Rather than providing a theoretical, abstract, and academic definition of business
communication, we give you a practical leadership instrument:
Business communication is a tool that allows you to improve the performance of your
employees, it allows you to improve th
The basis of communication is the interaction between people. Verbal
communication is one way for people to communicate face-to-face. Some of the
key components of verbal communication are sound, words, speaking, and
At birth, most people have vocal cords, which produce sounds. As a child grows
it learns how to form these sounds into words. Some words may be imitative of
natural sounds, but others may come from expressions of emotion, such as
laughter or crying. Words alone have no meaning. Only people can put meaning
into words. As meaning is assigned to words, language develops, which leads to
the development of speaking.
The actual origin of language is subject to considerable speculation. Some
theorists believe it is an outgrowth of group activities such as working together
or dancing. Others believe that language developed from basic sounds and
Over 3,000 languages and major dialects are spoken in the world today. The
development of languages reflects class, gender, profession, age group, and
other social factors. The huge variety of languages usually creates difficulties
between different languages, but even within a single language there can be
many problems in understanding.
Through speaking we try to eliminate this misunderstanding, but sometimes this
is a very hard thing to do. Just as we assume that our messages are clearly
received, so we assume that because something is important to us, it is important
to others. As time has proven this is not at all true. Many problems can arise is
speaking and the only way to solve these problems is through experience.
Speaking can be looked at in two major areas: interpersonal and public
speaking. Since the majority of speaking is an interpersonal process, to
communicate effectively we must not simply clean up our language, but learn to
relate to people.
In interpersonal speaking, etiquette is very important. To be an effective
communicator one must speak in a manner that is not offending to the receiver.
Etiquette also plays an important role in an area that has developed in most all
business settings: hierarchical communication. In business today, hierarchical
communication is of utmost importance to all members involved.
The other major area of speaking is public speaking. From the origin of time, it
has been obvious that some people are just better public speakers than others.
Because of this, today a good speaker can earn a living by speaking to people in
a public setting. Some of the major areas of public speaking are speaking to
persuade, speaking to inform, and speaking to inspire or motivate.
To learn more about verba
Components of communication
Every message, whether oral or written, begins with context. Context is a broad field
that includes country, culture, organization and external and internal stimuli. Every
country, every culture and every company or organization has its own conventions for
processing and communicating information.
Sender is the person who communicates the idea, information, material, etc. He acts in
the capacity of speaker, writer, or encoder.
1. The message he intends to send
2. The message he actually sends
3. The message the other person receives or understands.
4. The other person interpretation of the message
5. The other person response.
The message may be in the form of order, opinion, advice, suggestion, instruction,
question answer or material. It is necessary and important that idea or message received
be identical to the idea or message sent. It is possible only when both communicators
sender and receiver are skillful in communication and its language.
Medium of communication includes letters report telegrams fax mailgrams cables
telefax postals telephones charts pictures or any other mechanical device. Medium may
be a person as a postman. It may be a device as a telephone. It may also be an
organization as a post office or news agency.
The receiver is the decoder. He when receives decodes or interprets the message. Since
perfect communication is not possible, there is deviation between the idea sent and the
idea received or interpreted. If the receiver is skillful in communication then the
deviation will be small.
Feedback can be an oral or a written message, an action or simply silence.
e performance of the teams within your company, and it allows you to improve the
performance of your entire organization, all with the common purpose to execute the
organization’s strategy, reach its vision, and fulfill its mission.
If the business communication is effective …
I At the employee level, it allows you to make decisions, provide feedback in an ongoing
basis, make agreements, etc.
b At the team level, it allows you to build an open communication environment that
facilitates the creation of commitment, the creation of breakthrough ideas, the creation of
t At the organizational level, it allows you to align your whole company in order to execute
its strategy, reach its vision, and fulfill its mission.
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