A talk by Senthil Anand (https://www.linkedin.com/in/senthilanands), Head - Account Management at KRDS India, on how to build effective content strategies that can go viral and translate into high growth

2. THE 4 MEN
WHO REDEFINED SOCIAL MEDIA
Who’s story you’ve probably never heard before
Jestin Thomas Simon Antoine

4. 70 COUNTRIES

5. MAXIMIZING
your Content
26th March 2016 | Google Business Group, Chennai

6. How to Build a Content Strategy!

7. The Prelude

8. Content marketing is a strategic marketing approach
focused on creating and distributing valuable, relevant,
and consistent content to attract and retain a clearly-
defined audience — and, ultimately, to drive profitable
customer action.

9. The Most Common Mistake
CONTENT MARKETING
Don't create content and put all the focus in Marketing it!

10. Content Strategy
On Social Media

11. Where? How?
When?
Framework

12. Marketing of
Attraction
Creative
Communication
Earned and
Owned media
Shareable
Content
Interactive
The Pull Marketing Era

13. IDENTITY CONVERSATION COMMUNITY
IDENTITY CONVERSATION COMMUNITY
For Individuals
For Brands

14. A Classic Case Study

15. > Lifecell did not have a Social Media Presence
> Business Strategy change  “One time Fee” to a “Yearly
Payment Scheme”
> The Concept of Stem Cell Banking was still very nascent
Context

16. • Promote business
• 1st time
parents
• 2nd time
parents
• Baby’s
protection
• Stem Cell
research
• Doubts
• Doctors
Advice
??
??

17. IDENTITYCONVERSATIONCOMMUNITY

18. > Make customers the Brand Ambassadors
> Create content that is relevant and engaging
> Push the concept of Stem Cells subtly
Strategy

22. Then… Now…

23. BIG Laundry

24. BIG Laundry

25. Moods

26. Thank You
Senthil.anand@krds.com
Senthil Anand
Head - Account Management
KRDS India