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Download to read offline
Pssst, hey you! Not everyone
likes videos!
WP Accessibility Day 2022
https://mlb.pw/wpad2022
I am Michele Butcher-Jones
You can find me at @michele_butcher on Twitter
Hello!
2
https://mlb.pw/wpad2022
A little about Michele…
◉ Head Geek at Can’t
Speak Geek
◉ Founder of 13Core
◉ WordPress Core
Contributor
◉ Support for PostStatus
Team
◉ Volunteer Wrangler for
WordFest
◉ “Day jobs” at Thrive
Agency and Cornell
University
3
https://mlb.pw/wpad2022
The allure of videos
They are now everywhere!
1
4
https://mlb.pw/wpad2022
Some facts about video
content
◉ According to Cisco - videos count for 82% of
web traffic
◉ YouTube states they have 2 billion views every
day
◉ Digiday says Facebook has over 8 billion views
a day but 85% of these are viewed without
sound.
5
https://mlb.pw/wpad2022
But why do people love them?
◉ All the cool kids apps are using them
◉ The wave of “influencer” culture
◉ They are great for SEO
◉ They are relatively easy to make
6
https://mlb.pw/wpad2022
Not everyone likes videos
Why would people not like videos?
2
7
https://mlb.pw/wpad2022
Video hurdles include
◉ 13% of the United States alone have a disability
◉ Some people dislike being “talked to”
◉ They can be hard to comprehend
◉ Quality of the video
8
https://mlb.pw/wpad2022
Other non-accessible issues
◉ All the advertisements, all the time
◉ Subscriber Pressure
◉ Not having a clear point
◉ Too much “fluff” and people lose interest
9
https://mlb.pw/wpad2022
Video Conflicts
There has never been a one-size fits all solution
3
10
https://mlb.pw/wpad2022
It’s not just the visual or
hearing impared either
◉ Neurodivergent Persons
◉ ADHD
◉ Auditory Processing Disorder
◉ Learning Disabilities
11
https://mlb.pw/wpad2022
Different Learning Styles
◉ Not everyone can learn from videos
◉ Sometimes a person needs more than one
format to let it all soak in
12
https://mlb.pw/wpad2022
If you must use videos
There is more to recording videos and then
publishing them.
4
13
https://mlb.pw/wpad2022
All Videos should include:
Captions and
transcripts
Web Friendly
Text
PDF’s that
allow for audio
playback
14
https://mlb.pw/wpad2022
Text in Videos (and the pages
that hold them)
◉ Choose easy to read fonts, large spacing, and
large fonts
◉ Avoid animations in text
◉ Use color for contrasts and to highlight
important information
15
https://mlb.pw/wpad2022
Captions during live videos
◉ Utilize YouTube’s speech recognition technology
but review and revise to ensure it is correct
◉ Video captions bring all of the sounds to text
◉ Closed captions are encoded with the video
◉ Open captions are decoded from an existing
subtitle file and usually made third party
16
https://mlb.pw/wpad2022
Transcripts for reading along
◉ Take the captions one step further to be able to
search through dialogue
◉ You do not have to keep up with what is on the
screen
◉ It is like reading a book instead of watching the
movie
17
https://mlb.pw/wpad2022
Audio Descriptions Everywhere
◉ Standard audio descriptions on images, scenes, or
videos through narration
◉ Extended audio gives the small details of every
action of every frame
◉ Descriptors help close the gap between what is
happening on screen and what the viewer
understands
18
https://mlb.pw/wpad2022
Video formats and players
◉ The video format should be accessible for the blind
and visually imparied (MP4)
◉ Most of the time Vimeo and YouTube does this
automatically
◉ WordPress makes it easy to embed videos
◉ Products like Adobe Premiere Pro can help
19
https://mlb.pw/wpad2022
Random other things to do for
sounds
◉ Speak slow and clear
◉ Show the speaker’s
face
◉ Block out white noise
◉ Try to avoid “filler” words
◉ Have a narrator
◉ Have a non-distracting
background
20
https://mlb.pw/wpad2022
Random other things to do for
visuals
◉ Nothing blinking, flashing, or strobing
◉ Smooth movements of camera
◉ Remember your color contrasting
21
https://mlb.pw/wpad2022
Other factors for accessible videos
There is more to accessibility than the democracy
of media
22
https://mlb.pw/wpad2022
Other wins with Accessible videos
◉ The obvious of being inclusive and reaching all
audiences
◉ Accessible videos improve SEO
◉ Ease of use with your website
◉ Lowers chances of a legal complaint for ADA
23
https://mlb.pw/wpad2022
Helpful Links
WCAG Accessibility Standards
https://www.w3.org/WAI/stan
dards-guidelines/wcag/
Ava - Captions for All
https://www.ava.me
TapTapSee
https://taptapseeapp.com
24
Americans with Disabilities Act
https://www.ada.gov
Google Accessibility
https://www.google.com/acces
sibility/
InVideo
https://invideo.io
11y Color Contrast Accessibility
Validator
https://color.a11y.com
BOIA - Video Checklist
https://www.boia.org/blog/che
cklist-for-creating-accessible-vi
deos
Assistive Technology Industry
Association
https://www.atia.org
https://mlb.pw/wpad2022
Any questions ?
You can find me at
◉ @michele_butcher on Twitter
◉ @michelebutcherjones@mastodon.social on
Mastodon
◉ michele@CantSpeakGeek.com
Thanks!
25
https://mlb.pw/wpad2022

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Pssst, hey you! Not everyone likes videos! - WP Accessibility Day-2.pdf

  • 1. Pssst, hey you! Not everyone likes videos! WP Accessibility Day 2022 https://mlb.pw/wpad2022
  • 2. I am Michele Butcher-Jones You can find me at @michele_butcher on Twitter Hello! 2 https://mlb.pw/wpad2022
  • 3. A little about Michele… ◉ Head Geek at Can’t Speak Geek ◉ Founder of 13Core ◉ WordPress Core Contributor ◉ Support for PostStatus Team ◉ Volunteer Wrangler for WordFest ◉ “Day jobs” at Thrive Agency and Cornell University 3 https://mlb.pw/wpad2022
  • 4. The allure of videos They are now everywhere! 1 4 https://mlb.pw/wpad2022
  • 5. Some facts about video content ◉ According to Cisco - videos count for 82% of web traffic ◉ YouTube states they have 2 billion views every day ◉ Digiday says Facebook has over 8 billion views a day but 85% of these are viewed without sound. 5 https://mlb.pw/wpad2022
  • 6. But why do people love them? ◉ All the cool kids apps are using them ◉ The wave of “influencer” culture ◉ They are great for SEO ◉ They are relatively easy to make 6 https://mlb.pw/wpad2022
  • 7. Not everyone likes videos Why would people not like videos? 2 7 https://mlb.pw/wpad2022
  • 8. Video hurdles include ◉ 13% of the United States alone have a disability ◉ Some people dislike being “talked to” ◉ They can be hard to comprehend ◉ Quality of the video 8 https://mlb.pw/wpad2022
  • 9. Other non-accessible issues ◉ All the advertisements, all the time ◉ Subscriber Pressure ◉ Not having a clear point ◉ Too much “fluff” and people lose interest 9 https://mlb.pw/wpad2022
  • 10. Video Conflicts There has never been a one-size fits all solution 3 10 https://mlb.pw/wpad2022
  • 11. It’s not just the visual or hearing impared either ◉ Neurodivergent Persons ◉ ADHD ◉ Auditory Processing Disorder ◉ Learning Disabilities 11 https://mlb.pw/wpad2022
  • 12. Different Learning Styles ◉ Not everyone can learn from videos ◉ Sometimes a person needs more than one format to let it all soak in 12 https://mlb.pw/wpad2022
  • 13. If you must use videos There is more to recording videos and then publishing them. 4 13 https://mlb.pw/wpad2022
  • 14. All Videos should include: Captions and transcripts Web Friendly Text PDF’s that allow for audio playback 14 https://mlb.pw/wpad2022
  • 15. Text in Videos (and the pages that hold them) ◉ Choose easy to read fonts, large spacing, and large fonts ◉ Avoid animations in text ◉ Use color for contrasts and to highlight important information 15 https://mlb.pw/wpad2022
  • 16. Captions during live videos ◉ Utilize YouTube’s speech recognition technology but review and revise to ensure it is correct ◉ Video captions bring all of the sounds to text ◉ Closed captions are encoded with the video ◉ Open captions are decoded from an existing subtitle file and usually made third party 16 https://mlb.pw/wpad2022
  • 17. Transcripts for reading along ◉ Take the captions one step further to be able to search through dialogue ◉ You do not have to keep up with what is on the screen ◉ It is like reading a book instead of watching the movie 17 https://mlb.pw/wpad2022
  • 18. Audio Descriptions Everywhere ◉ Standard audio descriptions on images, scenes, or videos through narration ◉ Extended audio gives the small details of every action of every frame ◉ Descriptors help close the gap between what is happening on screen and what the viewer understands 18 https://mlb.pw/wpad2022
  • 19. Video formats and players ◉ The video format should be accessible for the blind and visually imparied (MP4) ◉ Most of the time Vimeo and YouTube does this automatically ◉ WordPress makes it easy to embed videos ◉ Products like Adobe Premiere Pro can help 19 https://mlb.pw/wpad2022
  • 20. Random other things to do for sounds ◉ Speak slow and clear ◉ Show the speaker’s face ◉ Block out white noise ◉ Try to avoid “filler” words ◉ Have a narrator ◉ Have a non-distracting background 20 https://mlb.pw/wpad2022
  • 21. Random other things to do for visuals ◉ Nothing blinking, flashing, or strobing ◉ Smooth movements of camera ◉ Remember your color contrasting 21 https://mlb.pw/wpad2022
  • 22. Other factors for accessible videos There is more to accessibility than the democracy of media 22 https://mlb.pw/wpad2022
  • 23. Other wins with Accessible videos ◉ The obvious of being inclusive and reaching all audiences ◉ Accessible videos improve SEO ◉ Ease of use with your website ◉ Lowers chances of a legal complaint for ADA 23 https://mlb.pw/wpad2022
  • 24. Helpful Links WCAG Accessibility Standards https://www.w3.org/WAI/stan dards-guidelines/wcag/ Ava - Captions for All https://www.ava.me TapTapSee https://taptapseeapp.com 24 Americans with Disabilities Act https://www.ada.gov Google Accessibility https://www.google.com/acces sibility/ InVideo https://invideo.io 11y Color Contrast Accessibility Validator https://color.a11y.com BOIA - Video Checklist https://www.boia.org/blog/che cklist-for-creating-accessible-vi deos Assistive Technology Industry Association https://www.atia.org https://mlb.pw/wpad2022
  • 25. Any questions ? You can find me at ◉ @michele_butcher on Twitter ◉ @michelebutcherjones@mastodon.social on Mastodon ◉ michele@CantSpeakGeek.com Thanks! 25 https://mlb.pw/wpad2022