2013 plato tips & tricks - public

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Social media presentation, the next generation, for PLATO Leuven. Topics include: How to view ROI? 100 tools to make social media efficient and 500 tips and tricks for social media

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  • WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
  • How you could your or your company’s social profile look like?
  • 2013 plato tips & tricks - public

    1. 1. Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
    2. 2. Wat ik niet ga vertellen?
    3. 3. Beginner – Advanced – Expert Which one are you?
    4. 4. Time for a poll
    5. 5. Agenda for today
    6. 6. 2 Faces of social media
    7. 7. Social Media Objectives• Build brand awareness• Generate leads• Increase sales• Establish thought leadership• Build relationships with customers• Engage customers as brand evangelists• Get customer input for product and/or service improvement• Improve internal communication• Staff recruitment and retention• Improve departmental and/or company-wide collaboration
    8. 8. How Social Media actually plugs into a business Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy MarketingCorporate Communications Sales Customer Support Consumer Insights Thought Leadership Business MeasurementEvent Management Customer Retention Mobility Search/SEO Fund-Raising
    9. 9. Community Management Zero Moment Of Truth
    10. 10. Internal Collaboration & Communication
    11. 11. Online reputation management Sales
    12. 12. Customer Service
    13. 13. Customer Insight
    14. 14. Recruitment
    15. 15. Event Management – Business Dev
    16. 16. E-Learning
    17. 17. Crisis Communication
    18. 18. Marketing Campaign
    19. 19. Employer Branding & Recruitment
    20. 20. Social Media Platforms You!
    21. 21. 100 tools for efficient social media usages for business
    22. 22. Social media Aggregation Social mediaSocial media monitoringamplification Personal Twitter Branding Wall Social media dashboard
    23. 23. Social media Analytics TwitterSocial media StatisticsScheduling Twitter Twitter Mngt tools Toolsl Collaboration Tools
    24. 24. URL shorteners CustomerFacebook Service ToolsTools
    25. 25. 500 tips & Tricks
    26. 26. Connect with me!

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