Social Media In your Business Shashi Bellamkonda Social Media Swami   Network Solutions. LLC
Social Media Opportunity – A Face in the Crowd Photo Credit:  http://flickr.com/photos/vividbreeze/480057824/
Challenges - Who is responsible <ul><li>http://flickr.com/photos/jjgardner3/3202924768/   Jimmy Gardner http://www.eastcoa...
Opportunity : Who owns the conversation? <ul><li>http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media...
Execution : Who will bell the cat? <ul><li>Can they write ? </li></ul><ul><li>Who should approve ? </li></ul><ul><li>Can w...
Measure, Measure and Measure <ul><li>Visitors </li></ul><ul><li>Commenters </li></ul><ul><li>Linkers </li></ul><ul><li>Buy...
Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE P...
We started by listening
Commenting where we were mentioned Blogs Media Podcasts Answers Forums and Niche Social Networks Video
Contributing to the Conversation
Providing Education / Resources
A few cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/
Built online relationships offline
Connections
Results
Your Social Media Plan <ul><li>Setup Alerts  </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul>...
Questions ? <ul><li>Shashi Bellamkonda  [email_address] </li></ul><ul><li>Network Solutions Blog :  http:// blog.networkso...
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Shashi Bellamkonda_Social Media In Your Business

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Shashi Bellamkonda_Social Media In Your Business

  1. 1. Social Media In your Business Shashi Bellamkonda Social Media Swami Network Solutions. LLC
  2. 2. Social Media Opportunity – A Face in the Crowd Photo Credit: http://flickr.com/photos/vividbreeze/480057824/
  3. 3. Challenges - Who is responsible <ul><li>http://flickr.com/photos/jjgardner3/3202924768/ Jimmy Gardner http://www.eastcoastblogging.com </li></ul><ul><li>Everyone is responsible for social media </li></ul><ul><li>How do you share the ownership ? </li></ul><ul><li>Has the way your company is interacting with customers changed? </li></ul><ul><li>Who are your internal social media people ? </li></ul>
  4. 4. Opportunity : Who owns the conversation? <ul><li>http://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html </li></ul><ul><li>What if they say bad things about the company ? </li></ul><ul><li>Which networks should we participate? </li></ul><ul><li>Are our customers on social networks? </li></ul>
  5. 5. Execution : Who will bell the cat? <ul><li>Can they write ? </li></ul><ul><li>Who should approve ? </li></ul><ul><li>Can we trust them? </li></ul><ul><li>Where do they engage? </li></ul><ul><li>http://www.flickr.com/photos/moviemaverick/91088182/ </li></ul>
  6. 6. Measure, Measure and Measure <ul><li>Visitors </li></ul><ul><li>Commenters </li></ul><ul><li>Linkers </li></ul><ul><li>Buyers </li></ul><ul><li>Members </li></ul>
  7. 7. Network Solutions Swami’s - 3 Word Mantra Photo: courtesy: http://flickr.com/photos/metrojp/92038203/ LISTEN PARTICIPATE Photo Courtesy: http://flickr.com/photos/redcarpet/50339009/ CONTRIBUTE Photo Courtesy: http://flickr.com/photos/presta/129832836/
  8. 8. We started by listening
  9. 9. Commenting where we were mentioned Blogs Media Podcasts Answers Forums and Niche Social Networks Video
  10. 10. Contributing to the Conversation
  11. 11. Providing Education / Resources
  12. 12. A few cool things like widgets http://flickr.com/photos/geoliv/3038217361/in/set-72157609295681854/
  13. 13. Built online relationships offline
  14. 14. Connections
  15. 15. Results
  16. 16. Your Social Media Plan <ul><li>Setup Alerts </li></ul><ul><li>Join and setup profiles in 3 social networks </li></ul><ul><li>15-20 minutes a day tracing the alerts and responding </li></ul><ul><li>Choose 3 blogs on your field to read and comment </li></ul><ul><li>Converse, don’t sell </li></ul><ul><li>Answer questions and become an expert in your niche on LinkedIn </li></ul><ul><li>2 hours a week - Learn and write about the products you promote </li></ul><ul><li>Measure your efforts </li></ul><ul><ul><li>How many times were you mentioned </li></ul></ul><ul><ul><li>How many people read your posts </li></ul></ul><ul><ul><li>Inbounds links </li></ul></ul><ul><ul><li>Are your customers evangelizing </li></ul></ul><ul><li>Attend one local event a month </li></ul><ul><li>Ask for help if you need it </li></ul>
  17. 17. Questions ? <ul><li>Shashi Bellamkonda [email_address] </li></ul><ul><li>Network Solutions Blog : http:// blog.networksolutions.com </li></ul><ul><li>Web Community Network : http:// www.LinkTogether.com </li></ul><ul><li>Small Business Network : http:// www.MySolutionSpot.com </li></ul><ul><li>Personal Blogs: </li></ul><ul><ul><li>Technology & Social Media: http:// www.shashi.name </li></ul></ul><ul><ul><li>Digital Thoughts: http:// readythoughts.blogspot.com </li></ul></ul><ul><ul><li>Restaurant Reviews: http:// www.carryoncurry.com </li></ul></ul>

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