media evaluation question 1

1. Evaluation Question 1:
In what ways does your media
product use, develop or challenge
forms and conventions of real media
products?

2. I used convention of having a large recognizable masthead. The masthead is bold and
the mixture of light blue with a white shadow constants with the black night sky. The
contrasting colors will make the masthead clearer to buyers passing by and easier to
identify. However unlike many other regional magazines I have decided to incorporate
a logo into my masthead this is in order to attract my target audience which are
younger, so it makes it more visually appealing.
The Image I used was chosen because the main focus of the image to the left so I was
able to place text round the sides so the focus isn't disrupted in anyway which is usually
the way published magazine set out their front covers.
I have also followed the convention
of using a landmark or a place in
the local area.
I followed the convention of colour schemes; the use of a white
font with a pale blue, which complements the colours of the
main image, this colour scheme is continued through out the
magazine. I decide to use the pale blue as it stand out clearly
against the black night sky and compliments the purple/white
lights of the London Eye.
Front Cover

3. I also followed the convention of having the
magazine’s logo at the top of the page. This is for
brand recognition with audiences. I also used the
convention of using the month issued as the main
masthead seen in many magazines I researched.
Contents
The black font for the heading, then grey and pale blue for the numbers and articles
clearly separates the information for easier navigation, this is also done by the use of
a larger font in upper case for the subheadings for the different groups of articles so
the audience can look at what they are interested in and find it all in the same place
on the contents.I followed the convention of using a serif
font which is easily read but also makes it
look sophisticated and formal. This is used
in many regional magazines
I used the convention of advertising a subscription to the magazine.
This will help navigate the audiences who liked my magazine and want
to get every issue.
I included the convention of using pictures related to the articles. This helps the target
audience to get a more specific idea of what the articles are about and also helps the
contents page to look more aesthetically pleasing.

4. I have followed the convention of fashion adverts of stating what product is features in the magazine and its price. This will appeal
to the target audience because it is useful information and gives them a resource to know the name and price of the product so
they can find it easier and buy it and this links with the uses and gratifications theory of surveillance because the audience can gain
information from the information.
Advert Page
A convention I followed for my advert is having
the image brightly lit; the high key lighting on the
models face makes it the focus part of the model,
where the product is placed. This advertises the
sunglasses effectively, and means the producer is
more likely to receive a preferred reading.
I also followed the convention of having a bold logo.
The contrasting black logo on the white background
makes it stand out against the rest of the advert.
With the logo being the brand iconic logo; including
its font, this shows brand recognition as audiences
would be able to recognize this high fashion brand.

5. Features Page
I followed the convention of having a main picture
take up about a 4th of the page. This makes the
page more visual to the audience and also links
the text to a visual image of what its about.
I followed the convention of
having my text in columns
this makes for easier
navigation and allows
audiences to follow along
easily.
I followed the convention of having the
masthead as the title of the article and
followed the other convention it of pairing
it with a anchor text giving a short and
snappy insight into the article.
I used the convention of having my logo on the
page this contributes to professional consistency
along with having the same house style carried onto
my features page.

6. Magazine – Home Page I have followed the convention of including ‘Log in/Sign Up’ button at
the top of my webpage, so members can look at their subscriptions and
see when the next issue is available as well as receiving e-mail updates
about the site.
I included the convention of having the masthead at the top of
the webpage. This creates a greater brand recognition for the
audiences.
I also used the convention of having articles on the home page of my
website, this will appeal to my target audience because they can read
up on what is happening in the local area. It will be one of the first
things that is seen on the website so it will link with the uses and
gratifications theory of surveillance because the audience can gain
information from these articles.
I have also used the convention of a menu bar at the top of the
webpage, this will appeal to the audience because it means easier
navigation around the website and its features.

7. Magazine – Subscribe and
Contact Link
I have used the convention of including the magazine’s social media
accounts. The links to the social media pages will appeal to my target
audience because they are younger than the norm and will be more
willing to click on links and ‘Like’ or ‘Follow’ the pages to receive
updates and news. Reception theory can be applied because a large
proportion of my target audience will have at least one social media
account which means they will respond positively and will appeal to
them.
I followed the convention of having a link to when my audience can
subscribe to the magazine. This links my main production to my
website. It gives the audience an insight to the magazine, with text and
showing them a previous issue, linking it to surveillance as they are
gaining information. Its also quick and easy to subscribe as it has the
but down in the corner

8. Billboard
I followed the convention of having a large recognizable
logo which is easy to read. It’s a bold logo and the black
font stands out on my signature duck egg blue background
making it easier for the target audience to identify the
magazine.
I used the convention of having a slogan which tells the audience
exactly what the product is, this links with the uses and
gratifications theory of surveillance because the audience can gain
information about the product. It is also on all my other products
so shows professional consistency.
I added the magazine’s website because this convention will appeal to my young target audience as
they would be more up to date with modern technology and will be willing to use it. This links with
the uses and gratifications theory of surveillance because the audience can gain information about
the magazine from its website.
I followed the
convention of using
images of the product
on my billboard in
different media forms;
this shows that the
magazine is available
online as a digital copy
as well as being able to
pick up a physical copy
of the magazine in the
shop.