The slides to accompany the talk I gave at BritMums Live 2012 on the basics of video blogging

1. Video Blogging Basics
Ruth Arnold
geekmummy.com
@geekmummy @R2UK

2. ◦ Great way to get your message across
 Communication is 93% body language and other
non-verbal elements
 Only 7% words
◦ James Borg (author: Persuasion: The Art of Influencing
People)
 People retain
◦ 10% of what they read
◦ 20% of what they hear
◦ 30% of what they see
◦ 50% of what they hear and see
◦ University of Texas study 1997
Why Video Blog?

3. ◦ Video about 50 times more likely to appear on
the first page of Google search results
◦ YouTube is now the Internet’s second biggest
search engine
◦ In 2011, video made up 51% of all global
Internet traffic
Cisco estimate this will be 54% by 2016
◦ Zappos.com sell up to 30% more product when
accompanied by a video demo
Video is a great way to get noticed

4.  Equipment
 Confidence
 Technology
What stops you video blogging?

5.  Use what you have
◦ Smartphone
◦ Digital camera
◦ Flip
 Optional
◦ Tripod
◦ Lapel mic
Equipment

6. Portrait mode Landscape mode
Landscape mode looks better!
If you use a smartphone…

7.  Resolution
◦ Picture size
◦ Frames per second (FPS)
◦ Progressive or Interlaced
◦ Ideally maximise picture size and FPS whilst
remaining Progressive
 Image Stabilisation
◦ Great if you are hand holding
◦ Switch off if using a tripod
Camera settings

8.  Watch the background
Switch off IS with a tripod

9.  Practice
◦ Nobody gets it right every time!
Confidence

10.  Try audio first
(audioboo.fm)
 Don’t have to put yourself
in front of the camera
 Have someone to help
you behind the camera
 Be concise – no more
than 5 minutes
 Have fun
Confidence

11.  Film standing up
 Include upper body and hands if possible
 Use a mirror behind the camera to check
you are in the right place
 Bullet list rather than script
 Look into the lens
If you do put yourself in front of
the camera

12.  Lighting
◦ Natural light if possible
◦ Face the light source, or side on
◦ Extra light for your face if indoors
 Framing
◦ Check what’s in the background
 Dress up / make up
Setting Up

13.  You don’t have to edit your video
 Smartphones and some cameras will
upload directly to YouTube
 Sevices like keek (www.keek.com) allow
you to create video and upload very easily
Technology

14.  Recommended video editors
◦ iMovie (Mac)
◦ Windows Live Movie Maker (PC)
 YouTube
 iPhone / iPad
◦ iMovie
◦ Avid
◦ Reel
 Converter
◦ Any Video Converter
Editing

15.  Upload
◦ YouTube
◦ Other video hosts
 Embed
◦ WordPress
 Paste embed code into HTML view of your post
 Or paste YouTube URL into post
◦ Blogger
 Paste embed code into HTML view of your post
Then What?

16. Live editing demo