The document provides guidance on international marketing exercises and role plays. It includes suggestions for brainstorming ideas for suitable gifts for three important Chinese businessmen visiting an IT company to discuss a potential joint venture. Participants are instructed to take notes on all gift ideas during the brainstorming session. They are then asked to write an email to the company's CEO summarizing the key ideas from the session in separate paragraphs, indicating which ideas they favor and why, and positively concluding by looking forward to the CEO's reply.

1. Unit 2: INTERNATIONAL
MARKETING
vežbe

2. Listening, pg. 19
 Brainstorming
 Comprehension questions:
 What is the purpose of the meeting?
 What types of promotion are mentioned by the
participants?
 When is the next meeting? What information will the
participants get then?

3. Brainstorming, pg. 19
Stating objectives
The purpose of the meeting is...
What we need to achieve today
is...
Our objective here is to...
Making suggestions
I think we could...
I suggest we...
One thing we could do is...
Would it be worth –ing...?
It would be great to...
I think we’d (reach a wide
audience.)
We should definitely...
What about...?
Encourging contribution
Don’t hold back...
Say whatever comes to your mind.
Any other ideas?
At this stage we want all your ideas!
Would it be worth –ing...?
What about...?
Fire away!
Expressing enthusiasm/Agreeing
That’s great!
That’s the best idea I’ve heard for a long
time.
That’s an excellent suggestion.
We should definitely do some of that.
Excellent!
Absolutely!
Exactly!

4. Role play
 You work in a prosperous IT company.
 An important Chinese company wish to set up a joint venture with
your firm.
 You will shortly be receiving a visit from three important Chinese
businessmen who are the representatives of the Cinese company.
 Brainstorm ideas for the suitable gifts for the three Chinese visitors.
 MAKE NOTES on all the ideas!!!!

5. As a Marketing Manager for your IT company write an e-mail to the company’s
CEO informing him/her on the key ideas which came out of the brainstorming
session you attended with your department members yesterday.
Your e-mail should include:
• Proper salutation (Dear Sir; Dear Madam; Dear Mr Smith etc.)
• Telling the CEO why you are writing
• Stating the two or three key ideas in separate paragraphs
• Indicating which idea(s) you favour and why
• Positive ending remark (e.g. I am looking forward to receiving your reply)
• Proper closing (Yours faithfully; Yours sincerely; Best regards etc.)
Writing an e-mail

6. Thank you for
cooperation!