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Assignment 1: Basic Search Assignment


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This assignment was created by Meltwater to teach student basic search functions, how to develop dashboards, and how to export analytics in the Meltwater platform. We suggest using this assignment after students have gone through the Meltwater training.

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Assignment 1: Basic Search Assignment

  1. 1. Brand Monitoring and Analysis Intro to Meltwater
  2. 2. 2 You are a Social Media Specialist 1. Select a business or organization to research 2. Conduct social media monitoring search using Meltwater. 3. Create a presentation and write a paper outlining your research strategy and marketing tactics. Project Overview
  3. 3. Selecting Your Client
  4. 4. 4 Client Selection Process • Brainstorm list of companies that are similar (fitness, fashion, etc.) • Select companies with good social media coverage • Build searches on each company in Meltwater • Build a benchmark dashboard comparing 3 similar companies
  5. 5. 5 • The video link below conducts a social search on Barry’s Bootcamps in San Francisco for May 2017, and displays how to create a monitoring dashboard. • Watch it live! • The second link shows how to create a benchmark dashboard comparing Barry’s Bootcamp to 24 Hour Fitness and Crunch Fitness • Watch it live! Client Selection Process: How it’s done
  6. 6. Meltwater Search How-To
  7. 7. 7 Create Relevant and Detailed Searches • Brainstorm key words in your clients industry. • Ex: for Barry’s Bootcamp: price, location, class size • Plug in keywords to the three different search boxes to find the best results • The example below shows how to search for Barry’s Bootcamp posts that mention SF and also mention either price, class size, location, or instructor. Excluding the mention of yoga.
  8. 8. 8 How to Export Graphs from the Dashboard • The link below shows how to export a media exposure widget from a monitoring dashboard • The widget can be exported as a PDF or JNG image and emailed to you as raw data or Excel analytics • Watch it Live Here!
  9. 9. Deliverables
  10. 10. 10 Create a PowerPoint • History • Social Media Outlets Used • Total Followers for Each Outlet Overview of Company Snap Shot of Social Media Analytics Social Media Marketing Plan Tactics for Implementing Plan • Graphs from Meltwater displaying current social media trends • Content stream screen shots • Outline of 3 goals for improving social media accounts • Timeline • Plan of Action • Who’s Responsible for Implementation?
  11. 11. 11 Example: Snapshot • Barry’s Bootcamps social media exposure averaged around 20 hits per day peaking at 83 hits on April 12th • During the three month span there was a total of 1,103 social media hits
  12. 12. 12 Paper Requirements: Due Date XXX • Outline the social media plan you developed • Describe your experience using Meltwater. • What did you learn from the tool? • What industries could use Meltwater? • What part of the tool did you use the most? • What new insights do you have about the capability of social media analytics?