The Marketing Environment And Consumer Choice Essay

The Marketing Environment and Consumer Choice Essay
The Marketing Environment and Consumer Choice
Date
Introduction
One of the best ways of improving corporate image in the automobile industry is by ensuring that the industry satisfy the needs
of consumers. These needs would include the utility derived from their product, the safety assurance of the brands and the
overall best performance in the lifetime assessment as for the environmental effects. There is a global concern over the carbon
dioxide emission in the Automobile industry and the consumers are now given a chance to adopt a lifestyle that is caring to the
environment. The electric and Hybrid brands have promised to revolutionize and rival the traditional cars in their economy on
fuel and their friendliness to the ... Show more content on Helpwriting.net ...
According to Toyota Motor Corporation (2008), Electric and hybrid products benefit customers because they utilize less fuel
and they hurt the environment less due to their less carbon dioxide emission, a point which has been emphasized by Mills
(2008). In their marketing, companies have advertised the electric and hybrid vehicles as of benefit to customers because they
reduce noise, vibration and harshness and more on the satisfaction on the increased social benefit (OECD 2009).
Consequently, marketing of ZEVs has been an easy task for marketers in the public sector. In the marketing mix, pricing has
been a factor; ZEVs are usually more expensive than the ordinary vehicles by virtue of their being environmentally friendly.
These brands include; for instance, the hybrid brand Toyota Prius; which attracted a lot of demand in 2008. According to the
analysis of the premier General motor forum, conducted on the internet in 2008, the GmInsidenews.com reported that 72 per
cent of people were interested in buying hybrid cars while an average hybrid costs $5,000 more than a regular car (Toyota
Motor Corporation 2008). This is evidence enough that the pricing factor does not affect much the demand of ZEVs provided
people are assured of the brand's reliability (Byrne & Polonsky 2001). The other marketing mix factor is the promotion of the
ZEVs, which requires just the attention of the public on the importance of adoption of
... Get more on HelpWriting.net ...

Strengths And Weaknesses Of Honda
1.0 Term of Reference:
In the beginning this information use to find out the strengths and weaknesses of Honda cars by compared and analysis to
Toyota and BMW based on the types of categories. Mr. Muhammad Ammar Al–Wahaibi, (GM) of OMASCO has asked for
this report. The report has to be submitted on 7th of November, 2015 via Turnitin.
2.0 Excusive Summery:
The mean point for writing this a business report is to comparative and analysis of the Honda car's various features with those
of its competitors in Oman two brands which cover in the below table are Toyota and BMW. Also, the report will focus on
differences category and features of models, veh
3.0 Finding and analysis of three Cars:
In this part of report will discussion about ... Show more content on Helpwriting.net ...
Honda has both manual and automatic transmission with 5 speeds, but last time most of vehicle has both.
3.8.2. Toyota has too both manual and automatic transmission with 5 seeps; however some customers like manual transmission
for less spend of fuel and more control as well as to Honda and BMW.
3.8.3. BMW also has two options manual and other vehicle provide in automatic transmission with 6 seeps.
3.9 Recycling seat:
3.9.1. Honda vehicles not all provide by electronic chairs or seat; however, Honda in last two years develops the recycling seat
to be electronic and soft to use.
3.9.2. At Toyota has both option of electronic and manual recycling seats with more dynamic way.
3.9.3. In same time BMW improve their vehicles to be easy in using and smoothly by both options manual and automatic
seats.
3.10 Engine Power:
3.10.1. Honda has many types of engine power depends on the modules of vehicles around 1.8 liters to 2.5 liters; however,
Honda civic has 1800cc/ 1.8 liters, 4 cylinders, producing around 141 horsepower.
3.10.2. Toyota has different engine power depends on the modules of vehicles also around 2.0 liters to 2.4 liters; however,
Corolla has 1800cc/ 2.0 liters, 4 cylinders, producing around 143

Toyota Hilux Is A Light Commercial Utility Vehicle
The Toyota Hilux is a light commercial utility vehicle (ute) manufactured by Japanese company Toyota. The ute has become
known for being reliable, sturdy and being able to withstand harsh terrains and abuse. This has led to the automobile becoming
known as the " unbreakable Hilux ". This has subsequently motivated its latest advertising campaign "the unbreakable driver".
Product analysis:
The Hilux is a four–wheeled drive (4WD) Ute. The vehicle has a v6 turbo engine, double wishbone suspension and a 750kg
towing capacity. (Toyota, 2015)
The Ute Market within Australia represents 19.2% of the total motor vehicle industry (Whytcross, 2014). Toyota occupies a
large majority of the industry, selling 58,000 light utility vehicles in 2012 (Di Leo, 2013). This is illustrated upon in figure 1
which indicates the market share and precent change in volume sold for the previous year.
Despite holding a heavy market share, the Hilux faces direct competition from the Nissan Navara, Holden Colorado, Ford
Ranger , Mitsubishi Triton, Mazda BT–50, Isuzu D–MAX and the Volkswagen Amarok.
The Hilux has been given the title of "Unbreakable car". This statue came about from the popular British television show Top
Gear. In 2010 the show attempted to destroy the truck, displaying various tests including, crashing into a tree, driving through
a cottage, hit by a wrecking ball, drowned in a sea tide and light on fire. Despite all the trials the car was able to start without

Essay On Ram Rebel Trx
he Ram Rebel TRX was released as a concept truck at the 2016 State Fair of Texas. It is said to be equipped with essentially
the hellcat engine. Details say it will have a 6.2 liter supercharged Hemi V8 that is able to push 575hp. The Ram Rebel TRX is
capable of going 100mph off–road according to Ram, which is impressive for and off–road truck that comes stock from the
factory. This truck comes equipped with a chase rack in the bed to better protect the driver and the vehicle. Attached to the
chase rack is two spare Toyo M/T's with matching wheels. Mounted on top is a 24–inch LED light bar, capable of lighting up
500ft in front of you on those dark off–roading adventures. With standing this speed off–road, they put a link coil off–road ...
Show more content on Helpwriting.net ...
This truck comes equipped with a chase rack in the bed to better protect the driver and the vehicle. This will be the next
generation of off–road trucks with all comforts included. The Ram Rebel TRX is designed by professionals to keep all types of
people secure and still be able to enjoy all the fun this truck has to offer. Mounted on top is a 24–inch LED light bar, capable
of lighting up 500ft in front of you on those dark off–roading adventures.
M
ost of us know about Dodge's Charger and Challenger Hellcat engine that puts out about 707–hp. Fiat Chrysler has now
released the third vehicle to be equipped with this monster engine. Named the Jeep Grand Cherokee "Trackhawk".
Supercharged 6.2–liter Hemi V–8 is left just how it is from the Charger and Challenger. This big block of iron comes in at
about 800 pounds, much heavier than the 6.4–liter Hemi in the SRT Grand Cherokee. This hellcat engine adds about 259 more
pounds to the already heavy SRT engine previously in the Grand Cherokee. Fiat Chrysler claims this vehicle to go 0–60 in 3.5
seconds. That's quiet fast for a family suv. Track time consists of a quarter mile being 11.6 seconds at 116mph. You plan to
take your boat out on a nice sunny day? Surprisingly this has a tow rating of 7200 pounds. Plenty of power to take your ski
boat out to the lake for a nice day out.
F rom the outside it doesn't look like much of a vehicle except an ordinary family commuter. The only badging that you are
able

Process Identification Essay
Process Identification–Toyota Short summary about Toyota Toyota Motor Company was formed in 1933, as a division of
Toyoda Automatic Loom Works by Kiichiro Toyoda. The company began making Type A engines with the support of the
Japanese government. In 1937, the automotive division of Toyoda Automatic Loom became an independent company. The
company's early focus was to make trucks to support the Japanese military during wartimes, however, after WWII; the
company began focusing on passenger vehicles again in 1947. By the middle of the 1950's, the motor company was struggling
and about to file for bankruptcy when a large order for support vehicles came in from the U. S. Military fighting in Korea. This
5000 vehicle ... Show more content on Helpwriting.net ...
Once again in 2009, Toyota was back in the limelight and at the center of a government investigation and consumer driven
outrage over their refusal to admit they had put out defective accelerators in their vehicles. They did try to react somewhat
more proactively as compared to their engine sludge recall by issuing a letter to consumers extending warranties and accepting
to pay for any costs incurred from engine damage, however, they still failed to fully accept blame (Greto, Schotter, &
Teagarden, 2010). More importantly, at this point, Toyotas leaders in Japan were not fundamentally focused on the larger issue
at hand which was their global network of manufacturing plants had become disjointed and their culture of perfect quality had
been lost in many of their products and they were now paying a heavy price because of this critical oversight in their pursuit of
rapid market expansion and radical reductions imposed on managers to find manufacturing cost cutting measures (Greto,
Schotter, & Teagarden, 2010). Importance to Toyota Historically, Toyota had a long history of dedication and loyalty to their
customers and commitment to excellent quality in their products. So, the recalls that began occurring in the 21st century after
decades of relatively perfect ratings were taken very seriously. However, because of the confusing and disjointed management
structures and levels that had been created and the hierarchical set up of Japanese driven decision

How Big Global Businesses Compare
Assignment 1: How Big Global Businesses Compare Anthony Bing Dr. Evangeline Jefferson January 30, 2017 Strayer
University, Augusta Georgia Toyota Motors Company Toyota Motors Company is multinational Japanese vehicle producer, an
enterprise that has it 's headquartered at Toyota, Aichi. Toyota Motors are the biggest world 's producer of the autos about the
statistics of 2013 by the quantity of vehicles. Toyota was additionally the greatest maker of the autos in 2012 and has been the
initial a car producer that delivered ten million vehicles for each year. It is likewise recorded the most significant assembling
organization in Japan of the market capitalization and income. The engines business delivers its vehicles ... Show more content
on Helpwriting.net ...
The three models portrays the relationship between the accord and struggle in the propelled social orders that essentially
alludes to the diverse relations that exist between the social and the social system (Christoph Weckerle, 2008). Detail model of
culture accept the amicability and the consistency in both the social and the social levels (Christoph Weckerle, 2008). It
additionally determine specific capacities and gatherings in the diverse social framework. The second model of culture
normally accept that there are a few more central clashes in the social request levels yet at the same time sees the social
framework to be still incorporated generally. In this second model, the clashing social groupings and capacities can as a rule
create hostile subcultures and not just corresponding tasteful alluded to as particulars and this model is called social refraction
(Wagner, 2011). The third model is the columnisation that portrays the crucial hostility that exist between the social and social
framework since its advantage groupings happen in the hermetically fixed sections of culture. Volkswagen Group Company is
one of the worldwide car contenders of Toyota Motors Company and the model of culture that is most suitable for it is the
particular model since it works internationally and expect that there are agreement and consistency in the advertising society
(Books, 2011). Types of economic

Managing the International Value Chain in the Automotive...
Managing the International Value Chain in the Automotive Industry
Strategy, Structure, and Culture
Stefan Schmid, Philipp Grosche
Table of contents
Foreword Authors Acknowledgments International value chains: Current trends and future needs, as exemplified by the
automotive industry 1. Internationalizationofthevaluechainintheautomotiveindustry 2.
Configurationandcoordinationascrucialdimensionsinshapinginternational valuechains 3.
Bestpracticesandoptionsformanagingtheinternationalvaluechain Glocal value creation in the Volkswagen
Group: Moving toward greater decentralization of production and development 1.
TheVolkswagenGroup'snewglobalstrategy 2. ... Show more content on Helpwriting.net ...
areshowing alarmingweakness,havingrestedfortoolong
onthelaurelsoftheirearliersuccessesandfailingtorecognizechangesthatweretakingplace
inthemarket.
solelybysuchfactorsascost–
savingproduction,leanprocessdesignorinnovativecapacity.Inordertoprofitfromtheglobalmarket,a
companymustbeabletocreateandmanagean internationalvaluenetworkanddelegatevalue
functionstothepropersites.Thisappliesto salesandprocurementaswellastolaborand
capitalmarkets. Despitepredictionsthatglobalizationwouldlead
toahomogeneousworldmarketwithbarelydifferentiatedproducts,ithasbecomeclearthat
culturaldifferencesstillplayamajorrolein
customers'purchasingdecisionsandinthecommitmentofacompany'semployees.Moreover,
therearesubstantialdifferencesintheproductionandquality–relatedprocessesneededinthe
emergingmarketsrelativetotheindustrialized
countries,andthisaffectseverythingfromproductuse,pricinganddevelopmentpotentialto
distributionandcommunicationschannels.
StefanieSohm
Project manager
6
Today,thechallengeforacompanycompeting ontheinternationalstageistoadjustquicklyto
localcircumstanceswhilesimultaneouslyintegratingitsdivisionsandsitesworldwide,based
onidenticalprinciplesandasharedunderstandingofthecompany'spurposeandobjectives.
Integratingthevarioussitesintocorporate

Toyota Operations Improvement Plan Essay
About Toyota For more than 50 years, Toyota Motor Corporation has been one of the world's leading manufacturers of motor
vehicles in the United States. It was born a Japanese company in 1935 and came to America in 1957. Now headquartered in
Toyota City, Japan, it employs more than 300 thousand employees globally (Toyota Motor Corporation Company Profile,
2012). In addition Toyota is a global marketing organization. It strategically operates primarily through Japan, Asia, Europe,
and North America; but its vehicles are sold in more than 170 countries and regions across the globe (Toyota Motor
Corporation Company Profile, 2012). The Toyota brand is traditionally defined by brand attributes such as global leadership,
innovation, ... Show more content on Helpwriting.net ...
Soon after, under pressure from the National Highway Traffic Safety Administration Toyota did recall some vehicles.
Nevertheless, only one month later, four more lives were ended as a result of Toyotas quality plunge and failure to respond.
Finally, one month after the death of its eighth victim, Toyota halted production to stop and fix the problem. On top of the oil
sludge recalls, this quality failure resulted in another 8.8 million recalls, a $2 billion direct financial hit to Toyota plus another
$16.8 million in fines, too many innocent lives, a strained relationship with the NHTSA, and further brand deterioration (Greto
et al., 2010). As if this weren't enough, quality problems mounted week after week. Only months later in February 2010, the
NHTSA revealed that it had received claims citing another life threatening defect in the break system for the Toyota Prius.
More than 400 thousand Prius recalls resulted. In April of 2010, customers reported handling issues in the Lexus brand which
resulted in another recall of 9,400 Lexus cars and a Don't Buy: Safety Risk rating from Consumer Reports. Also in April, the
company voluntarily recalled Siennas to address a problem with corrosion on a spare tire cable. Later that month, Toyota
voluntarily recalled 2003 Sequoia SUVs to improve the stability controls. 2010 Tacomas were also recalled for defective front
drive shafts. Once the quality icon, Toyota had hit a really low point; so low that credit

Is Technology the Basis of Long-Term National Competitive...
Is technology the basis of long–term national competitive advantage?
Compare differences in the innovation systems of leading economies, industries and firms. (72%)
1. Introduction
Technological developments have shaped our world since the beginning of civilization. In this report, by examining the
important influences of technology and other factors which may also be powerful influences on human history, we will discuss
whether technology is the basis of long–term national competitive advantage. We will base our argument on Porter's and
Chandler's theories, and support it with research evidence. In the following report, we will answer the questions in detail.
In order to compare differences in the innovation systems of leading ... Show more content on Helpwriting.net ...
In summary, supporting innovation and use of technology helps a country move forward in the long term.
3. Comparison of Countries – Japan / USA / UK / Germany / China
In this report, there are five countries (Japan, the USA, the UK, Germany and China) compared at the macro level, which is
about the origin of resource, input amount on Ramp;D, numbers of degree holders in science and engineering, efficiency,
innovative capacity index and relation to policy. The resources for Japan's innovation is mostly from private firms, universities
and public research institutes; for America it is mainly from non–U.S. firms as well as universities (Buiges, 2009). For the UK,
Germany and China, the origin of the national innovation system is the governments of those countries.
To compare the national expenditure for Ramp;D, this report focuses on comparing the input to Ramp;D as the share of the
economic output of those countries. Japan has the highest share of expenditure for Ramp;D which has been more than 3% of
the country's output since 2007 and the percentage is increasing (Abe and Fitzgerald, 1995). The USA has a stable expenditure
share between 2.5 to 3% since 1996 (Dicken, 2003). The expenditure of Germany and the UK have stayed between 1.5 to 2%
since 1996. However, China's input to Ramp;D has risen from less than 1% in 1996 to more than 2% at the end of 2007(Sun
et al, 2007), and keeps growing. Table 1 illustrates

I Was Driving Home From School Essay
I was driving home from school when all the sudden I see a light flashing on the dash of my car. It was the oil light telling me
that it was time to have an oil change, so instead of driving home I went straight to the toyota dealership because at the time I
drove a Toyota Landcruiser. When I got there they handed me a clipboard full of information i needed to fill out. It took me a
full ten minutes to complete and even after all that they still handed me more papers to write my signature on, I thought to
myself, all that for a simple oil change. After finally completing all the paperwork a man took me to the dealerships waiting
room and told me that my oil change should not take long. I was happy to hear that because I wanted to be on my way. I only
expected to be there for 25 to 30 minutes, so after 20 minutes I started looking at the door hoping someone would walk in and
tell me they finished the oil change. Ten minutes later and still nothing. I was getting very impatient and I was starting to work
an appetite. The worst part is they had the food channel on and no remote for me to change the channel with, so i got up and
went to go find a vending machine. Near the car displays they had a popcorn machine so i scooped myself a small bag full.
The popcorn was super salty and stale and what made it even worse was there was no water to be found. So now i 'm sitting
back in the waiting room hungry and thirsty with a bag of uneaten popcorn, and still no word about my car. A

Hybrid Vehcile
SAE TECHNICAL PAPER SERIES 2003–01–2307 A Comparative Study of the Production Applications of Hybrid Electric
Powertrains Harry L. Husted Delphi Corporation Reprinted From: Hybrid Vehicle and Energy Storage Technologies (SP–
1789) Future Transportation Technology Conference Costa Mesa, California June 23–25, 2003 400 Commonwealth Drive,
Warrendale, PA 15096–0001 U.S.A. Tel: (724) 776–4841 Fax: (724) 776–5760 Web: www.sae.org All rights reserved. No
part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means,
electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of SAE. For permission
and licensing requests contact: SAE ... Show more content on Helpwriting.net ...
There are a large number of possible configurations of engine, electric machine(s)2, clutches, gearing, and transmissions that
can result in an HEV. These are grouped in four classes in this paper. Based on an examination of the architectures, these
classes are: beltdriven starter/generators on the front of the engine, crank–shaft mounted motor/generators on the rear of the
engine, series/parallel hybrids, and combination hybrids with a mixture of the previous configurations. BELT–DRIVEN
STARTER/GENERATOR The first architecture is the entry level to hybridization. In this architecture the engine stop–start
function is implemented with a starter/generator that is typically belt–driven. The Toyota Crown with the Toyota Hybrid
System – Mild (THS–M) architecture shown in figure 1a is exemplary. The traditional alternator has been replaced Some
powertrain features such as clutches and differentials are not included in these diagrams in order to keep them from becoming
unduly complex. 2 A rotating electric machine can act as both an electric motor and an electric generator. 1 INTRODUCTION
Hybrid vehicles have been in saleable production for over five years, with the first sales occurring in Japan. Many automakers
have shown hybrid vehicle concepts at automotive shows. It is interesting, however, to examine in more detail which concepts
have been chosen for further development and determined to be

Toyota
Process Identification Abstract Signs of the impending recall crisis began as early as 2006 when the National Highway Traffic
Safety Administration (NHTSA) initiated an investigation into driver reports of surging in Toyota's Camry models. This
investigation was closed the next year declaring that there were no defects. Known in the industry for their quality and
reliability, Toyota would silently recall almost nine million Toyota and Lexus models due to the sudden acceleration problems.
Because of the lingering reaction in dealing with these problems, Toyota's leadership had been highly ridiculed, so now they
had a big job in identifying the solution that would make sure of the safety of their vehicles and reinstate consumer ... Show
more content on Helpwriting.net ...
There are several points to ensure better management. They are: (1) Create constancy of purposed toward improvement of
product and service, with the aim to become competitive and to stay in business and to provide jobs. (2) Awaken to the
challenges of the new economic age an adopt a new philosophy. (3) Cease dependence on inspection to achieve quality. (4)
Stop awarding business on the basis of price. Instead, minimize total cost. (5) Improve constantly the system of production and
service to improve quality and productivity, and thus decrease costs. (6) Institute training on the job. (7) Institute leadership.
(8) Drive out fear so that everyone may work effectively for the company. (9) Break down barriers between departments. (10)
Eliminate slogans, exhortations, and targets asking for zero defects and new levels of productivity. (11) Eliminate quotas.
Substitute leadership and eliminate management by objective and by numbers. (12) Remove barriers that rob people of their
right to pride of workmanship. The responsibility of supervisors must be changed from sheer numbers to quality. (13) Institute
a vigorous program of education and self–improvement. (14) Put everybody in the company to work to accomplish the
transformation (Deming, 1987). The urgency has surpassed since the recall, therefore, the overall impact depends on the
response and system of improvement to regain the consumers'

Toyota Recall
1. The main reasons of Toyota's recall issues Lately, people most concerned about the recall event which happened on the
world's largest vehicle manufacturers, Toyota. This event affect all over the world including China, USA, Europe. The incident
makes the corporate brand image dropped and also loss the consumer confidence. Why this event did occur? During the
research and analysis, the major cause of Toyota's recall is the quality issues. For example the accelerator pedal problem, many
different types of car were recalled, like RAV4, Corolla and Venza and even some very good quality cars, like Lexus. In this
case, from suppliers to the manufactures all have quality problems. 1.1 Suppliers Because pursue the maximum benefits and
cost ... Show more content on Helpwriting.net ...
Due to the pedal problems more and more they had to recognize their mistake. And recall the problem cars, what they do now
is almost right actions. The most important thing is to address the problems, so Toyota recalls all problem cars and asks their
suppliers to develop new pedals. But it is still not enough, they should focus on their product quality again instead of extend
the market in the future. And the Toyota also needs to make better handle relationship with customers. They must give an
appropriate solution let customer satisfied and obtain the customer confidence again. There will have a long term impact, so
Toyota must make a plan for this event to let the solution and customer service could be keeping available during next several
years. 6. Major pressures let company choose outsourcing As mentioned before, the business environment now is more and
more globalization and more and more competitive. Company pursues more profit, so they must control their cost. They also
do just–in–time (JIT) to achieve minimum inventory. They want to get more competitive advantages and better quality. And
the technology is developing very quickly, it will cost a lot of money for company to change their technology. All of these
pressures forcing company to use outsourcing. They choose outsourcing because it can help company improve their business
performance. Outsourcing can

Toyota Strategy Analysis
BUSI1271/Group case Analysis by Vikram(000745775),Armel(000753323),Le
xuan(000751375),Rebecca(000718381),Many(000739533)
Coursework Header Sheet 199048–8
Course Coursework Tutor
BUSI1271: Global Strategy: Analysis Pr Group Case Analysis VJ Torlo
Course School/Level Assessment Weight Submission Deadline
BU/PG 30.00% 14/11/2012
Coursework is receipted on the understanding that it is the student 's own work and that it has not, in whole or part, been
presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged in
accordance with the University 's Regulations regarding Cheating and Plagiarism.
000739533 000745775 000751375 000753323 000718381 Tutor 's comments ... Show more content on Helpwriting.net ...
ÔÇ∑ Research and development activities affect the competitive advantages of automobile manufacturers due to the important
of them in production line efficiency and customer decision making. ÔÇ∑ The emerging of new technologies such as Hybrid,
Artificial Intelligent (AI) and new energy sources has incredible effects on automobile manufacturing industry since those new
technologies change the perception of customers on their mobility concept.
3
BUSI1271/Group case Analysis by Vikram(000745775),Armel(000753323),Le
xuan(000751375),Rebecca(000718381),Many(000739533)
Environment factors: ÔÇ∑ The exhaustion of fossil energy sources has placed an enormous pressure on Toyota in developing
replacement or hybrid engines. According to the forecast of trustworthy organization, oil sources will be exhausted in the next
50 years, gas in 60 to 70 years. ÔÇ∑ Disasters has significantly influenced on automotive industry due to revenue and
performance loss caused by them. ÔÇ∑ Environment pollution rate should be involved in investment decision making
procedures of car manufacturing companies since it can move the taxation, tariff and policies of governments. Legal factors:
ÔÇ∑ Automotive industry is subject to various rules and regulations as well as legislation. The legislation covers areas like
competition law, consumer protection and taxation, intellectual

Tata Nano Marketing Strategies Essays
The Tata Nano Marketing Plan Strategies
[pic]
Hao Yang (Vince) ID 0558603
Kwantip Khammuang (Kwan) ID 0558633
Narisa Keyuraphan (Beau) ID 0558832
Marketing Management (MKT 300)
Instructor: Prof. Hank Pruden
12/15/2009
Table of Contents
I. Company Analysis II. Situation Analysis a. SWOT Analysis b. Product Analysis c. Competitor Analysis 1. Toyota Company
Strengths / Weakness 2. Honda Company Strengths / Weakness III. Market Segmentation a. Demographics b. Psychographics
c. Behavioral IV. Strategic Planning ... Show more content on Helpwriting.net ...
This car is so–called Tata Nano, US$2500, which is cheaper than other competitors such as Toyota, Honda, and Suzuki
which cost approximately US$ 5,000 a car. Therefore, many blue–collar workers, who have low income and prefer to have a
car, can easily afford Tata Nano by spending less amount of money. In addition, it provides 21 percent more spacious to drivers
than current compact cars in the Indian market. This feature is also special that no one has such as a rear engine

India Ready For Hybrid Cars Essay
FACULTY OF MANAGEMENT STUDIES, DELHI
Is India Ready For Hybrid Cars
Anik Paul
Ankan Sengupta
Chandresh Kakliya
Subhashis Bhunia
8/5/2015
Contents
1. Executive Summary 2
2. Background and Motivation 4
3. Objective 5
4. Hybrid Cars 6
5. Electric and Hybrid cars in US 7
6. Reason for Implementation in US 8
7. Do electric cars make economic sense in India 13
8. Behaviour of Indian consumers based on a marketing study 16
9. Government role 18
10. Hybrid Cars: Boon or Bane? 19
11. Conclusion 22
12. References 24 Executive Summary
In the recent past, India has witnessed launch of several hybrid and electric cars from automobile manufacturers. Some of the
most discussed electric cars are Reva and E2O from indigenous automobile maker Mahindra Mahindra (MM). They
recently launched India 's first four–door pure electric car, E–Verito too.
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move. Conventional vehicles use gasoline
(commonly called petrol) or diesel to power an internal combustion engine. Hybrid cars also use an internal combustion
engine, and can be fuelled like normal cars, but also have one or more high voltage electric motors and battery, and can be
partially or wholly powered by electricity. Hence are commonly referred to as hybrid electric

Operations Management Of The India
Operation management of Toyota in India Introduction: Operations management is a range of administration which is centred
around regulating the planning or updating of business operations in the creation of merchandise or administrations
(Stevenson, William J., and Chee Chuong Sum ) . The territory of operations administration is centred with guaranteeing that
an association 's assets are effectively used to create products and administrations and in a manner which adequately addresses
clients ' issues. In this way operations administration covers the entire range from the generation methodology of the products
and administrations directly through to the routines through which clients ... Show more content on Helpwriting.net ...
Client worth is expanded through expense decreases, quality changes, expanded adaptability in reacting to changing client
requests and a lessening in lead or holding up times. At last, changes in client esteem creation is gone for expanding worth for
the association through building a bigger client base and subsequently creating more income. Voss, C. A. (1995) contend that
few models of rivalry exist in financial writing, which can adequately be utilized to clarify the decision of operations
administration practices embraced by any association. Background of company : Toyota Motor Organization was built in 1937
by Kiichiro Toyoda, despite the fact that its history can be followed as far back as 1933, when an auto division was situated up
by Kiichiro Toyoda in the Toyoda Programmed Weaving machine Works Restricted. The organization made its first item, The
Sort A Motor, in 1934 and fabricated its first traveller auto, The Toyota AA, in 1936, while still an office at the Toyoda
Programmed Weaver Works Constrained. The organization began operations at its Honsha plant in 1938, where the and when
the In the nick of time arrangement of operation was propelled in full scale. (Toyota Annual REPORT 2010) In the 1950 's,
after the budgetary emergencies confront by Toyota, the Toyota Engine Deals Organization Restricted was made independently
from the

Toyato
The case of Toyota recall
By Daniel Opoku
Abstract Purpose: the main purpose of this study is to find out about the recalls of Toyota vehicles which lead to the death of
some innocent lives. The recall was due to unintended acceleration. Toyota ultimately recalled millions of its cars for floor mat
issues, brake problems and sticky gas pedals. Methodology: Data was collected online, by the help of some selected search
engines. Information was collected from Toyota's national website as well as other private sites. Findings/results: Most
organization should seek for customers or consumer's satisfaction rather than targeting of making high profit. Arrogance and
choosing to ignore quality warnings when failures begin to happen is ... Show more content on Helpwriting.net ...
The gas pedals was too long and there is a little space between it and the floor mat. In all, there was a poorly designed floor
mat Toyota began a massive recall last year worldwide to fix the problems that were attributed to faulty accelerators, floor
mats getting stuck in gas pedals and brake problems in Prius hybrids. More than 8.5 million Toyota cars and trucks have been
recalled. Drivers have complained of cars careering out of control at 65mph while overtaking, and negotiating roundabouts so
fast that it felt like their car was on two wheels. A mechanical fault, caused by a combination of wear and cold and wet
weather, Toyota believes, means that the accelerator pedal sometimes sticks down. Around 10,000 Toyota owners have so far
contacted a hotline to air concerns.
Toyota was overwhelmed by massive product recalls and damage to its reputation after questions over the safety of its cars
and allegations that the company did not act quickly enough once problems had been identified. The problem commenced
when one duty police officer and his family back in August 2009 after their car, a Toyota Lexus, unexpectedly accelerated,
crashed into another vehicle, tumbled over an embankment and burst into flames lead to the death of the man. Initial company
reports identified that the car may have been fitted with the wrong floor mats, which could have slipped and entrapped the
accelerator pedal. The problems began to increase for Toyota.

The Internal and External Environmental Influences and the...
TABLE OF CONTENTS Page 1.0 Introduction of Toyota ––––––––––––––– 3 – 3 TASK 1 2.0 Internal Influences 2.1
Company Policies ––––––––––––––– 4 – 4 2.2 Company Vision Mission ––––––––––––––– 4 – 4 2.3 Company
Management Style ––––––––––––––– 5 – 5 2.4 Strengths ––––––––––––––– 5 – 5 2.5 Core Competencies –––––––––––––––
6 – 6 3.0 External Influences 3.1 Opportunities ––––––––––––––– 6 – 6 3.2 Threats ––––––––––––––– 6 – 7 3.3 PESTLE
Analysis 3.3.1 Political Legal Environment ––––––––––––––– 7 – 7 3.3.2 Economic Environment ––––––––––––––– 7 – 7
3.3.3 Social Environment ––––––––––––––– 7 – 8 3.3.4 Ecological Environment ––––––––––––––– 8 – 8 3.3.5 ... Show more
content on Helpwriting.net ...
It is believed that enhance corporate governance with concerning of corporate social responsibility will further increase
competitiveness as a global company. In other aspect, Toyota has created a better image for providing the satisfaction for
stakeholders. 2.2 COMPANY VISION MISSION Accordance of the Guiding Principles has summarized the philosophy
and the vision of Toyota's wants to be in term of commitment to contribute to harmonious and sustainable development of
society and the earth through its automobiles. Mission of Toyota is to manufacture cars that meet the customer needs in
constantly. (http://www.toyota.co.jp/en/ir/library/annual/pdf/2007/ar07_e.pdf –19th December2007) The vision Mission that
settled had created good reputation image of Toyota as environmental friendly, technological innovation and social
contribution automobile company which Toyota has created. Therefore, the consumers of automobile market are concerning
about green environments and social responsibility issues will encourage choosing Toyota as one of their main vehicles option.
2.3 COMPANY MANAGEMENT STYLE Having Toyota Code Of Conduct and Toyota Way presentation as guiding tools
to realize the Guiding Principle of Toyota, it was as a communication of the fundamental approach and provide detailed
explanations and clearly actions and issues that for as employees guidance when carrying out their jobs and living in global

The Road to the Self-Reliance New Product Development of...
THE ROAD TO THE SELF–RELIANCE NEW PRODUCT DEVELOPMENT OF HYUNDAI MOTOR COMPANY
June 1995 Young–suk Hyun Ph.D Professor, Business Administration Han Nam University Taejon KOREA
133 Ojung–dong Taejon 300–791, KOREA Tel : 82–42–629–7588 Fax : 82–42–672–7183
1
THE ROAD TO THE SELF–RELIANCE NEW PRODUCT DEVELOPMENT OF HYUNDAI MOTOR COMPANY
1.
Introduction
2.
Hyundai 's Philosophy in New Product Development (NPD): The Road to the Technological Self–reliance
3
Key Role Persons in NPD
4.
NPD Strategy
5.
NPD Operations
and Outputs
6.
Brief Project History
Case Case Case Case
I II III IV
: : : :
Sonata New Grandeur Accent Alpha Engine
(1988) (1992) (1994) (1991)
7.

Conclusion ... Show more content on Helpwriting.net ...
1,134 393 340 100 620 210 51 18 46 8
G. M Ford (10%), Kia 's Benz 5 % from 1972 Mazda(8%) subsidiary (50%) Itozu (2%) firm but ended from 1986 in 1992
–––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––Remark: C.V : Commercial Vehicle
; truck and bus Data: KAMA (Korea Automobile Manufacturers Association)
Mitsubishi from 1982 (15 %)
Hyundai Motor became the thirteenth ranked auto maker––1.1 million in production and 400,000 cars exported to over 170
countries. new products in 1995 and currently offers including seven indigenous models––ranging a full from line Hyundai
added two of automobiles–to large
sub–compact
automobiles; Accent 1,300–1,500 cc Avante 1,500–1,800 cc Sonata II 2,000 cc Elantra 1,500–1800 cc Stellar 1,800–2000 cc
(for taxi only), Marcia 2,500 cc
New Grandeur 2,000–3,500 cc
Production share of Hyundai rose to nearly 65% in 1985 but it maintains about 50% levels in the 90s. Total sales in 1994 were
nearly 10 billion Hyundai plans

A Report On Saki Chi Toyoda
Saki–chi Toyoda was the one who laid the foundation of the massive international company known as TOYOTA today. He was
born on 14 February, 1867. Toyoda was grown up in a poor family and his father worked as a carpenter, but he later known as
the King of Japanese Inventors. He is also believed to be the person behind Japanese industrial revolution. He invented
automatic loom and invested all his money to create the Toyota Motor Company. Japanese government gave much support for
creation for this company Early years of company: The first engine was successfully made in 1934, and the first car and truck
were manufactured in 1936. In the beginning the company focused on the production of trucks only. Then there was built (Toy
pet) Toyota ... Show more content on Helpwriting.net ...
Toyota has become the largest car manufacturer in Asia and second largest producer. Toyota stands in row of those three Asian
manufacturers who have competed US producers on world markets. Company's products are sold under the names Toyota,
Scion and Lexus. Toyota also owns stake in Daihatsu and Hino, and 8.7% of Fuji Heavy Industries, manufacturer of Subaru
cars. Toyota has contributed to the markets of US, Europe, Africa and specially Australia. Factories of Toyota are spread
around the globe where process of production and assembling are conducted for the local markets. The manufacturing plants
of Toyota are located in Japan, USA, Australia, South Africa, Turkey, United Kingdom, France, Canada, Indonesia, Poland,
Brazil, most recently those in Pakistan, India, Czech Republic, Mexico, Malaysia, Argentina , Thailand, China and Venezuela.
Business strategy of Toyota in international markets: Toyota's international strategies for international markets are reshaped by
Japanese specialists to meet the demands of international markets to get the desired results. The reason why the Company has
attained such status is that Japanese believe there is nothing in the world which could not be improved so they keep on
working hard to make the previous product better. Toyota lays heavy emphasis on quality, quantity and competitiveness. The
strategy of Toyota revolves around high quality product new innovative techniques, safety and to make

Henry Ford : Development Of Engineering And Mechanics
Henry Ford passion and interest in the field of engineering and mechanics lead to creation of Ford motor. First step by Henry
Ford in this regard was the development of automotive mechanic in 1899. In 1899 he founded the Detroit automobile
company. After this first step by him he established Ford motor in 1903. At the time of creation of Ford motor there already
exists 87 different companies with different brands in US. Henry Ford established Ford motors with a new and different vision.
That differentiate vision was the cultural impact of automobiles on the society. He came with this idea and position the brand
in this way to differentiate Ford from existing brands. He positioned the brand by convincing consumers that car is an
affordable item than a luxury one. He entered into market with a strategy of mass production, improved and use of latest
technology, effective supply chain and changing life style. He introduced the motto Help the other fellow which creates a
friendly working environment among the employees and motivates employees to implement the concept of team work
(Ford.com, 2014) Even today Henry Ford's strategies and beliefs are being reflected in the Ford's corporate strategies. Main
feature of all Ford's brands is their reliability, high quality and innovativeness. After BMW, Ford is considered to be a
renowned brand whose focus is on innovation and creativity. Along with cars its effort towards social responsibility also plays
an important role in

Tata Fiat
Tata Motors and the Fiat Auto: Joining Forces
Tata Motors (TM) and Fiat Auto S.p.A (Fiat) are large auto manufacturers. It is described as the transformation of TM from a
commercial vehicle manufacturing company to a leading passenger car company in India, and its forays into global markets.
The case details the growth of Fiat, the problems the company faced, and the strategies it adopted to tackle these problems. It
discusses the alliance between the two companies, and the benefits and costs from the alliance for each company.
India
The fiat Group's association with the Indian automobile market began in 1905 when it appointed Bombay Motor Cars Agency
as the sales agent for its cars in India. In the 1950s, the Fiat Group entered into a ... Show more content on Helpwriting.net ...
Such problems had an adverse impact on the company's image, and it struggled to compete effectively in the Indian
automobile market. The alliance with TM was expected to improve its dealership network and customer service without the
company having to make significant investments. The goodwill enjoyed by TM, and the company's reach were expected to
improve Fiat's image in India. Through the alliance, Fiat India also planned to source spare parts for its vehicles from TM. The
Tata Group was a cost effective supplier of auto components and had several manufacturing companies under the TACO
Group63. Fiat Auto also had plans to increase the level of component sourcing for its overseas operations from India to US$
10 million in 2006. Component sourcing was expected to be a major area of cooperation between the two companies.
According to auto analysts, while the alliance was expected to cut manufacturing costs for Fiat India (since the manufacturing
at the Ranjangaon facility would use the cost efficient production processes of TM), TM was also expected to improve
efficiency. Though TM was a force to reckon with in the diesel passenger car segment of the Indian auto market, it did not
possess the

Case Study : Peer Review For Conflict Resolution
Case Analysis: Peer Review for Conflict Resolution
Synopsis
Toyota is the leading motor vehicle manufacturer in the world today. The company is known particularly for manufacturing a
wide range of high quality cars attracting a spirited competition from other globally established competitors like General
Motor (GM), Ford, Hyundai, Volkswagen and Nissan.
In 2009 Toyota encountered a public backlash after the discovery of a potentially catastrophic engineering defect among its
brand of automobiles including its best–selling Corolla and Camry models. This led to a massive and global recall of
approximately 10 million units a year later. The engineering defect caused the models to accelerate out of control and put their
drivers and other ... Show more content on Helpwriting.net ...
Nonetheless paying the fine means admitting liability. This is likely to have a damaging effect on the reputation of Toyota not
to mention the decline in sales that may result. In addition since the admission of liability implies consumer fraud, Toyota is
apprehensive of the civil lawsuits that might follow running into possibly billions of dollars.
Analysis of alternatives
Toyota can pay the fine and admit liability hoping that this will not affect its reputation, especially with the government that is
part of the stakeholder in the company. However, the company must be prepared for consumer fraud lawsuits that may follow
afterwards. If the company assumed a shareholder model to CSR, it would avoid this option and possibly remain reactive and
defensive fighting all the way to the courts.
Alternatively Toyota can still project a shareholder model to CSR but assume a proactive role in trying to solve the problem.
Apparently this seems to be the approach that Toyota has settled for. However, this method of handling the issue doesn't reduce
the negative impact of knowingly selling a defective automobile because as much as in the public eye Toyota recalled close to
10 million units from the US and Europe, nothing was forthcoming about what caused the problem and how the company

Subaru Analysis
Marketing Proposal 2010 Spring, BUSS205–03 Marketing strategy Team#10 Ïù¥ÏßÄÌõà (Í≤ΩÏòÅÌïôÍ≥º 2007120334)
Î∞ïÏ†úÏó∞ (Í≤ΩÏòÅÌïôÍ≥º 2005120068) Ï†ïÌòÑÏòÅ (Í≤ΩÏòÅÌïôÍ≥º 2007120319) ÍπÄÌòïÏ§Ä (Í≤ΩÏòÅÌïôÍ≥º 2007120320)
ÍπÄÏòÅÏùÄ (Ïã¨Î¶¨ÌïôÍ≥º 2008130207) [Introduction] This proposal contains six different parts. 1. Introduction for brand. 2.
Situational analysis, 3. Marketing goals, 4. Market STP analysis, 5. 4P's and Marketing Mix. And then 6. Conclusion. 1)
Introduction for brand – Not a single product, but a brand named Subaru. 2) Situational analysis – That contains economic,
market analysis, and SWOT analysis etc. This part includes some internal, external features. 3) Marketing Goals – A brand
should set goals. Goals and strategies must be clearly defined. 4) STP analysis 5) 4P's and Marketing Mixes. ... Show more
Subaru's automobiles can be compared to European ones. Subaru shows similar quality when compared to European
automobiles such as Volvo and Audi. However, when compared to its European competitors, Subaru's automobiles are much
inexpensive in price. So, Subaru will adopt a strategy which is to provide a similar quality compared to European automobiles
in a relatively lower price, resulting in attracting consumers. | Subaru | Toyota | Honda | Nissan | Audi | Volvo | Awareness | 2 |
5 | 4 | 3 | 4 | 3 | Quality amp;Performance | 4 | 4 | 3 | 3 | 5 | 4 | Safety | 5 | 3 | 3 | 3 | 5 | 5 | Price | 3 | 4 | 4 | 3 | 2 | 2 | Competitor
assessment was done based on the data mentioned above, using the method learned during class. Subaru gained high points in
every part except awareness. To conclude, Subaru's automobiles have high competitiveness, but it has a flaw in that its
awareness is low in the Korean automobile market. This problem can be solved by focusing on strategies. 2. Consumer What
do consumers consider when buying a new car? How consumers evaluate product quality? Four factors in which consumers
consider when they are buying a new car are as followed. 1) Price 'Economical? Reasonable Price?' is one of the important
factors when buying a new car 2) Quality amp; Performance Quality amp; Performance such as fuel efficiency, horse

A Report On Toyota Motor Manufacturing Canada
The factors that group two considers important to the Toyota Motor Manufacturing Canada will be using the weighted scoring
model which is a system used to document decisions or solutions for management to make informed decisions taking into
account all available options when it comes to resource allocation, (Carroll, Farr Trainor, 2008).
The group determined that the preferred cost of materials, labor, location, production capacity, quality and brand as the factors
it considers important to the company's success in Canada.
Toyota Motor Manufacturing Canada (TMMC) leadership made a planned decision to establish its first Toyota operation
outside Japan to make a Lexus model in North America. It decided on the fast–selling RX330 sports ... Show more content on
Helpwriting.net ...
For example to support the launch of the first Lexus built outside Japan, there have been new suppliers, built plants in
communities as well as the expansion of the suppliers base already there before TMMC moved into Canada. Additionally
because of the lower Canadian dollar compared to the US Dollar, Canadian plants have shown two areas of high performance,
which are quality and high productivity with the third point being cost competitiveness in the corporate income tax rate.
Additionally flexibility, which is very important to Toyota's Total Production (TPS), does not change volume by changing of
plant layout but increases flexibility in overtime working and general manpower. This flexibility gives employees the ability to
work about 48 hours a week if needed to meet demands of customers, (Smith, 2005).
Exogenous factors
The group determined that there are factors beyond its control such as material cost and labor, location is contributes to the
external factors that affected its weighted benchmarks. In Canada the auto industry is still one of the highest paying fields and
with Toyota's

Ethical Issues on Toyota
M. Rahim Ejaz Learn How to Conduct Business Ethically What is the importance of business ethics? Business ethics reflect
the behavior of a business firm with rest of the world. The dealing of a business house with its consumers, rivals, associated
firms and every other body defines its business ethics to be good or bad. The history has many instances, where renowned
business brands lost their reputation and were fined for following undesirable business manners. These ethics can help a
business to grow and remain in healthy competition, though today's competitive world is discouraging small and big business
brands to remain ethical. With WSI business opportunity, you can learn methods of becoming sue. What we have learnt from
the course ... Show more content on Helpwriting.net ...
Simulation Overview: Business Ethics | Toyota Motors 2 M. Rahim Ejaz My personal experience about the Business Ethics
Class I have learned a lot from Business Ethics both professionally and personally. I am a very spiritual person to begin with
so I knew from the time I signed up that I would enjoy this class. One of the things I liked the most was Cases and Ethical
Queries. Through those two exercises I was able to view other people's opinions on some very important issues. It has
definitely helped me to see why our society is struggling with ethical issues. It also makes me ask how did we let it get this
far? I think through this class I have found the answer. I believe it is because we, Pakistanis, have no absolute authority. That
is why some of my fellow students answered some of the questions that pertained to whether a certain issue is right or wrong
as it would depend on the situation or they would never want to be known as the whistle blower. I don't believe that there are
any gray areas. Stealing is wrong no matter the situation or what the person has stolen. Society today tells us that there are
these gray areas, but that is only used to make excuses for our wrongs because let's face it no one wants to be wrong. TOYOTA
MOTORS COPORATIONS Introduction Toyota Motor Corporation, commonly known simply as Toyota, is a multinational
corporation headquartered in Japan. At its peak, Toyota employed approximately 320,000 people worldwide. It is

Functional Leval Strategy for Toyota
Table of Contents
Name of the Points Page Number Executive Summary
Chapter–01 Introduction:
1.1 Origin of the Study
1.2 Objective of the Study
1.3 Methodology of the Study
1.4 Limitation of the Study 01–02
Chapter–02 About Strategic Management Functional level strategy 03
Chapter–03 Topic of the Term Paper:
Functional Level Strategy of Toyota Corporation 04–08
Chapter–04 Problems Solutions 09
Chapter–05 Findings Analysis 10–11
Chapter–06 Conclusion 12 References I Appendix II–III
Executive Summary
In every organization strategic management has a direct impact on its business. Strategic Management helps to attain superior
performance and competitive advantage for an organization. Through competitive ... Show more content on Helpwriting.net ...
Toyota has introduced new technologies including one of the first mass–produced hybrid gas–electric vehicles, of which it
says it has sold 1 million globally (2007–06–07) [16], Advanced Parking Guidance System (automatic parking), a four–speed
electronically controlled automatic with buttons for power and economy shifting, and an eight–speed automatic transmission.
Toyota, and Toyota–produced Lexus and Scion automobiles, consistently rank near the top in certain quality and reliability
surveys, primarily J.D. Power and Consumer Reports.
In 2005, Toyota, combined with its half–owned subsidiary Daihatsu Motor Company, produced 8.54 million vehicles, about
500,000 fewer than the number produced by GM that year. Toyota has a large market share in the United States, but a small
market share in Europe. Its also sells vehicles in Africa and is a market leader in Australia. Due to its Daihatsu subsidiary it has
significant market shares in several fast–growing Southeast Asian countries.
In the Fortune Global 500, Toyota Motor is the 8th largest company in the world. Since the recession of 2001, it has gained
market share in the United States. Toyota's market share struggles in Europe where its Lexus brand has three tenths of one
percent market share, compared to nearly two percent market share as the U.S.

Essay Alternative Fuel
Abstract
The feasibility of adding AFVs (alternative fuel vehicles) to the Lotus Rental Car fleet is examined in the attached research.
The advantages and disadvantages of AFVs were analyzed. In addition, the environmental effect of AFV use on future
generations is also discussed. By comparing the overall information and data of AFVs vs. petroleum–fueled vehicles, and
researching how other fleets have successfully incorporated AFVs, the result is conclusive evidence that the addition of AFVs
to the Lotus fleet is a viable course of action for the future of Lotus.
The Feasibility of Adding Alternative–Fuel Vehicles
To the Lotus Rental Car Fleet
In the competitive business environment most ... Show more content on Helpwriting.net ...
Using alternative fuels helps reduce our nation's dependence on imported oil and improves air quality. The Energy Policy Act
of 1992 (EPAct) defines alternative fuels as electricity, ethanol, natural gas, propane, methanol, hydrogen, and biodiesel (U.S.
Department of Energy, What is the Energy Policy Act of 1992, para. 2).
One of the main issues that requires examination is to find out more details regarding the many different types of alternative
fuels. With that thought in mind, the next step in our research process was to weigh the pros and cons of the various alternative
fuel types that would be feasible for the Lotus Company to consider.
Since we are dealing with a rental fleet, both the cost of implementing a certain type of alternative–fuel vehicle as well as the
availability of refueling stations must be considered when comparing the viability of the different fuel types. According to the
U.S. Department of Energy, the availability of refueling stations is an issue for vehicles that run on propane and natural gas
(U.S. Department of Energy, Alternative Fuels, para.8). With the number of refueling stations being inadequate for propane
and natural gas, these two alternative fuels can be ruled out as an option for the Lotus fleet because the Lotus customers are
not going to rent vehicles if refueling stations are not readily available. In addition, the problems with using natural gas
vehicles are going to

Power Split Architecture : Power Divided
Power Split Architecture
Power–split hybrid powertrain are ones which consists of power–split device (PSD), an Internal Combustion Engine (ICE),
two Electric Machines (EMs), ESS and VCC. Power–split architectures is a match between series and parallel hybrid to obtain
advantages of both series and parallel hybrid architectures. The produced engine torque is split into two parts, which are
further delivered to the output shaft by the means of an efficient mechanical path and another less efficient electric path. PGS
has two important aspects:
Rotation speed of three ports (sun gear, ring gear and carrier gear). Rotation of engine can be controlled to perform within
peak–efficiency zone
Torques into the three ports of PSG should be in proportion to each other.
So electric machines should have more output torques and power–split hybrid architectures are not useful for micro and mild
hybrid electric vehicle, unlike parallel architectures. Since engine can always perform efficiently, power–split electric vehicles
can reach remarkable fuel efficiency improvement and currently are the most dominant in hybrid vehicle sector .However, this
architecture has its own drawbacks. This type of powertrain also suffers from limitations because of the PSG. For instance, the
ratio of power via the two different paths relies mostly upon the speed of vehicle. So these power–split hybrid vehicles are
mostly efficient only within a particular speed range, or else, the overall efficiency will

Research on Hybrid Cars
[pic]
I. Introduction:
‚úì Overview Of The Project:
This project is based on the latest technology in automobile (car) industry– HYBRID TECHNOLOGY.
In this project we are going to discuss about the hybrid technology in cars, the impact of hybrid technology on Indian
automobile (car) industry, the companies which have adopted and benefited through this technology and the findings the
conclusion.
‚úì Hybrid Technology:
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle.
Power sources include: ‚ñ™ On–board or out–board rechargeable energy storage system (RESS) ‚ñ™ Gasoline or Diesel fuel
‚ñ™ Hydrogen ‚ñ™ Compressed air ‚ñ™ Human ... Show more content on Helpwriting.net ...
In 1905, Mr. H Piper filed a patent for a gasoline engine–electric motor powertrain. According to him, the electric motor would
augment a gasoline engine, allowing a vehicle to accelerate from zero to 25 miles an hour in 10 seconds, much faster than the
gasoline engines of that time. Ironically, when finally Mr.H Piper was granted the patent a few years later, normal engines
were capable of producing the same kind of acceleration.
Due to rapid advancements in the gasoline engine, the popularity of a hybrid car slowly diminished untill again in the early to
mid 1970s, the time of oil crisis. Many companies poured funds to build experimental Hybrid Electric Vehicles. But as the oil
became available again, the surge for HEVs died down immediately.
The Europeans and Japanese researching on reducing production costs and making HEVs more salable. Companies like
Toyota, Honda, Volkswagen, Mitsubishi came up with ways to reduce emissions and better the mileage.
Toyota introduced the Prius in 1997 (in Japan and in 2000 in the US) which proved to be a huge success. Recent sales figures
indicate that well over 300,000 units of Toyota Prius have been sold the world over justifying the concept of a clean family car.
In 1999, Honda introduced its first production hybrid car, the Insight and then the Civic Hybrid in 2002.
Ford came up with the first hybrid SUV, the Escape, which hit the road in 2004. Quick on their path are

Evaluation of Planning
Toyota's Internal and External Factors
Velma Mobley and Jose C. Romero
MGT/230
March 28, 2012
Sang Kim
Internal and External Factors paper
Despite, Toyota's philosophies of good service, and daily improvement, over nine million Toyota cars were recalled. Toyota's
management began to be investigated by NHTSA (National Highway Traffic Safety Administration). Team C will address
issues with Toyota products and the strategies that the company used to resolve their problems. The paper will focus on four
functions of management and the internal and external factors that will affect management. Toyota needed to evaluate their
planning, organizing, leading, and controlling functions. This is the responsibility of management internally. ... Show more
Toyota has demonstrated good ethics behaviors during their crises. Toyota's four function of management helped the company
to identify the internal and external factors that were affecting their organization. Once these issues were diagnosis, and new
procedures were implemented, Toyota took full responsibility for resolving the problem. The incidences that lead to the recalls
of Toyota manufactured automobiles caused the company's management to pay close attention to their planning. Unlike pinto,
Toyota took full responsibility and fixed the problems. The company's adjustments were focused on ensuring customer safety
and regaining customer trust. Toyota implemented a diversity policy because of a racial outburst as a result of an advertising
campaign. Blacks called the ad racist and thought it was directed at afro–American race. Toyota felt hiring Mr. Jones was a
solution to a diversity problem. * Conclusion. Managers face many challenges in management. When a problem occurs
managers have to generate a plan. The planning process is analyzing the situation by gathering and interpreting information.
Planning alternative goals is an important step in the planning process. Once there is a problem, part of the plan should be to
ensure the goals are specific, measureable, attainable, time based, and relevant (Bateman amp; Snell, 2009).
An

4x4 Parts Essay
4x4 parts are necessary for every 4x4 to ensure the vehicle keeps on running, especially after the breakdown. Before
purchasing any 4x4 parts, however, it is vital to know what precise parts you need to get your 4x4 back on the road. Another
thing to consider is the price of those 4x4 parts. No matter who fixes your 4x4, it is necessary that the parts are inexpensive,
yet of a high quality. The 4x4 parts, especially the Japanese 4x4 parts, are costly. If you still have a warranty on your vehicle,
however, you can easily cover those expenses of part replacements. Before buying anything for your 4x4, always do some
research. When it comes to searching and buying the 4x4 parts, you have two options: go to a local store or visit an online
store. ... Show more content on Helpwriting.net ...
While the aftermarket 4x4 parts lack quality, they are affordable. Similarly, original 4x4 parts are of high quality, but they are
expensive. If the budget is not the constraint or if it is a vital 4x4 part that needs replacement, then you should always go for
the original 4x4 parts. Some online sites also offer discounts on original parts so acquiring them may not prove to be expensive
at times. Some Important 4x4 Parts As mentioned earlier, before acquiring any 4x4 parts, it is necessary to do some research
on the parts. The internet can be your best resource here. Some of the important parts you need to do research on include 4x4
accessories, body panels, axles, suspension parts, steering parts, exhaust, filters, engine electrics, engine parts, heating and
cooling parts, clutch, lights, transmission, breaks, and wheels. Vital info on all these 4x4 parts is easily available on several
online 4x4 related sites. While buying the 4x4 parts or accessories, be sure to buy the right one for your vehicle. Fortunately,
some reputable 4x4 parts online stores have made the process of selecting the right parts or accessories easy. These online
stores let you filter the search for the right 4x4 parts based

Toyota 's Ethics And Corporate Social Responsibility
The purpose of this report is to examine if the reasoning behind well–known car manufacturer, Toyota's loss of revenue and
leading market position is alone as a result of extensive product recalls following a fatal crash of a Lexus ES 350 on August
28th 2009. The journal article, Toyota Crisis: Management Issue? (Yuanyuan Feng 2010) provides an outline of the key
factors that triggered the 2009 Toyota crisis, and explores whether the fall in the company's returns by 19% were caused purely
as a result of the recall and safety concerns, or something much deeper. I am proposing that the issues affecting Toyota's ability
to rebuild cannot alone be fixed by remedying the safety and manufacturing issues, but it must also work to rebuild the
company's reputation and rebuild stakeholder trust. As outlined by Stewart (2010), Toyota ended up with a full blown crisis on
its hands largely because of the delay and mediocre response from Toyota. These management practices call in to question
Toyota's ethical practices and their commitment to corporate social responsibility (CSR) principles. 2. Discussion: In a world
where loss of reputation can mean the difference between achieving positive revenue, maintaining market position or suffering
substantial losses, it has become increasingly important to not only remain at the top of your field in manufacturing and
innovation but to also demonstrate sound ethical practices. In order to be seen as a valued organisation and most importantly a

Memorial Highway Crash Scene Investigation
INVESTIGATION: On 08–08–2016 at 0525 hours, I was notified by Detective M. Carter # 181968, of a traffic crash fatality
that occurred at the intersection of Memorial Highway and Kelly Road. at 0451 hours. I responded to the crash scene and upon
arrival at approximately 0703 hours, I was assigned to forensically map the scene. I also interviewed two witnesses to the
crash, (name name) (See interviews) Approaching the scene from the east, HCSO Deputies had the entire intersection of
Memorial Highway and Kelley Road closed to traffic. I saw a maroon in color Ford E150 cargo van in the inside through lane
of eastbound Memorial Highway, facing in a southeast direction. The van had sustained damage to the front of the vehicle. The
driver ... Show more content on Helpwriting.net ...
Kelly is a moderately traveled road in unincorporated western Hillsborough County, which functions as a collector roadway
and in the area of the crash runs north and south. In the area of the crash, Kelly Road runs from Memorial Highway to the
south and Hillsborough Avenue to the north. In the area of the crash it is primarily a business area. In the area of the crash, the
roadway is composed of asphalt and the outer road edges are bordered by solid white fog lines and a concrete curb. The paved
portion of Kelly Road between the fog lines is approximately 35 feet

Application Of Vehicle Communication Network
1. Introduction
Since the market demands varied over the last 30 years, automotive manufacturers have been focusing on improving users'
driving experience for a long period while developing advanced electronic–based technologies, with respect to requirements
such as convenience, safety, fuel efficiency and etc. However, with more functions achieved, a large quantity of wires
individually connected to different electronical control units(ECUs) needs to be involved in order to transfer signals from
sensors to ECUs, thus making the entire vehicle system significantly complex, heavy, costly and less reliable. This issue was
foreseen by engineers and could not be solved properly until the introduction of vehicle communication network in which
ECUs interchanges information alone the bus with much less wirings required. Within the following sections, in order to
ensure accuracy for final investigation result, a Toyota Prius 2012 model is chosen for researching on how information
required is processed by each control unit after being detected by those related sensors. Based upon investigation mentioned,
discussion on benefits of using in–vehicle network will be further taken with respect to weight and cost savings.
Part A–Vehicle systems network investigation
2. Control units, sensors and information
This section identifies a number of sensors used by different types of ECU and briefly discusses information each ECU
requires for different uses.
2.1 Engine Control Unit (ECU)

A Report On Vehicle Communication Network
1. Introduction
Since the market demands get varied and segmented, automotive manufacturers have been focus on improving users' driving
experience for a long period while developing advanced electronic–based technologies, with respect to requirements such as
convenience, safety, fuel efficiency and etc. However, with more functions achieved, a large quantity of wires individually
connected to different electronical control units needs to be conducted in order to transfer signals from sensors, thus making
the entire vehicle system significantly complex, heavy, costly and less reliable. This issue was foreseen by engineers and could
not be solved properly until the introduction of vehicle communication network in which electronic control units interchanges
information alone the bus with much less wirings required.t Within the following sections, in order to ensure accuracy for final
investigation result, a Toyota Prius 2012 model are researched in terms of how information required is processed by each
control unit after being detected by those sensors related. Based upon investigation mentioned, discussion on benefits of using
in–vehicle network will be further taken with respect to weight and cost savings.
Part A–Vehicle systems network investigation
2. Control units, sensors and information
This section identifies a number of sensors used by different types of ECU and briefly discusses information each ECU
requires for different uses.
2.1 Engine Control Unit (ECU)

Toyota
The case of Toyota recall
By Daniel Opoku
Abstract Purpose: the main purpose of this study is to find out about the recalls of Toyota vehicles which lead to the death of
some innocent lives. The recall was due to unintended acceleration. Toyota ultimately recalled millions of its cars for floor mat
issues, brake problems and sticky gas pedals. Methodology: Data was collected online, by the help of some selected search
engines. Information was collected from Toyota's national website as well as other private sites. Findings/results: Most
organization should seek for customers or consumer's satisfaction rather than targeting of making high profit. Arrogance and
choosing to ignore quality warnings when failures begin to happen is ... Show more content on Helpwriting.net ...
The gas pedals was too long and there is a little space between it and the floor mat. In all, there was a poorly designed floor
mat Toyota began a massive recall last year worldwide to fix the problems that were attributed to faulty accelerators, floor
mats getting stuck in gas pedals and brake problems in Prius hybrids. More than 8.5 million Toyota cars and trucks have been
recalled. Drivers have complained of cars careering out of control at 65mph while overtaking, and negotiating roundabouts so
fast that it felt like their car was on two wheels. A mechanical fault, caused by a combination of wear and cold and wet
weather, Toyota believes, means that the accelerator pedal sometimes sticks down. Around 10,000 Toyota owners have so far
contacted a hotline to air concerns.
Toyota was overwhelmed by massive product recalls and damage to its reputation after questions over the safety of its cars
and allegations that the company did not act quickly enough once problems had been identified. The problem commenced
when one duty police officer and his family back in August 2009 after their car, a Toyota Lexus, unexpectedly accelerated,
crashed into another vehicle, tumbled over an embankment and burst into flames lead to the death of the man. Initial company
reports identified that the car may have been fitted with the wrong floor mats, which could have slipped and entrapped the
accelerator pedal. The problems began to increase for Toyota.

Honda Case
Honda in Europe(
INTRODUCTION
The Honda Motor Company first entered the European market in the early 1960s through the sale of its motorcycles. The
company's motor vehicles were introduced into Europe at a much later date. Honda's motor vehicle sales in Europe have been
relatively poor, especially in the previous five years. Despite its huge success in the North American market, Honda is
struggling to gain a significant foothold in the European market. Honda executives wonder why their global strategy is
sputtering. Is global strategy just a pipedream, or is something wrong with Honda's European strategy?
History of Honda
In 1946 Souichiro Honda founded the Honda Technology Institute. The company started as a motorcycle ... Show more
Honda entered the European market rather late, and its first production facility in the region was built in 1992, at a time when
Honda was still only a minor player in the Japanese market. Prior to 1992, Honda Europe was forced to import its vehicles
from the US, making it impossible for the company to aggressively attack the European market. One of the most important
reasons for the lack of success was that the European market was highly saturated with locally owned car manufacturers.
Companies such as Saab, Volvo, BMW, Audi, Volkswagen, DM, Opel, Renault, Peugeot and Fiat have been dominating the
European market for a considerable number of years. In addition, other foreign companies, such as Toyota, Nissan, Ford and
Hyundai make the European market extremely competitive. In 2001, Volkswagen was ranked number one in Europe with
17.6% of the market and Peugeot number 2 with 15.8%. Renault, Ford, Fiat, GM had approximately 10% of the market each,
and Toyota, BMW, and Audi had a market share in the region of 5%. Honda captured only 2.4% of the European market. The
competitive industry map below shows Honda's current position in the European automobile market.
Brand Image in Europe
The Honda brand image in Europe is relatively weak and the product line is narrow compared to the other major players in the
market. The company needs to expand its sales and production to survive in global scale

The Marketing Environment And Consumer Choice Essay

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