Topic 10 Seminar 2

1. Principles of Business: Stage 2 Marketing
Seminar:
Answering a research brief
Topic Number:6

2. Overview
In this seminar you have the opportunity to respond to a real
insight brief that was developed by a client. You will be given the
opportunity to ask questions to your client on the brief to clarify
any points. Thereafter, you will be given time during the seminar
for investigation and to develop answers to each section.
You will be expected to come up with a coherent plan including
key research output hypothesis and how you will go about
conducting the research.
Your final task will be to present a fully comprehensive answered
brief to your client for further consideration and sign-off. They will
be given the opportunity to ask questions and decide whether
they would like to give you the piece of work.

3. 3
Learning outcomes of this seminar
• Be able to respond to a research brief
• Develop a strategic understanding of the key
research issues of a client and develop a plan to
overcome them
• Be able to recommend key research methods
that will answer a specific brief
• Develop a key research hypothesis that will help
to communicate potential outcomes of the
research to a client

4. Agenda for this seminar
Opportunity to clarify any issues with the brief
Investigate the key aspects of the brief
Provide recommendations on how the brief will be answered using
appropriate research methods
Get feedback from client on whether they will give you the job

5. Clarify any aspect of the
brief with your client

6. Discuss

7. Investigate the key
aspects of the brief

8. Discuss

9. Provide
recommendations on
how the brief will be
answered using
appropriate research
methods

10. Discuss

11. Get feedback from
client on whether they
will give you the job

12. Discuss

13. End of Seminar
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