Accelerate Your Business Growth with Speaking Gigs

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Accelerate your business growth with an effective public speaking strategy. Signature Talks, Target/niche, Speak, motivate, empower vs teach. Make your speaking a revenue source as well as a business generator

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Accelerate Your Business Growth with Speaking Gigs

  1. 1. Public Speaking SIG March 17, 2010 Jean Caton www.Jeancaton.net Six Steps to Make More Money Speaking  (Part 1)
  2. 2.   Six Steps to Make More Money Speaking  <ul><li>Jean’s story </li></ul><ul><li>Signature Talks </li></ul><ul><li>Target Market </li></ul><ul><li>Speaking v Teaching </li></ul>
  3. 3.   Six Steps to Make More Money Speaking  Jean’s Story
  4. 4.   Six Steps to Make More Money Speaking  #1 Why a Signature Talk Optimize Time (ROI) Attract Clients Best Talk Ever
  5. 5.   Six Steps to Make More Money Speaking  Signature Talks Titles Can You Hear Me Now? Assertive Communication Skills for Women Market Yourself Yourself to the Top Entrepreneur of Corporate Climber: How Personality Affects Career Success and Satisfaction
  6. 6.   Six Steps to Make More Money Speaking  <ul><li>Attract Clients Ethically & Authentically </li></ul><ul><li>Leadership Charisma </li></ul><ul><li>Professional Bio/Introduction </li></ul><ul><li>Sprinkle examples throughout the talk </li></ul><ul><li>Your own evaluation form* </li></ul><ul><li>Raffle 1st & 2nd prize </li></ul><ul><li>* As appropriate </li></ul>
  7. 7.   Six Steps to Make More Money Speaking  <ul><li>#2 </li></ul><ul><li>Target Market / Niche </li></ul><ul><li>Two Targets </li></ul><ul><li>Focus, Focus, Focus </li></ul><ul><li>Increase Profitability </li></ul><ul><li>Attract Clients </li></ul>
  8. 8.   Six Steps to Make More Money Speaking  #3 Speaking vs Teaching
  9. 9.   Six Steps to Make More Money Speaking  Speaking vs Teaching Mindset / Distinction &quot;I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.&quot; Maya Angelou
  10. 10.   Six Steps to Make More Money Speaking <ul><li>Final Thoughts </li></ul><ul><li>Your Signature Topic reflects You -Your Authentic Self </li></ul><ul><li>Recognize Your Value “I deserve to be paid $0000. 00 because…” </li></ul><ul><li>Narrow your Niche </li></ul><ul><li>Feel the Fear and Do it Anyway </li></ul>
  11. 11. Six Steps to Make More Money Speaking <ul><li>$_________ Speaker Fee </li></ul><ul><li>- _________Hours of preparation x hourly rate </li></ul><ul><li>- ________ Time to deliver talk x hourly rate </li></ul><ul><li>_________________ </li></ul><ul><li>= $_________ Profit </li></ul><ul><li>Profit x ____# times you give the talk </li></ul><ul><li>x ____revenue from related products & services sold </li></ul>
  12. 12. Make More Money
  13. 13. Resources <ul><li>References </li></ul><ul><li>Money Talks How to Make a Million as a Speaker Alan Weis </li></ul><ul><li>Speak and Grow Rich Dottie Walters and Lilly Walters </li></ul><ul><li>The Articulate Executive Granville Toogood </li></ul>

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