The job of design includes collaborating with decision makers to accomplish business goals. Successful designers create shared understanding of complex ideas, in addition to doing high quality design work. Unfortunately, explaining the design rationale yields low levels of success. More effective communication strategies use a broader spectrum of tactics to start collaboration, get buy-in, and share knowledge. Gail will explain how to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more successful by learning to use work presentations as an opportunity to connect and make progress.

1. Presenting Design Work
to Decision Makers
Gail Swanson @practicallyUX

3. https://medium.com/@uxmuch

4. Is it good?Is it right for us?

5. Rebel
l
Organizer
V
Helper
U
Advocate
.
Four Roles of Social Activism
- Bill Moyer
http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/

6. Rebell
Create a commotion
Reject current state
Force a crisis
http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/

7. Advocate.
Socialize ideas
Build coalition
Frame demands
Reconnaissance
Negotiation
http://wagingnonviolence.org/feature/bill-moyer-four-roles-of-social-change/

8. We can get A to do B if they
believe ___________.

9. They don’t know what
you know.
You don’t know what
they know.

10. Who are you talking to?

11. Mindset Map
Point of View
Priorities
Definition of Success
External Forces

12. source: http://blog.ngstudentexpeditions.com/wp-content/uploads/2016/02/Peru-llamas.jpg

13. What do you need to
accomplish?

14. Collaboration > Exposition
Activity(s)

15. Set expectations
for the mode of participation

16. Casting
Lead Presenter
Supporter
Notetaker
The Authority
Planner

17. A narrative endows information
with meaning.

18. Information & Narrative
Your point of view
The ONE THING

19. What part of the story is this
person waiting to hear?

20. Conversation Container
Attention target
Timeline
Current milestone
Follow on expectations

21. Things will go wrong.

22. Anticipate bad
behavior.

23. Tactical Language
Build common ground
Strip phrases

24. Paraphrase for
understanding
“Let me be sure I heard what you just said.”
“What I’m hearing you say is…”
“Can we take a moment to make sure I’ve got this?

25. Deescalation
“I appreciate that, but can we address this at the moment?”
“I understand that you feel ______. However, I need your help on this.”
“Is there anything I can say or do, that will get you to …”

26. Missed Target
“That’s great that we know this direction isn’t on the mark.
Let’s take the rest of the time to get a better understanding so
that we can shift in the right direction.”

27. Be Heard
“Please let me make sure I’ve covered everything so that you can
make the best decision.”
“I understand that this may seem silly, but my team worked hard on
this so can you do me the favor of letting me go over it with you?”
“I want to make sure we make the best use of your time. What do you
need to get out of this time?”

28. Be open to a shift in
perspective.

29. How can you make them
the hero?

30. • Switch to an advocate role
• Map the decision maker’s mindset
• Design the meeting
• Build a narrative
• Prepare for when things go wrong
Presenting Design Work to
Decision Makers
Gail Swanson @practicallyUX