Presented at Natural Products Expo East, Baltimore, MD.
September 20, 2012
Whole Foods is using social media to engage its customers across the nation in conversations about food.
With over 300 Twitter accounts and 250 local-store Facebook accounts, Whole Foods Market has created an online community for useful exchanges between shoppers and their grocers. Beyond those accounts, Whole Foods' blog, online newsletter, mobile apps and flickr account all contribute to their booming online voice.