirements
1 Print Advertisement - 1 A4 format print advertisements for a model of
‘Streets’ trainer/leisure shoe, to be printed out and handed in to your teacher
You must plan carefully and experiment with a number of ideas before
embarking on your product. You should use at least one original image.
The Supporting Account
When you have finished your production work you must write a
supporting account in order to evaluate the effectiveness of
the work that you have produced. Your evaluation should
include the following information:
1.Describe the product and the target audience.
2.Discuss the various components of the production, how you
created them and why they look/read the way that they do –
you should refer to professionally produced media
products, including a range of magazine advertisements
that you used for research. Think about the key concepts
you have discussed during this unit - representation,
language, institutions and audience. How have you applied
your knowledge of these areas to your own production work?
3.Assess the degree of ‘finish’ and professionalism that you
have achieved. Focus on the strengths (or weakness’) of
the appearance of the product rather than on the
difficulties of the production process (where you had
problems, describe how you overcame them rather than
focusing on how difficult it was). If you are not
satisfied with the professionalism of your media products,
discuss what you could have done to improve them.
4.Have you been successful in creating a campaign that will
appeal to your target audiences? Why do you consider your
campaign to be effective?