WelcomeWho am I?20 years of marketing (product and general marketing)10 years of international salesMe and social networkingMarketing strategy no longer worksMove towards face to face networkingMove towards social media
How you could your or your company’s social profile look like?
2013 plato tips & tricks - public
Social Media activities • Awareness Building • Inventory Services • Policy Creation • Training • MonitoringMic Adam • Market research
Social Media Objectives• Build brand awareness• Generate leads• Increase sales• Establish thought leadership• Build relationships with customers• Engage customers as brand evangelists• Get customer input for product and/or service improvement• Improve internal communication• Staff recruitment and retention• Improve departmental and/or company-wide collaboration
How Social Media actually plugs into a business Customer Acquisition Online Reputation Management Community Management Advertising Crisis Management P.R. Lead Generation Business Development Recruiting Market Research Education Internal collaboration Advocacy MarketingCorporate Communications Sales Customer Support Consumer Insights Thought Leadership Business MeasurementEvent Management Customer Retention Mobility Search/SEO Fund-Raising