2. How small businesses affect our
economy
● Employ 57 percent of American workers
● Payout 44 percent of US payroll checks
● Supply niche markets
● Create new and innovative ideas
3. How small businesses succeed
on social media
● Find and use the correct platform
● Track your mentions
● Cross-promote
● Keep a “content stash”
4. How size affects a business’s
social media usage
● Larger businesses tend to be more general
● Smaller businesses tend to focus on their customer base
● Larger businesses promote their content and products
● Smaller businesses tend to promote their people and
personality
5. Future Research
● How do different companies change their social media
usage in times of crisis?
● How does the size of the business’s marketing team
affect its content?
