1. The posterconsistsof a large
amountof fogand mist.Thisfog
concealsdetail andcoversmostof
the settinginthe posterwhich
createsmysteryandenigma.This
alsohelpsdemonstrate tothe
audience thatthe filmbelongsto
the thrillergenre.
We see the posterincludesthe
namesof the three mainactorsat
the top of the poster.These are
recognisable starsandwill appealto
audiencesandmake themmore
likelytowatchthe film,therefore
theyare made to standout on the
poster.
There isreference tothe filmsthat
the directorof Zodiachas previously
produced.These filmsinclude
moviessuchas SE7EN whichisalso
a crime thrillerfilmandwas
extremelysuccessful whichmakes
audiencesthinkthe directorslatest
filmwill be of asimilarstandard.
We see anexample of
anchorage on the poster
withthe textat the top of
the page,whichstates,
‘THERE’S MORE THAN
ONE WAY TO LOSE YOUR
LIFE TO A KILLER’. Thisis
referringtoa theme the
movie exploresinwhichit
showshowit isnot only
the people the killer
physicallyharmslivesare
changedbut alsothe
people whodedicate
themselvestohunting
downand findinghim.It
linkstothe picture as it
talksaboutlosingyourlife
whichlinkstothe fog as
oftenthingsare lostor
can get losteasilyinfog.
We see textatthe
bottomof the
posterreferencing
the various
companiesinvolved
inthe production
and distributionof
the film.Alsowe see
at the verybottom
of the page,text
stating‘COMING
SOON’.Thistext
createsanticipation
for the filmandisin
redto connote
dangerand try and
transmitfearto the
audience in
preparationforthe
filmsreleasehoping
audienceswillwant
to see it.
We see the maintitle of the filmplaced
nearthe centre of the posterand invery
large,white text,whichmakesitstandout
fromthe darkbackground.Thisis
importantas ithelpsmakesaudiences
more aware of the title,whichwill help
buildanticipationforthe filmsrelease
The postermainlyconsistsof low-keylightingwithvariousdark
colourssuch as greyand blackbeingprominentthroughout.This
helpssupportthe themesandstyle of the movie,whichinthis
case isa smart, psychological thrillerwithahorroredge and these
colourshelpconnote mystery,whichinturnconnotesfear.This
not onlyshowsthe audience whattype of filmZodiacisbutitalso
helpsbuildevenmore suspense andanticipationforthe films
release.
