SAChamberSM presentation

426 views

Published on

A Business Resource Seminar on social media for the Greater San Antonio Chamber of Commerce. Presentation by Sean Wood of KGBTexas .communications.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
426
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • SAChamberSM presentation

    1. 1. How to Integrate Social Media
    2. 2. Agenda
    3. 3. AgendaSocial
media
overviewWhy
it
ma2ersSocial
media
for
marke6ngSocial
media
measurementProtec6ng
yourself
    4. 4. Is Social Media a Fad?
    5. 5. What Social Media Is
    6. 6. What Social Media IsAbout
the
userEngagementA
locatorA
channel
for
change
    7. 7. What Social Media Isn’t
    8. 8. What Social Media Isn’tA
silver
bullet

Free
A
fad
Complex
Much
different
from
how
you
communicate
now
    9. 9. Some of the Major Platforms
    10. 10. Some of the Major Platforms
    11. 11. Blogs by the Numbers
    12. 12. Blogs by the Numbers 126
million
(BlogPulse) 
72%
of
self‐employed
bloggersblog
to
a2ract
business 
Self‐expression
is
the
biggestmo6vator
for
blogging
at
71% 
63%
surveyed
said
bloggingincreased
engagement
    13. 13. Facebook by the Numbers More
than
750
million
ac6ve
users 
Ac6ve
user
is
connected
to
80community
pages,
groups,
events 
People
spend
700
billionminutes
a
month
on
Facebook 
Average
user
has
130
friends 
Average
user
creates
90
pieces
of
content
monthly
    14. 14. Twitter by the Numbers 200
million
Tweets
daily
1
million
registered
Twi2er
apps
460,000
new
accounts/day
182
percent
increase
in
number
ofmobile
users
in
the
past
year
    15. 15. LinkedIn by the Numbers More
than
120
million
members
Nearly
2
billion
people
searches
in2010
A
new
member
joins
everysecond
Users
look
for
expert
advice
Useful
for
crea6ng
and
collabora6ng
    16. 16. YouTube by the NumbersPeople
watch
2
billion
videos
dailyHundreds
of
thousands
ofvideos
uploaded
each
day35
hours
of
video
uploadedevery
minuteAverage
user
age
range
is
18‐55Second‐largest
search
engine
    17. 17. Foursquare by the NumbersMore
than
10
million
users
globallyMore
than
3
million
daily
check‐insMore
than
500,000
businessesusing
the
Merchant
PlaZormIt
is
a
mobile
applica6onGowalla,
Facebook
Places
are
compe6tors
    18. 18. Why Social Media Matters
    19. 19. Paid Space
    20. 20. Owned Space
    21. 21. Owned Space
    22. 22. Owned Space
    23. 23. Owned Space
    24. 24. Earned Space
    25. 25. Earned Space
    26. 26. Earned Space
    27. 27. Earned Space
    28. 28. Why Social Media Matters
    29. 29. The Value of Linking
    30. 30. Social Media ROI
    31. 31. Social Media ROI
    32. 32. Social Media ROI
    33. 33. Social Media ROI
    34. 34. Social Media ROI
    35. 35. Social Media ROI for You Define
clear
goals
(men6ons,
sales
leads,
engagement,
followers,
fans)

Social
media
product
suites
Make
the
data
usable
Metric
tools
Sen6ment
analysis
    36. 36. Protecting Yourself
    37. 37. Social Media Challenges
    38. 38. Social Media Challenges Cell
phone
Paparazzi
YouTube
filmmakers
Blogger
reviews
Digital
informa6on
is
forever
Web
publishing
is
instant
    39. 39. Social Media Solutions
    40. 40. Social Media Solutions Claim
your
social
space
Occupy
that
space
Designate
roles
Create
a
policy
Enforce
that
policy
Nurture
that
space
    41. 41. Managing / Posting
    42. 42. Managing / PostingPosts
align
with
the
company’scurrent
communica6ons
plaZorm(s)

Communica6on
via
social
mediashould
be
consistent
All
posts
should
follow
social
media
policyFollow
channel‐specific
guidelines
for
pos6ng
    43. 43. Getting Started
    44. 44. Getting StartedGet
comfortable
with
the
plaZormsExperiment
with
the
toolsDevelop
a
social
media
policyEstablish
a
social
media
teamSet
roles
&
goalsExecute
and
maintain
your
strategy
    45. 45. Questions for Now?
    46. 46. Questions for Now?
    47. 47. The Next Big Thing?
    48. 48. The Next Big Thing?
    49. 49. Amazing Growth
    50. 50. Amazing Growth
    51. 51. The King of Search
    52. 52. The King of Search
    53. 53. Not So with Social
    54. 54. Not So with Social
    55. 55. Not So with Social
    56. 56. Not So with Social
    57. 57. Not So with Social
    58. 58. Why Google+ is Different
    59. 59. Why Google+ is DifferentEdit your updatesCircles are user-friendlyHangoutsIt’s a clean slate
    60. 60. Why Google+ is DifferentEdit your updatesCircles are user-friendlyHangoutsIt’s a clean slate
    61. 61. Problems with Google+
    62. 62. Problems with Google+Not a habit“Another” social network?Previous social media failsNo business accounts
    63. 63. Why Google+ Matters
    64. 64. Why Google+ Matters+1 beats “like” in searchBusinesses will HAVE to be hereStrong bond between search and socialDirect tie to Google AnalyticsA reason to use Google ChromeEasy mobile sharing
    65. 65. More Questions?
    66. 66. More Questions?

    ×