Video marketing helps you gain exposure for your small business. It allows you to develop the KLT Factor - know, like and trust. After my colleague, Bonnie Gean, wrote a guest post on my blog about 7 fears most people have about creating videos - I turned it into a PowerPoint presentation (as well as a video). Tips for debunking those fears included. Use video marketing to build and boost your business.
This is a presentation from the 2009 Teach for America Mid-Atlantic Mini Summit on how to format and use PowerPoint, Keynote, et al. in the classroom effectively.
The accompanying wiki can be found at: http://zchase.pbwiki.com/Making-Your-Points-Powerfully
This is the exact C-Suite deck used to sell-in the way I was going to get 100s of pieces on content, quick, up and out in real time. Creating a constant flow of new fast paced engagement pieces for web and social from the workforce. It's slightly outdated, this was 1-2 years back.
This is a presentation from the 2009 Teach for America Mid-Atlantic Mini Summit on how to format and use PowerPoint, Keynote, et al. in the classroom effectively.
The accompanying wiki can be found at: http://zchase.pbwiki.com/Making-Your-Points-Powerfully
This is the exact C-Suite deck used to sell-in the way I was going to get 100s of pieces on content, quick, up and out in real time. Creating a constant flow of new fast paced engagement pieces for web and social from the workforce. It's slightly outdated, this was 1-2 years back.
Lesson Three
Taking the Picture
Please download and change the slideshow for your photo volunteers
Photos of Mid West Haunters Convention
http://www.flickr.com/photos/glennmcknight/sets/72157624209874428/
Talk given to Rails Girls Bristol in March 2014. Personal journey with imposter syndrome and some ideas about how to overcome it.
http://camillebaldock.co.uk/overcoming-impostor-syndrome/
Website: http://camillebaldock.co.uk
Twitter: @camille_
How To Be Creative (OR: How Can I Possibly Do Justice To This Subject In One ...Jeremy Fuksa
This talk, originally created for the advertising students at the University of Missouri School of Journalism, is modified to talk about creativity in general.
How to create effective smartphone video | Scotland Networking Group | 12 Oct...CharityComms
Rosie McIntosh, head of storytelling at Third Sector Lab
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shooting smarter video with your smartphone Columbia’s Tow Center for Digital Journalism studied what makes for successful news video and recommended that reporters shoot fast, raw clips posted instantly from the field, leaving in-depth, more sophisticated video stories to highly trained video journalists. This session teaches reporters how to produce those clips of up to one minute with minimal editing. Learn how to stabilize your phone, use an external microphone and sequence your shots to create shareable video – without getting in the way of your reporting. Bring your smartphone for the exercises. – AAron Ontiveroz (Aurora III + IV)
This powerpoint was part of a webinar and USTREAM show with the purpose of providing brief context and history of online video tools and exploring their uses for teacher professional development and education.
The related webinar can be found in the Archived section of the RETA Webinars site at http://webinars.nmsu.edu
Have you found your presentation boring? Audiences got bored time to time? That's not only happen to you! I've seen more than 1000 presentations, and surprisingly (or not) 98% of them are SUPER BORING!
That's why, i intend to share this with you guys, so they won't be any boring presentations. There will be an EXPLOSIVE presentation in every presentations! Please Enjoy and give the comment down below! Thanks!
A great 10 Minute Tip at Business Growth Club by Ally Adams. Find out what events are coming up at Business Growth Club
https://businessgrowthclub.co.uk/events
Lesson Three
Taking the Picture
Please download and change the slideshow for your photo volunteers
Photos of Mid West Haunters Convention
http://www.flickr.com/photos/glennmcknight/sets/72157624209874428/
Talk given to Rails Girls Bristol in March 2014. Personal journey with imposter syndrome and some ideas about how to overcome it.
http://camillebaldock.co.uk/overcoming-impostor-syndrome/
Website: http://camillebaldock.co.uk
Twitter: @camille_
How To Be Creative (OR: How Can I Possibly Do Justice To This Subject In One ...Jeremy Fuksa
This talk, originally created for the advertising students at the University of Missouri School of Journalism, is modified to talk about creativity in general.
How to create effective smartphone video | Scotland Networking Group | 12 Oct...CharityComms
Rosie McIntosh, head of storytelling at Third Sector Lab
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shooting smarter video with your smartphone Columbia’s Tow Center for Digital Journalism studied what makes for successful news video and recommended that reporters shoot fast, raw clips posted instantly from the field, leaving in-depth, more sophisticated video stories to highly trained video journalists. This session teaches reporters how to produce those clips of up to one minute with minimal editing. Learn how to stabilize your phone, use an external microphone and sequence your shots to create shareable video – without getting in the way of your reporting. Bring your smartphone for the exercises. – AAron Ontiveroz (Aurora III + IV)
This powerpoint was part of a webinar and USTREAM show with the purpose of providing brief context and history of online video tools and exploring their uses for teacher professional development and education.
The related webinar can be found in the Archived section of the RETA Webinars site at http://webinars.nmsu.edu
Have you found your presentation boring? Audiences got bored time to time? That's not only happen to you! I've seen more than 1000 presentations, and surprisingly (or not) 98% of them are SUPER BORING!
That's why, i intend to share this with you guys, so they won't be any boring presentations. There will be an EXPLOSIVE presentation in every presentations! Please Enjoy and give the comment down below! Thanks!
A great 10 Minute Tip at Business Growth Club by Ally Adams. Find out what events are coming up at Business Growth Club
https://businessgrowthclub.co.uk/events
If you're camera-shy, the idea of being on video can be downright terrifying. We've rounded up our top tips to help you get over your fears and feel more confident and comfortable on video.
Want even more great tips for looking and feeling your best on camera? Head over to our blog for the full list: https://bit.ly/3cfvZc0
Create powerful promotional videos with your smartphone, and then upload to YouTube to maximize your rankings on Google.
www.bescene.digital
About Us
Sheena - digital marketing
Originally from Los Angeles, Sheena has over 15 years in the digital marketing industry. She spent her first few years building financial institution websites and learning about digital marketing channels.
Sheena moved to London in 2003, where she worked primarily as an email marketing consultant, and became passionate about B2C and B2B communications for all stages of the customer and client life cycle.
After moving to Australia in 2011, and with a new perspective on the social media landscape, Sheena has focused her efforts on the evolution of email marketing and the ever-growing importance of client retention through a more effective platform – video marketing.
Adam - video production
Originally from Sydney, Adam has over 15 years in the photography and film industry. He started his career in the professional wake board industry where he won awards for best photographs and films.
Though still interested in filming water sports, Adam has now moved on to the corporate world where he has worked for many large brands such as: Porsche, Jeep, Rip Curl, Sportscraft and Target...just to name a few.
Adam has a keen eye for detail and is highly regarded by his peers with his camera, lighting and sound capturing skills. He is also a video editor, which helps him direct scenes and create a professional video with high production values.
The key to selling any new product or service is to engage with your customers, your early adopters are key for any startup. Make sure you effectively tell your story to those most important to your vision, develop the tribe and connect with them on as many levels as possible.
Mobile phones have been in demand nowadays and people love to take photos everywhere with it. In this time and age, digital cameras and DSLRs are no longer necessary to capture an incredible photo. With the advent of technology, mobile phones can capture high-quality photos in just a tap. However, the question is -- how? There are simple ways on how you can achieve stunning photos that are Instagram-worthy or could be posted on social media with pride. Here are relevant tips on how you can master mobile photography and take amazing images.
Creating Great Branded Videos With Your SmarthphoneChris Snider
AMA Madison presentation on making videos with your smartphone. Includes tips on storytelling, video tips, and apps and hardware to use with your smartphone.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The What, Why & How of 3D and AR in Digital Commerce
Debunking 7 myths about the fear of video
1. Debunking 7 Myths About the
Fear of Video Marketing
Thanks to guest blogger,
Bonnie Gean
http://bonniegean.com
2. Myth #1: I don’t like my voice
• It’s not about YOU, it’s about your audience.
• If some people do not like your voice – that
is on their shoulders. Don’t use this as a
crutch.
• Kick excuses to the curb & serve the people
who need your help.
3. Myth #2: I don’t look good on
camera.
You probably don’t like having your photo taken either, but
you’re not here to win a beauty contest.
You can create a screen cast video that doesn’t require you
to sit in front of the camera.
4. Myth #3: I cannot afford to buy
equipment.
Use your cell phone or iPad.
These devices do just fine for
creating a short 2-minute
video.
Don’t own either device,
download a copy of Open
Office, which offers
presentation software
similar to Microsoft
PowerPoint.
5. Myth #4: I don’t have enough time.
Waking up 30 minutes earlier to record a
video is doable; you will not miss that
extra ½ hour of sleep!
6. Myth #5: I am not brave enough.
Be afraid and do it anyway.
Your fears will subside as
time goes by.
Think back to days when you
dreaded doing other
ventures for the first time;
repetition cures all doubts.
7. Myth #6: I don’t have anything
valuable to share.
If this were true, you would not be a blogger sharing information
in written form.
Video is just another format to deliver the same information.
8. Myth #7: I am not popular enough.
Video marketing is not
a popularity contest.
Your reputation will
grow as you continue to
share relevant
information for your
viewers to enjoy.
