Why should brands adopt a content marketing strategy?

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Why should brands be investing in long term goals rather than short term wins.

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  • Traditional media is becoming less and less effective.
  • Instead they are doing their own research
  • And asking from recommendations from friends so by the time that they get to here…
  • Instead they are doing their own research
  • By the time they go to make their purchase they have already made a decision.
  • If you invest time in creating content you need to invest the same amount of time, if not more in outreach, seeding and promotion of that content.
  • So that finally you get to this stage
  • Why should brands adopt a content marketing strategy?

    1. 1. Why Should Brands Adopt a Content Marketing Strategy? @katekennett
    2. 2. A content marketing strategy grows organically
    3. 3. Customer are choosing to switch off from traditional media.
    4. 4. Only 6% click here (source: GroupM UK)
    5. 5. 94% Clicked on Natural Search (source: GroupM UK)
    6. 6. “Ninety-two percent of consumers around the world say they trust earned media, such as word-of- mouth or recommendations from friends and family, above all other forms of advertising” Nielsen
    7. 7. ContentStrategy 1.Focuses on attracting or retaining a targeted customer audience 2.Share compelling, useful, and/or entertaining information 3.Be consistently delivered. Joe Pulizzi CMI
    8. 8. So how can an agency help?
    9. 9. Agencies know that content doesn’t just go viral
    10. 10. You don’t want to be this guy
    11. 11. Define clear business objectives and agree on the KPIs

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