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Sports Administration Seminar Lecture Notes, 8.31.16

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Sports Administration Seminar Lecture Notes, 8.31.16

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Sports Administration Seminar Lecture Notes, 8.31.16

  1. 1. Xavier University Sports Administration Seminar Lecture Notes August 31, 2016 Jackie Reau
  2. 2. Class Discussion
  3. 3. Syllabus Review • Current Event Discussion • Personal Development Plan Outline
  4. 4. Current Event Discussion Assigned topics on syllabus with dates *Command of the topic with three sources to make your case in a presentation format (Power Point, video, photos welcome) *Provide three provocative discussion points for class engagement
  5. 5. Sports Marketing Challenge In-class exercise: October 19 A series of challenges will be given in class to be discussed and solved in pairs for class presentation
  6. 6. Sports Fan Experience Audit Exercise : October 26 *No class on October 26 to attend a live sporting event to conduct the audit A template will be provided.
  7. 7. Personal & Professional Development Plan Review outline
  8. 8. Business Planning Outline Objective: tied to a business objective, sell xx tickets Target Audiences: who will buy Key Messages: what do they need to hear to buy Initiatives: how will you communicate, motivate targets to buy Timeline of Activity & Responsible Party: week by week and who will do it Budget: revenue/expenses Measurement: how will we measure success
  9. 9. Business Plan for Cincinnati Bengals Kids Club Objective: tied to a business objective, sell xx tickets Target Audiences: who will buy Key Messages: what do they need to hear to buy Initiatives: how will you communicate, motivate targets to buy Timeline of Activity & Responsible Party: week by week and who will do it Budget: revenue/expenses Measurement: how will we measure success
  10. 10. Sports Industry Essay, Due Sept. 7 Typed 500 word essay (with opinion) on youth sports in the United States with three sources Economic impact for cities, facilities, equipment Physical fitness Social skills Life preparedness Time management

Sports Administration Seminar Lecture Notes, 8.31.16

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