3. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
4. Posting Your Job
• Upwork – www.upwork.com
• Craig’s List – www.craigslist.org
• Work-at-Home Mom website – https://www.wahm.com/forum/
6. Automate the Interview Process
1. Set up a voicemail box dedicated for interviewing
2. Post job listing
3. You will receive responses from applicants
4. Reply to every response with email directing to voicemail box to answer 2 to 3 questions
7. Subject line: Automated Interview with [Company] for the [Job Title]
Hello [Applicant Record First Name],
Thank you for applying for the [Job Title] position.
The first step in our process is for you to call into [insert phone number that has a voicemail box set up specifically for
this] and provide answers to any of the three questions.
1. [insert question 1]
2. [insert question 2]
3. [insert question 3]
This automated process is designed to minimize the amount of time and effort you have to spend while we try to learn a
little more information about you in order to determine how well you fit with this position
Once we review your answers, we will be back in touch with you to discuss any next potential steps.
Thank you and we look forward to learning more about you.
Best Regards,
{email signature}
8. Automate the Interview Process
1. Set up a voicemail box dedicated for interviewing
2. Post job listing
3. You will receive responses from applicants
4. Reply to every response with email directing to voicemail box to answer 2 to 3 questions
5. Schedule interviews from acceptable voicemail messages
10. Applicant Scoring
Name Phone Email Notes Sound Qualification Pay Hours Internet
Tom Jones 555-6677 Abc@xyz.com Sounds decent, decent
resume, a little soft spoken
8 8 $10 10 - 20 Yes
Maria
Gonzales
555-4321 maria@gonzales.co
m
Sounds good, no b2b calling 9 9 $12 -
$13
10 Yes
Sharley
Thoms
555-6978 sharley@thoms.com Not great experience but
sounds good
9 7 $10 -
$12
10 to
30
Yes
11. Asking the Best Interview Questions
DID NOT HAVE GOOD INTERNET DO YOU HAVE GOOD INTERNET?
WORK-AT-HOME SETUP TELL ME ABOUT YOUR WORKSPACE.
ABLE TO MAKE COLD CALLS HOW DO YOU FEEL WHEN CALLING?
ABLE TO LEARN PROCESSES TELL ME ABOUT A PROCESS YOU HAD TO LEARN.
12.
13. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
20. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
21. Tools - Phone
• Cloud-based PBX phone system
• Call log showing all inbound and
outbound calls
• Call recording options
24. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
25. Sales Methodology
• Teach them what to say and ask
• Asking good questions
• Dealing with objections
• Dealing with gatekeepers
• Closing for the appointment
• How to use email and voicemail
• Call cadence
26.
27.
28. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
29. Compensation
• Pay rate
– $10 to $15 per hour domestic
– $2 to $7 per hour offshore
• Bonus structure
– $20 to $50 per appointment/lead domestic
– $5 to $10 per appointment/lead offshore
• 1099 vs. W2
• Part-Time vs. Full-Time
30. Management Tips
• Understand the difficulty in cold calling
• Focus more on the inputs instead of output
• Use the carrot more than the stick
• Empower and try to be more hands off than overbearing
• Provide visibility and accountability
31. Reporting
• Provide caller with a weekly scorecard that shows data from the week before
– Total Hours worked
– Calling hours
– Non calling hours (admin, training, meetings, etc)
– Dials
– Dials per hour
– Leads produced
32.
33. Coaching
• Provide coaching on a weekly basis at the beginning of the week
• Discuss performance for week before
• Discuss objections
34.
35. Coaching
• Provide coaching on a weekly basis at the beginning of the week
• Discuss performance for week before
• Discuss objections
• Role play
36.
37. Coaching
• Provide coaching on a weekly basis at the beginning of the week
• Discuss performance for week before
• Discuss objections
• Role play
• Set free for the new week
38. Finding a good cold caller
Teaching them what to say
Making sure they work
Getting them to produce results
Minimizing Turnover
Protecting your time
Job Posting / Interviewing
Sales Playbook
Recommendations for Tools
Sales Methodology
Compensation / Management
Automation / Onboarding Tips
Challenges Ways to Mitigate Challenges
39. Onboarding
• Automate as much as possible
• Automating the first interview
• Utilize training videos
40.
41. Onboarding
• Automate as much as possible
• Automating the first interview
• Utilize training videos
• Make the applicant go through hoops
42. Make Applicant Go Through Hoops
VM Interview Send Paperwork Watch Training Videos
Reply to Job
Posting
Phone Interview Role Play
43. Onboarding
• Automate as much as possible
• Automating the first interview
• Utilize training videos
• Make the applicant go through hoops
• Spoon feed information
• Try to have some sort of contractor or employee agreement in place
• Think of it like spinning plates
44.
45. Key Takeaways
• Chose the right person
• Support them for success with tools and processes
• Protect your time