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Presenting to Decision Makers

The job of design includes working with decision makers, collaborating to accomplish business goals. Building a shared understanding of abstract concepts, and complex decisions is as important to a designer’s success as the quality of their work. Relying on rationale and persuasive powers to get support for that work leads to unpredictable and frequently unproductive outcomes. Effective strategies use a broader spectrum of tactics to start collaboration, get buy-in and share knowledge.

Reliable presentation strategies have emerged from years of observation and experimentation in a wide array of situations. Learn to create a presentation strategy, identify purposeful details, and handle difficult moments. Be more successful by using work presentations as an opportunity to connect and make progress.

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Presenting to Decision Makers

  1. 1. Presenting to Decision Makers Gail Swanson @practicallyUX
  2. 2. -George Orwell “Some ideas are so stupid that only intellectuals believe them.”
  3. 3. Design is change.
  4. 4. Human centered change
  5. 5. Your Role
  6. 6. Your Role Rebel l
  7. 7. Your Role Rebel l Organizer V
  8. 8. Your Role Rebel l Organizer V Helper U
  9. 9. Your Role Rebel l Organizer V Helper U Advocate .
  10. 10. Your Role Rebel l Organizer V Helper U Advocate . Four Roles of Social Activism - Bill Moyer
  11. 11. Is it good?
  12. 12. Is it right for us?
  13. 13. Who are you talking to?
  14. 14. Who are you talking to? Point of View
  15. 15. Who are you talking to? Point of View Pressures
  16. 16. Who are you talking to? Point of View Pressures Rewards
  17. 17. Who are you talking to? Point of View Pressures Rewards Priorties
  18. 18. They don’t know what you know.
  19. 19. They don’t know what you know. You don’t know what they know.
  20. 20. We can get A to do B if they believe ___________.
  21. 21. A narrative endows information with meaning.
  22. 22. Talk about risk.
  23. 23. yes, and...
  24. 24. The work to create the design is as valuable as the design itself.
  25. 25. Things will go wrong.
  26. 26. Tactical Language
  27. 27. Tactical Language Build common ground
  28. 28. Tactical Language Build common ground Strip phrases
  29. 29. Tactical Language Build common ground Strip phrases Paraphrase
  30. 30. “Just tell us the best practices and we’ll do the rest.”
  31. 31. Appreciate progress
  32. 32. The experience of you
  33. 33. Gail Swanson @practicallyUX Thank you.

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