How do you know what to prototype? What details are important to get right? What level of interactivity is necessary to get valid feedback?
Prototypes are very effective tools for playing out ideas, testing concepts and getting feedback. But they are often left out of the design and development cycles due to their disposable nature. It can be tough to justify the effort to make something for the purpose of experiment. Finding the right prototype medium and minimum level of detail required is essential. Without it, how will you get the stakeholder buy-in and funding?
Learn how to match your prototype fidelity to the information you need to gather. Understand the range of prototype techniques and match them to your situation. Get maximum value and minimize your project risk.
5. What can I do with a
prototype?
Explore Ideas
Collaborate
Test an Idea
Optimize a solution
Proof of Concept
Communicate
@practicallyUX | #prototypecamp
6. What’s my context?
In Person
Distributed team
Remote Testing
Unmoderated
Web Conference
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7. When will it be used?
Early concept
Mid Project
Final Validation
When resources are
available
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8. Tools & Team
Mad skillz yo
Software License
Multiple Contributors
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9. Scenarios
How much do you
really need to reveal?
Can you fake it?
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11. Prototypes translate the abstract world of words and
ideas into concrete form.
What is your riskiest assumption, hypothesis or
unknown?
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I worked on a project for 18 months for a company called Manpower. We designed immersive experiences to help turn personal career management into an openly social activity. In research and design, the company spent $11 million dollars. After 1 year, we had 500 users. After 2 years, it was shut down. Most of them internal. We created reams of wireframes. We created no prototypes.
Prototypes get ideas out of our heads and into something concrete, something we can explore and collectively ponder. So many ideas seem brilliant in our heads, but when we start creating them, we find a better direction.
There are a lot of different techniques and tools out there. Earlier today Jason talked about avoiding climbing the fidelity cliff. I am going to share with you how to figure out the right tool and fidelity for you.
This is the framework that I use to recommend a prototyping strategy. Much like balancing user, business and tech needs in an experience design, the prototype strategy needs to balance these.
Fred Beecher mentioned prototypes as a design tool and I’d like to emphasize that. We often just think of it as testing stimuli.