Sports Administration Seminar Lecture Notes, 8.31.16

1. Xavier University
Sports Administration Seminar
Lecture Notes
August 31, 2016
Jackie Reau

2. Class Discussion

3. Syllabus Review
• Current Event Discussion
• Personal Development Plan Outline

4. Current Event Discussion
Assigned topics on syllabus with dates
*Command of the topic with three sources to make
your case in a presentation format (Power Point,
video, photos welcome)
*Provide three provocative discussion points for
class engagement

5. Sports Marketing Challenge
In-class exercise: October 19
A series of challenges will be given in class to be
discussed and solved in pairs for class presentation

6. Sports Fan Experience Audit
Exercise : October 26
*No class on October 26 to attend a live sporting
event to conduct the audit
A template will be provided.

7. Personal & Professional
Development Plan
Review outline

8. Business Planning Outline
Objective: tied to a business objective, sell xx tickets
Target Audiences: who will buy
Key Messages: what do they need to hear to buy
Initiatives: how will you communicate, motivate targets
to buy
Timeline of Activity & Responsible Party: week by
week and who will do it
Budget: revenue/expenses
Measurement: how will we measure success

9. Business Plan for Cincinnati Bengals
Kids Club
Objective: tied to a business objective, sell xx tickets
Target Audiences: who will buy
Key Messages: what do they need to hear to buy
Initiatives: how will you communicate, motivate targets
to buy
Timeline of Activity & Responsible Party: week by
week and who will do it
Budget: revenue/expenses
Measurement: how will we measure success

11. Sports Industry Essay, Due Sept. 7
Typed 500 word essay (with opinion) on youth sports in
the United States with three sources
Economic impact for cities, facilities, equipment
Physical fitness
Social skills
Life preparedness
Time management