Search Engine Optimization : How it works, What is it? Types of Seo SEO Techniques Importance of SEO The future

1. Presented By : Gautham A
S

2. Contents
 SEO Definition
 Top Search Engines
 Types of SEO
 SEO Techniques
 How Search Engine work
 Importance of SEO
 Schema
 On Page SEO Techniques
 Conclusion

3. Definition
 SEO – Search Engine Optimization
 It is the practice of increasing both the quality &
quantity of website traffic as well as exposure to your
brand through organic search results
 Search engines AKA Answer machines.
 Several billions of pieces of content available on
website & evaluate thousands of factors to
determine which content is most likely to answer
your query

5. How come one gained top most position
 Website answered users query
 Website fulfilled the needs of user
 Website offered Valuable Content
 We write content for Human Beings not for Search
Engines
 “CONTENT IS THE KING”

6. Top Search Engines
 Source : Statcounter.com

7. SEO Types

8. SEO Techniques

9. Search Engine Function

10. Importance of SEO
 To generate Traffic
 To be more visible on World Wide Web
 Trust & Credibility
 Impacts the buying cycle
 Long Term Strategy

11. Meta Title Tag
It recognizes 60 – 70 characters
Place most important keywords as possible
Keep each page with unique title

12. Meta Description Tag
25 – 40 Words
User will read description to find out more about
your website
It should be written as marketing style of writing

13. H1 Tag
 Title or heading tag
 H1 – H6 Tags
 Skipping tag number is not ideal ( 1 – 3)
 H1 is main heading tag
 H2 is alternative to H1 tag

14. Alt Tag
 Used to describe what image is and incorporate
keywords accordingly
 Helps the website to get ranking in Google Images
 Always use jpg, gif and png images

15. Anchor Text

16. Schema
 Schema is the set of codes which will enhance the
website view in SERP to help the search engine to
give information to user

17. Conclusion