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Public Speaking SIG March 17, 2010 Jean Caton www.Jeancaton.net Six Steps to Make More Money Speaking (Part 1)

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Six Steps to Make More Money Speaking <ul><li>Jean’s story </li></ul><ul><li>Signature Talks </li></ul><ul><li>Target Market </li></ul><ul><li>Speaking v Teaching </li></ul>

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Six Steps to Make More Money Speaking Jean’s Story

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Six Steps to Make More Money Speaking #1 Why a Signature Talk Optimize Time (ROI) Attract Clients Best Talk Ever

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Six Steps to Make More Money Speaking Signature Talks Titles Can You Hear Me Now? Assertive Communication Skills for Women Market Yourself Yourself to the Top Entrepreneur of Corporate Climber: How Personality Affects Career Success and Satisfaction

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Six Steps to Make More Money Speaking <ul><li>Attract Clients Ethically & Authentically </li></ul><ul><li>Leadership Charisma </li></ul><ul><li>Professional Bio/Introduction </li></ul><ul><li>Sprinkle examples throughout the talk </li></ul><ul><li>Your own evaluation form* </li></ul><ul><li>Raffle 1st & 2nd prize </li></ul><ul><li>* As appropriate </li></ul>

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Six Steps to Make More Money Speaking <ul><li>#2 </li></ul><ul><li>Target Market / Niche </li></ul><ul><li>Two Targets </li></ul><ul><li>Focus, Focus, Focus </li></ul><ul><li>Increase Profitability </li></ul><ul><li>Attract Clients </li></ul>

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Six Steps to Make More Money Speaking #3 Speaking vs Teaching

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Six Steps to Make More Money Speaking Speaking vs Teaching Mindset / Distinction &quot;I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.&quot; Maya Angelou

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Six Steps to Make More Money Speaking <ul><li>Final Thoughts </li></ul><ul><li>Your Signature Topic reflects You -Your Authentic Self </li></ul><ul><li>Recognize Your Value “I deserve to be paid $0000. 00 because…” </li></ul><ul><li>Narrow your Niche </li></ul><ul><li>Feel the Fear and Do it Anyway </li></ul>

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Six Steps to Make More Money Speaking <ul><li>$_________ Speaker Fee </li></ul><ul><li>- _________Hours of preparation x hourly rate </li></ul><ul><li>- ________ Time to deliver talk x hourly rate </li></ul><ul><li>_________________ </li></ul><ul><li>= $_________ Profit </li></ul><ul><li>Profit x ____# times you give the talk </li></ul><ul><li>x ____revenue from related products & services sold </li></ul>

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Make More Money

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Resources <ul><li>References </li></ul><ul><li>Money Talks How to Make a Million as a Speaker Alan Weis </li></ul><ul><li>Speak and Grow Rich Dottie Walters and Lilly Walters </li></ul><ul><li>The Articulate Executive Granville Toogood </li></ul>