This document provides a sales script template and tips for cold calling. It outlines four key steps for a cold call: 1) introduction, 2) establishing rapport, 3) positioning statement, and 4) next steps. For each step, it offers guidance on what to say and questions to ask prospects. The document emphasizes practicing the script, focusing on the call goal, researching prospects, asking open-ended questions, listening more than talking, and making variations to find the best fitting script. The overall aim is to help salespeople improve their cold calling effectiveness and productivity.

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SALESSCRIPT
TEMPLATE
BY MANISH GUPTA
Founder & CEO
CALLEY – AUTOMATIC CALL DIALER
www.getcalley.com
Copyrighted.2020.

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cold call?
WHAT IS A
When you call out to an individual who does not
knows you and whom you have never spoken
before with an intent to sell your product or a
service
IT IS CALLED A COLD CALL
CALLEY – Automatic Call Dialer www.getcalley.com

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introduce yourself
STEP 1
This is by far the most important step of the process.
Most of the time the callers do not get it right and loose
the connect right at this point.
Be Confident and Energetic when you say.
CALLEY – Automatic Call Dialer www.getcalley.com
A Pause is important for the prospects as it gets him
thinking about you. Are you a client? A former worker?
or Who?
“This is [name] from [company],”
and Pause

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establish a rapport
STEP 2
If you need better results you need to do
things differently. You will be shocked to see how a little
research about your prospect can benefit in
conversions.
It could be anything about his school, company, nature of job,
recent promotion or anything that matches to your position
statement.
CALLEY – Automatic Call Dialer www.getcalley.com
Listen to his answer and be sure that the question you
have brings him a smile. Ask open ended questions.
Wow, you’ve been at sales department [company]
for [X Years]. How did you get started there?

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positioning statement
STEP 3
Now this is the point where you position yourself as
someone who understands their challenges. You are not
talking about yourself.
If you can get this right you have won the game.
CALLEY – Automatic Call Dialer www.getcalley.com
So this is where your research comes to play.
You have pre-qualified them, they will say “Yes”
I work as a sales manager in a software company
with a team of 5 to 8 sales reps. My customers are
usually looking to increase sales reps productivity.
Does that sounds like you?

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next step
STEP 4
Now once you have positioned and gained attention of
your caller take him to the next step of your sales call
journey.
Your next step could be to schedule a discovery call or send an
invite or ask for a sale. Be sure of your intent of this call so that
you stay on the right course.
CALLEY – Automatic Call Dialer www.getcalley.com
I was creating a list for demos next week.
My team has created an awesome auto dialing
solution that your sales reps can use from
anywhere.
It can sync with your CRM so you get all
reporting in your usual way.
Our customers have told us that it increased
their sales rep productivity by 300%
Do you think you will be able to invest 30 mins
of your time to take a Demo of it on Friday at
12:00 PM

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Cold Calling Tips
www.getcalley.com
1. Always practice your script before you start calling.
2. Stay focused on your ultimate goal of this call.
3. Do your research about your prospect.
4. Ask open-ended questions.
5. Talk less and Listen more to your Prospect.
ALWAYS REMEMBER

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cold calling script
MAKE YOUR OWN
INTRODUCTION
___________________________________________________________________________________________________
ASK A QUESTION TO ESTABLISH RAPPORT
___________________________________________________________________________________________________
POSITIONING STATEMENT
___________________________________________________________________________________________________
NEXT STEP IN SALES CYCLE – YOUR MAIN AIM OF THIS CALL
___________________________________________________________________________________________________

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cold calling script
MY SAMPLE
INTRODUCTION
Hello! This is Manish Gupta from Calley Automatic Call Dialer
ASK A QUESTION TO ESTABLISH RAPPORT
I see you have been managing sales for XYZ since last 6 years. How did you get started?
POSITIONING STATEMENT
I am a sales guy like you who works with a team of 5 to 8 sales reps. Our company is always looking to improve productivity of
our sales reps. Is it the same with your company.
NEXT STEP IN SALES CYCLE – YOUR MAIN AIM OF THIS CALL
I was compiling a list of invitees for a Webinar of an Awesome! Automatic call dialer we have created. It can help sales rep call
prospects from anywhere, it syncs with your CRM and can increase their productivity by 300%
Will you be able to invest 30 mins of your time on Friday at 12:00 PM PST.

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MAKE VARIATIONS TILL
YOUR FIND THE BEST ONE
THAT WORKS FOR YOU
DON’T JUST TAKE MY WORDS

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Your Success is Our Success
www.getcalley.com
www.getcalley.com
Copyrighted.2020.
We have been rated as Best
Automatic Dialer.