Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and other digital mediums.

1. Welcome
Thanks for being a part for our presentation
Digital marketing

2. KEYPOINTS
What is Digital Marketing
Benefits of Digital Marketing
What does Digital Marketing consist of
SEO
Digital Marketing measurement
Disadvantage of Digital Marketing

3. Definition
Digital marketing is an umbrella term for the
marketing of products or services using
digital technologies, mainly on the internet,
but also including mobile phones, display
advertising, and other digital medium.

4. Benefits of Digital Marketing
Digital Marketing
Flexibility
Instant Feedback
Economical
Impactful
Time & Effort Saving
Real time analysis

5. Digital Marketing Consist of :
Digital
marketing
Brands
Social
Media
Email
Marketing
Web
Design
App
Development
SEO

6. What is SEO ?
Wherever you enter a query in a search engine and hit
‘enter’ you get a list of web results that contain that
query term. Users normally tend to visit website that
are at the top of this list as they perceive those to be
more relevant to the query. If you have ever wondered
why some of these website rank better than the
others then you must know that it is because of a
powerful web marketing technique called search
engine.

7. What is Digital Marketing Measurement ?
Digital Marketing Metrics and
KPIs are values used by
marketing teams to measure
and track the performance of
their marketing campaigns.
Digital marketing teams use
a number of tools to promote
their services and products,
and tracking the results can
often be time consuming and
difficult.

8. Disadvantage of Digital Marketing
Time Consumption
Advanced strategy piracy
High Competition
Security Issue
Complaints and Feedback
Interest on Internet
Anti Brand Activities