Marketing <br />SMALL BUSINESS AND ENTREPRENEURSHIP<br />
Marketing defined<br />	"Marketing is the process of planning and executing the conception, pricing, promotion, and distri...
Ask yourself questions<br />What is my business about<br />Who am I trying to reach<br />Is there a need/demand? Can I cre...
Research! Research! Research!<br />Who?<br />What?<br />When?<br />Where?<br />Why? <br />How?<br />
Skills<br />Persuade me<br />Creative? Artistic?<br />Qualities?<br />Risk taker<br />Smart risks<br />Be outrageous<br />...
Tools/Sources<br />How can I do this in the most cost effective way…<br />What resources do I have readily available<br />...
Guerilla marketing<br />unconventional system of promotions on a very low budget, by relying on time, energy and imaginati...
Foundation of guerrilla marketing<br />For the small business owner/entrepreneur<br />Time, Energy, and Imagination.<br />...
Internet sources<br />Your own website<br />Competitors website<br />Blogging<br />Creating lists<br />Email/mailing lists...
BLOGGING<br />weB-Log<br />Keeps communication channels open between you and your client/customer<br />You can find many B...
…<br />
Networking<br />Social Networking site<br />Myspace<br />Facebook<br />Also look for professional websites<br />Linked-In<...
Putting it all together<br />Know your product and target audience<br />Know how to reach them<br />Look for your resource...
Ideas?<br />How can we apply everything to…<br />Retail<br />Wholesale<br />Music/Entertainment?<br />
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Marketing 101

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I tutored grade school students (7th &amp; 8th graders) who were in an Entrepreneurship workshop and presented marketing basics to help with their community project business

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Marketing 101

  1. 1. Marketing <br />SMALL BUSINESS AND ENTREPRENEURSHIP<br />
  2. 2. Marketing defined<br /> "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives.“<br />Advertising<br />Sales<br />Promotion<br />Placement<br />
  3. 3.
  4. 4. Ask yourself questions<br />What is my business about<br />Who am I trying to reach<br />Is there a need/demand? Can I create the need/demand<br />
  5. 5. Research! Research! Research!<br />Who?<br />What?<br />When?<br />Where?<br />Why? <br />How?<br />
  6. 6. Skills<br />Persuade me<br />Creative? Artistic?<br />Qualities?<br />Risk taker<br />Smart risks<br />Be outrageous<br />The creativity is completely up to you<br />
  7. 7. Tools/Sources<br />How can I do this in the most cost effective way…<br />What resources do I have readily available<br />Media Channels? <br />World Wide Web, radio, TV, print<br />
  8. 8. Guerilla marketing<br />unconventional system of promotions on a very low budget, by relying on time, energy and imagination instead of big marketing budgets. <br />
  9. 9. Foundation of guerrilla marketing<br />For the small business owner/entrepreneur<br />Time, Energy, and Imagination.<br />New Relationships<br />Referrals<br />Competition vs. Cooperation<br />Use current technology as a tool to empower your business.<br />
  10. 10. Internet sources<br />Your own website<br />Competitors website<br />Blogging<br />Creating lists<br />Email/mailing lists<br />Learn Design programs<br />To make fliers, business cards, websites<br />
  11. 11. BLOGGING<br />weB-Log<br />Keeps communication channels open between you and your client/customer<br />You can find many Blogging site that you can register for FREE<br />
  12. 12. …<br />
  13. 13. Networking<br />Social Networking site<br />Myspace<br />Facebook<br />Also look for professional websites<br />Linked-In<br />Major form of WOM <br />Word-Of-Mouth marketing<br />Giving people something to talk about, specifically YOUR business<br />
  14. 14. Putting it all together<br />Know your product and target audience<br />Know how to reach them<br />Look for your resources<br />Guerilla/Grassroot marketing <br />Network, network, network<br />Look for the next big thing<br />Take risks<br />Be creative<br />SOLD!<br />
  15. 15. Ideas?<br />How can we apply everything to…<br />Retail<br />Wholesale<br />Music/Entertainment?<br />

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