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Gbtc Blue Sky Factory D Broujos 100121


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Presenters spent an hour with GBTC members covering a real case study of how to implement digital/social media practices with a tie to ROI and brand awareness.

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Gbtc Blue Sky Factory D Broujos 100121

  1. 1. Email, Mobile & Social Media: Collision Course
  2. 2. Today’s Agenda.   Goal: Leave with a broad understanding of these new mediums and how they can be applied to your organization. - Macro trends.   - 3 core mediums (Email, Mobile, Social Web). - The low lying fruit (marketing in action). - Questions .
  3. 3. About Blue Sky Factory We sent more than 1 Billion emails in 2009. <ul><li>Our Company: </li></ul><ul><ul><li>Headquartered in Baltimore, MD </li></ul></ul><ul><ul><li>Offices in Boston, Salt Lake City, San Francisco, Charlotte, Altanta </li></ul></ul><ul><ul><li>30 full-time employees including Client Services, Training/Educ, Technology, Product Development, and Creative Services . </li></ul></ul><ul><li>Our Customers: </li></ul><ul><li>Over 600 clients </li></ul><ul><li>Operate in all major markets throughout the US, Canada, and Europe . </li></ul><ul><li>Relationships with major ISPs, agencies, and businesses of all sizes. </li></ul>
  4. 4. It's an EXCITING   time to be a marketer .
  5. 5. Macro Trends.
  6. 6. Marketers &quot;Get it&quot;   Media really is two way now. In so many ways, through so many different mediums .  
  7. 7. The digital experience now goes with you everywhere you go . It is integrated into the fiber of our daily lives.   Everything is Connected.
  8. 8. The emerging metric is engagement.   Email, mobile, social media offer the most interactive ways for people to engage your brand.     Uber Metric: Engagement
  9. 9.   Publishing is Marketing 2.0     Content is Marketing Currency
  10. 10. Email .
  11. 11. Email is THE dominant online application.
  12. 12. Social. Marketing. Transactional.
  13. 13. &quot;48% of marketers are increasing their email marketing efforts in 2009 , according to MarketingSherpa’s September 2008 Marketing and the Economy Survey.&quot;
  14. 14. Email is a key driver of social content... more than ever before.
  15. 15. Email is the &quot;digital glue&quot;  of the new web
  16. 16. Email is the currency of all accounts. The only commonality in a web 2.0 world
  17. 17. The Mobile Revolution.
  18. 18. Over 85% of people 18-49 have a mobile phone. (Pew Internet & American Life Project, August 2008) In two years, the average number of text messages we send every month has grown nearly 500%. (Nielsen Mobile, September 2008)           source: eMarketer
  19. 19. 39% of teens believe the mobile is the only type of phone they will own.  (CTIA, Harris Interactive, September 2008)   68% of consumers say the mobile Internet is an important factor in their next mobile phone purchase. (AKQA/dotMobi, June 2008)  
  20. 20. Mobile is a brand extension.
  21. 23. The iPhone is a game changer.  
  22. 24. Types of Mobile Marketing Interactive Text-Messaging   - Auto-reply channel - Text Alerts - Voting/Polling - Mobile coupons - Text-to-Win Interactive Mobile Multimedia   - Music - Pictures - Video Mobile Web - Advertising - Display - Banners, etc.
  23. 25. Email Marketing with Text-Messaging Cross Promotion  Brand: MGM Grand Hotel LLC Category: Data Acquisition Campaign for SMS Vendors: Cellit Mobile Marketing Runtime: January 9-13, 2009 Summary: The primary objective behind adding an SMS call to action to e-mail campaigns is data acquisition through e-mail marketing. Supporting a larger property initiative of building an SMS database.   Results: o Total opt-ins via SMS call to action on e-mail blasts: 6,192 o Total Room Bookings: 404 o Estimated Revenue Generated: $49,632
  24. 26. Social Media.
  25. 27. 752% growth in 2008 . 30.1M users & growing. 100M Videos viewed daily. 3B images uploaded.
  26. 30. Converting Community to Subscribers .
  27. 31. Converting Subscribers to Community .
  28. 32. <ul><li>  </li></ul><ul><li>  </li></ul><ul><ul><li>Email marketing through Blue Sky Factory (Email) </li></ul></ul><ul><ul><li>Corporate facebook, twitter, LinkedIn  (Social Media) </li></ul></ul><ul><ul><li>iPhone app for branch location (Mobile) </li></ul></ul><ul><li>  </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  29. 33. The low lying fruit.   (Put your marketing into action.)
  30. 34. - Send professional, timely, relevant and targeted communication.    - Reach out and touch customers (and prospects) regularly via voice, text, mobile, email, and in person.    - Provide a platform that allows your customers to let you know their preferred communication channel.
  31. 35. 1. Monitor and listen to the conversation. 2. Send regular, timely communications via email. 3. Start a blog for your organization. 4. Develop a facebook presence (group and fan). 5. Start a group on LinkedIn. 6. Use twitter as a distribution / engagement channel. 7. Leverage new media as often as possible. Low lying fruit hit list:
  32. 36. Thank You! Q&A   Doug Broujos   Connect. 410.230.0061 x116 - phone - email - web - twitter - brand twitter