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People, Not Candidates

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Deck from my talk at #HRTechWorld in Paris 2015.

As technology moves at a pace and we become more and more digital like never before; we need to be more human.

By focusing on human behaviour and what makes people tick we can improve our marketing efforts to persuade and influence candidates.

From Aristotle through to the latest thinking in neuroscience we can fine tune are digital activities and messages. I'll walk through the nine ingredients that will help you deliver digital strategies that connect with the "chimp and the human" parts of our brains through the power of emotion and rational thinking.

Published in: Recruiting & HR
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People, Not Candidates

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  9. What makes people tick? @googledave #hrtechworld
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  11. Ethos Pathos Credibility - Trust Logos Consistency - Logic Emotions - Imagination @googledave #hrtechworld
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  13. Behaviour Influence Persuade @googledave #hrtechworld
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  16. 1.Persuasive Facts & Figures @googledave #hrtechworld
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  54. Before & After Missing outHurt & Rescue @googledave #hrtechworld

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