Event Management, Lecture 2

1. Xavier University
Event Management
Lecture Notes
January 23, 2019
Jackie Reau

2. email addresses

3. Event Feasibility Study
– Introduction
– Event Concept & Overview
– Research to Support Event Concept
– Programming & Hospitality for Event
– Market Analysis of Sport
– Competitive Analysis of Sporting Event
– Demographics of Fan Base
– Potential Local Partners
– Financial Projections (Revenue and Expenses)
– Conclusion

4. Event Feasibility Study
–Objective
–Target Audiences
–Motivation to Attend Event/Relevance
–Event Overview (what, how much)
–Hospitality/Entertainment
–Marketing
–Logistics
–Measurement

5. Winter Classic at Notre Dame
Blackhawks vs. Bruins
–Objective
–Target Audiences
–Motivation to Attend Event/Relevance
–Event Overview (what, how much)
–Hospitality/Entertainment
–Marketing
–Logistics
–Measurement

6. ND Stadium Sources
ND Stadium Ran Out of Food and Beer
https://www.cbssports.com/nhl/news/2019-nhl-winter-
classic-notre-dame-stadium-apparently-ran-out-of-food-and-
beer-midway-through-blackhawks-bruins/
$400 million Campus Crossroads Project
https://www.southbendtribune.com/news/business/banners
-business-and-a-big-party-winter-classic-brings-
nhl/article_0ef0ff2f-7cbb-5e4e-a588-876b6751bc65.html

7. Blackhawks vs. Bruins
–Review Match Schedule and
Determine Event Overview
–Discuss Budgetary Needs
–Discuss Marketing Opportunities

8. Next Week
–Guest Speaker: Lori Salzarulo,
Event Director of Taste of
Cincinnati & Oktoberfest Zinzinnati
–Questions for Lori