The document discusses logo choices for a digipak for Andrew. It describes choosing logos that represent themes of peacefulness, passivity and togetherness through pastel colors and a bold purple crossbar linking letters. Feminine colors were chosen to make Andrew more appealing to women and subvert gender stereotypes by embracing his feminine side. The full name logo creates professionalism while the initials keep the tone sleek while embracing femininity. The document provides examples of how Prince created a iconic symbol for himself and the goal is to replicate this for Andrew through his initials on the digipak.

1. Digipak logo choices
william Owen

2. The natural progression came very far from where we originally started.
We moved to more pastel colours to represent andrew’s ideology of
peacefulness and passivity.
Bold purple cross bar links the two together, allowing the letters to mesh
well.
Orange and green didn’t mesh
well together, so we revised
We moved to more feminine
colours for a couple
reasons. By using feminine
colours, Andrew is more
appealing to the feminine
demo graph. This opens up
m o r e d e p t h to m a k e
Andrew’s promiscuity more
n ot i c e a b l e . T h i s a l s o
subverts gender stereotypes
by embracing his feminine,
more passive side.

3. Digipak Choices
We chose these logos out of the other options for our digipak for a couple of
reasons. Firstly, the sleek style of the full name (highlighted) creates the effect of
professionalism that the other logos failed to convey. The simplicity of this logo
also reflects on the style of andrew himself. The initials keep up the tone of sleek
professionalism, while embracing the feminine tone of Andrew. The single Bar that
joins the A and H together conveys themes of togetherness and acceptability,
implying that his music is for all. These are the reasons why we chose these logos
for our digipak

4. Digipak ideas
We would replicate this ideology represented on the t-shirts
on the digipak as well. The front cover will have the first
logo of his full name, to create his star image and make his
name well known. In the digipak the Large Initials will be
placed, creating his iconic image that when seen will be
known as him.

5. example
A classic example is Prince, who created a symbol for himself, seen
below. Before He was famous he was prince, but after some success he
became associated with this symbol, so shirts and digipaks were simply
adorned with this symbol. Through these We aim to replicate this with
Andrew, through his initials. The simple of AH will be known as
Andrew huang, but until his success, the logo of his full name will be
most obvious, with the smaller icon located inside the digipak rather
than on the front.