U5 advertising

1. UNIT 5: Advertising
Monday, March 18, 2019predavanja

2. Monday, March 18, 2019predavanja
Ex. G, H, I, pg. 45

3. Monday, March 18, 2019predavanja

4. Monday, March 18, 2019predavanja

5. Advertorials
Banner ads
Billboards/hoardings
Commercials
Free samples
Leaflets/flyers
Pop-up
Poster
Product placement
Sponsorship
Viral advertising
Mailshot
Subliminal advertising
Cinema
Word-of-mouth
Exhibitions
Internet
Outdoor advertising
Point-of-sale
Press
Radio
Television
Communicate
Endorse
Place
Run
Sponsor
Target
ADVERTISING
Monday, March 18, 2019predavanja
METHODS MEDIAVERBS
Ex. B, pg. 44

6.  Reading, pg. 46
Monday, March 18, 2019predavanja
TACKLE THE PROBLEM OF VIEWERS TUNING OUT OF TRADITIONAL TV ADVERTISING
PUBLICITY STUNT
GENERATE THE INTANGIBLE BUZZ OF WORD-OF-MOUTH ADVERTISING

7. There is a boy in front of the
classroom.
There is a boy in front of the
classroom. The boy is my brother.
Typically, boys are more active than
girls.
• INDEFINITE
ARTICLE (a/an)
• DEFINITE ARTICLE
(the)
• ZERO ARTICLE
Monday, March 18, 2019predavanja
ex. C, pg. 48

8. Monday, March 18, 2019predavanja