SlideShare a Scribd company logo
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
10lbs of
Features in a
5lb App
TIPS ON CREATING SIMPLE YET ROBUST
EXPERIENCES FOR MOBILE DEVICES
BY GAIL SWANSON
©Gail Swanson @practicallyux
How do you get
IT ALL
in
THERE?
Jim Vtoons https://www.blogger.com/profile/08669404778501007889
©Gail Swanson @practicallyux
COMPONENTS OF
EXPERIENCE
brand context interaction
©Gail Swanson @practicallyux
It starts with
DESIGN
STRATEGY …now more fun
and effective!
©Gail Swanson @practicallyux
COMPLEXITY EFFORT PERCEPTION
reduce minimize craft
TECHNIQUES
©Gail Swanson @practicallyux
1
reduce
COMPLEXITY
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
ruthless prioritization
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
What do they need?
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
mental model
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
feedback loops
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
2
reduce
EFFORT
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
flow
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
disclosure
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
layering
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
structured choice
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
3
craft
PERCEPTION
©Gail Swanson @practicallyux
GESTALT
principles
Max Wertheimer, Wolfgang Kohler, Kurt Koffka,
Kurt Lewin
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
closure continuation
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
common fate
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
proximity & similarity
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce interface noise
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
aesthetics
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux©Gail Swanson @practicallyux
reduce
COMPLEXITY
minimize
EFFORT
craft
PERCEPTION
©Gail Swanson @practicallyux
©Gail Swanson @practicallyux
thank you
Gail Swanson
Associate Director, UX
MANIFEST DIGITAL
@practicallyUX www.practicallyUX.com

More Related Content

More from Gail Swanson

Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017
Gail Swanson
 
Presenting to Decision Makers
Presenting to Decision MakersPresenting to Decision Makers
Presenting to Decision Makers
Gail Swanson
 
Learning to share with Powerful Work Presentations
Learning to share with Powerful Work PresentationsLearning to share with Powerful Work Presentations
Learning to share with Powerful Work Presentations
Gail Swanson
 
Designer in the Machine
Designer in the MachineDesigner in the Machine
Designer in the Machine
Gail Swanson
 
Balanced Partnership
Balanced PartnershipBalanced Partnership
Balanced Partnership
Gail Swanson
 
Demystifying success ia_summit2015
Demystifying success ia_summit2015Demystifying success ia_summit2015
Demystifying success ia_summit2015
Gail Swanson
 
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case StudyParenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Gail Swanson
 
The Right Type of Prototype
The Right Type of PrototypeThe Right Type of Prototype
The Right Type of Prototype
Gail Swanson
 
Make your own adventure
Make your own adventureMake your own adventure
Make your own adventure
Gail Swanson
 

More from Gail Swanson (9)

Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017Presenting to Decision Makers—UX Camp 2017
Presenting to Decision Makers—UX Camp 2017
 
Presenting to Decision Makers
Presenting to Decision MakersPresenting to Decision Makers
Presenting to Decision Makers
 
Learning to share with Powerful Work Presentations
Learning to share with Powerful Work PresentationsLearning to share with Powerful Work Presentations
Learning to share with Powerful Work Presentations
 
Designer in the Machine
Designer in the MachineDesigner in the Machine
Designer in the Machine
 
Balanced Partnership
Balanced PartnershipBalanced Partnership
Balanced Partnership
 
Demystifying success ia_summit2015
Demystifying success ia_summit2015Demystifying success ia_summit2015
Demystifying success ia_summit2015
 
Parenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case StudyParenting is Experience Design: The Ultimate Omnichannel Case Study
Parenting is Experience Design: The Ultimate Omnichannel Case Study
 
The Right Type of Prototype
The Right Type of PrototypeThe Right Type of Prototype
The Right Type of Prototype
 
Make your own adventure
Make your own adventureMake your own adventure
Make your own adventure
 

Recently uploaded

Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
sheetal singh$A17
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
revolutionary575
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
bookneha89
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
vsingram
 
Artificial Intelligence (AI) is revolutionizing the field of architecture
Artificial Intelligence (AI) is revolutionizing the field of architectureArtificial Intelligence (AI) is revolutionizing the field of architecture
Artificial Intelligence (AI) is revolutionizing the field of architecture
Mostafa Abd Elrahman
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
MojtabaMeghdari
 
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
77sayre
 
SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
Peclers Paris
 
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdfHongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
Hong Hao Furniture Ltd.
 
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
kimmi singla$A17
 
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdfNeom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Mostafa Abd Elrahman
 
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
sharonblush
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
sexytaniya455
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
khloe sexy girl
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
monikaservice00
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
sonalibook860
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
Hemant Nagwekar
 
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
ailynolive
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
hicham benkhelifa
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
bookkdreambebe
 

Recently uploaded (20)

Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
Busty Girls Call Noida 🎈🔥9873940964 🔥💋🎈 Provide Best And Top Girl Service And...
 
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
High Profile Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Gir...
 
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in CityIndore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
Indore Girls Call 000XX00000 Provide Best And Top Girl Service And No1 in City
 
Art by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising CampaignsArt by Sally Booth Advertising Campaigns
Art by Sally Booth Advertising Campaigns
 
Artificial Intelligence (AI) is revolutionizing the field of architecture
Artificial Intelligence (AI) is revolutionizing the field of architectureArtificial Intelligence (AI) is revolutionizing the field of architecture
Artificial Intelligence (AI) is revolutionizing the field of architecture
 
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
20221013093917796jhhhjjjhbvhfgfgfgfg58.pdf
 
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
Girls Call Jogeshwari 9910780858 Provide Best And Top Girl Service And No1 in...
 
SS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers ParisSS26 Men's Fashion Trend Book Peclers Paris
SS26 Men's Fashion Trend Book Peclers Paris
 
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdfHongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
HongHao Furniture Catalogue EN 202407 - Store Fit-out.pdf
 
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
Russian Girls Call Delhi 🛵🚡9711199171 💃 Choose Best And Top Girl Service And ...
 
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdfNeom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
Neom-The-Futuristic-City-Shaping-Saudi-Arabias-Tomorrow.pdf
 
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
High End Girls Call Navi Mumbai 9930245274 Provide Best And Top Girl Service ...
 
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in CityGirls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
Girls Call Pune 000XX00000 Provide Best And Top Girl Service And No1 in City
 
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
BBW Girls Call Mumbai 9967584737 Provide Best And Top Girl Service And No1 in...
 
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
Chinese Girls Call Indore 000XX00000 Provide Best And Top Girl Service And No...
 
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
Girls call Service Indore 000XX00000 Provide Best And Top Girl Service And No...
 
Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024Product And Design Portfolio - Hemant Nagwekar 2024
Product And Design Portfolio - Hemant Nagwekar 2024
 
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
Private Girls Call Mumbai 🎈🔥9930687706 🔥💋🎈 Provide Best And Top Girl Service ...
 
New PPT Template for operations on field.pptx
New PPT Template for operations on field.pptxNew PPT Template for operations on field.pptx
New PPT Template for operations on field.pptx
 
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model SafeGirls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
Girls Call Indore ❤ 9800★00002 ❤ VIP Neha Singla Top Model Safe
 

10lbs of Features in a 5lb App: Tips On Creating Simple Yet Robust Experiences For Mobile Devices