Get Linked In


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Introduction into using LinkedIn from the 2nd East Lothian Coffee Morning eBusiness Group

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Get Linked In

  1. 1. Guide to LinkedIn 19 th February 2010 East Lothian Coffee Morning @ Craigie Law Golf Club
  2. 2. What is LinkedIn? <ul><li>Social networking site for businesses (i.e. Facebook for professionals) </li></ul><ul><li>An Online CV </li></ul><ul><li>Place to re-connect with old work colleagues </li></ul><ul><li>Meeting place for new contacts </li></ul><ul><li>Source of information and news </li></ul><ul><li>Part of your marketing mix </li></ul>
  3. 3. Why should you be LinkedIn? <ul><li>Get up to date with local or industry news </li></ul><ul><li>Keep up to date with your contacts and customers </li></ul><ul><li>Promote your business, skills and services </li></ul><ul><li>Find new customers </li></ul><ul><li>Easily keep in contact with your customers </li></ul><ul><li>It’s free </li></ul><ul><li>Everyone else is already LinkedIn </li></ul>
  4. 4. LinkedIn Statistics <ul><li>2,200 people registered on LinkedIn within 10 miles of Haddington </li></ul><ul><li>44,800 people registered within 25 miles </li></ul><ul><li>82,000 within 50 miles </li></ul><ul><li>If your target market is local businesses or local people then that’s a lot of potential customers </li></ul>
  5. 5. How to get LinkedIn <ul><li>Register at - only requires your basic contact information </li></ul><ul><li>Reply to the confirmation email you are sent out and your registration is complete </li></ul><ul><li>Don’t be tempted to start connecting with people yet though – you need to set-up your profile </li></ul>
  6. 6. Update your profile <ul><li>Log in to and navigate to Profile>Edit Profile </li></ul><ul><li>Update your details which include current role, previous roles, your website(s) etc </li></ul><ul><li>You will see a bar on the right of the screen showing you your profile completeness – the nearer to 100% the better </li></ul>
  7. 7. Update your profile II <ul><li>Think of your profile as your brand – it will be the first thing people come across when they find you on LinkedIn </li></ul><ul><li>Write a short and concise summary (your mission statement) – make sure your spelling is correct! </li></ul><ul><li>Be sure to click save every time you edit your profile </li></ul>
  8. 8. Get Connected <ul><li>Now you have built your profile it’s time to get connected </li></ul><ul><li>LinkedIn can connect to your Outlook, Gmail, Yahoo, AOL or Hotmail account and search your contacts for other LinkedIn members </li></ul><ul><li>Enter the email address of someone you know to add them directly </li></ul>
  9. 9. Introductions <ul><li>Anyone you are connected to is classed as a 1 st degree connection </li></ul><ul><li>A connection with someone you are connected to is a 2 nd degree connection </li></ul><ul><li>Whenever you view someone’s profile it will show you how you are connected to you i.e. they are 3 degrees away from you </li></ul><ul><li>You can ask your 1 st degree connections to introduce you to one of their connections </li></ul><ul><li>Simple….! </li></ul>
  10. 10. Network Updates <ul><li>Great way to stay involved with your 1 st degree connections </li></ul><ul><li>It can show people what you are working on, any new connections you have, any questions you’ve asked or answered, new recommendations you’ve been given or received etc </li></ul><ul><li>You can also see what your connections are up to </li></ul><ul><li>Group updates also appear showing you what’s going on within any groups you are a member of </li></ul>
  11. 11. LinkedIn Groups <ul><li>Groups are a great way of connecting with like-minded people – use the search bar at the top of the screen to search for keywords </li></ul><ul><li>Why not join the East Lothian Coffee Morning group! </li></ul><ul><li>Once you are a member of a group you can start or join in online conversations, ask questions, promote yourself, share related news with everyone or just build your connections </li></ul>
  12. 12. LinkedIn Q&A <ul><li>You can post industry specific questions to the entire LinkedIn network and draw on the vast pool of knowledge and expertise </li></ul><ul><li>You could answer someone else’s questions and get known for being an industry expert </li></ul><ul><li>Asking a questions helps identify people who may be worth connecting with for future collaboration </li></ul>
  13. 13. Recommendations <ul><li>This function allows you to recommend people you have worked with or allows them to recommend you </li></ul><ul><li>You can give and receive recommendations from customers, suppliers, colleagues and associates </li></ul><ul><li>Recommendations help you build your online reputation – they show that you are someone to be trusted </li></ul><ul><li>Be careful who you recommend – just as you would in real life </li></ul>
  14. 14. Events <ul><li>You can now post events on LinkedIn </li></ul><ul><li>Find out when relevant industry or local business events are being held </li></ul><ul><li>Register your interest in attending and see who else is going </li></ul>
  15. 15. What now? <ul><li>Be pro-active – don’t expect anything to happen unless you make it happen </li></ul><ul><li>Schedule in 5 minutes a day to keep on top of it all – update your status regularly </li></ul><ul><li>Keep increasing your connections </li></ul><ul><li>Get involved with some relevant groups </li></ul><ul><li>Ask for (and give) some recommendations </li></ul>