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GBTC Rightsource Corporate Blogging

Develop and grow technology companies in Greater Baltimore
Jan. 25, 2010
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GBTC Rightsource Corporate Blogging

  1. Why Blogging Should be the Hub of Your Social Media Efforts January 21, 2010 Will Davis [email_address] 410.925.6626 twitter.com/willdavis / Mike Sweeney [email_address] 703.935.1496 twitter.com/mjsweeney /
  2. Client Experience:
  3. Recommended Approach to Marketing Efforts
  4. Blog as Your Social Media Hub
  5. Why Talk Blogging Now? Want to Get Left Behind Again?
  6. Why Talk Blogging Now? Want to Get Left Behind Again?
  7. Social Media Growth
  8. Different Types of Blogs
  9. Different Types of Blogs
  10. Our Focus Today: Corporate & Professional Blogging
  11. Typical Blog Components Header/Title Navigation Subscription Offer Ad Ad Blogroll Post
  12. Why Should Organizations Blog - SEO #1 Ranking
  13. Why Should Organizations Blog - SEO
  14. Common Blogging Objections “ This is going to require a lot of time and resources.” “ Our legal department has hangups with blogging.” “ We don’t have enough to say.” “ We don’t want to take away valuable employees from their primary roles.” “ We’re afraid of opening ourselves up to complaints and criticism.” “ We’re not great at conversational marketing.” “ It’s going to be hard to measure.”
  15. How To Write a Good Blog Post #1 Put your audience (the reader) first. #2 Organize your thoughts before writing. #3 Use short paragraphs. #4 Use short sentences. #5 Use simple words.
  16. How To Write a Good Blog Post #6 Be specific. #7 Write in a conversational style. #8 Tell stories. #9 Be clear. #10 Write well. Be interesting.
  17. How To Market Your Blog & Blog Content Website
  18. How To Market Your Blog & Blog Content Email
  19. How To Market Your Blog & Blog Content Twitter
  20. How To Market Your Blog & Blog Post Facebook
  21. How To Market Your Blog & Blog Post LinkedIn
  22. How To Market Your Blog & Blog Post Technorati
  23. How To Market Your Blog & Blog Post Industry Sites/Article Sites Using RSS
  24. How To Market Your Blog & Blog Post “ Sharing” Sites Corporate Materials Digg Personal Email Stumble Upon Email Signature Redd It Direct Mail Delicious Press Release 100s of Others ALL Materials
  25. Measuring Your Blog’s Success - Quantitative Visitors & Sources Content & Stickiness
  26. Measuring Your Blog’s Success - Quantitative
  27. Measuring Your Blog’s Success - Quantitative
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