2. OUR APPROACH
XPND Medical’s approach focus on understand each client's DNA to offer a tailored approach that
will accelerate the company’s expansion, growth and success in emerging markets.
Understand your
objectives
Define positioning
Analyze & assess targeted
markets
Develop tailored strategy
Support and/or Execute
Strategy
Monitor
performance
& Adjust if required
3. OUR STRENGTH
XPND Medical’s strength is assisting innovative companies to go from an overall strategy to a local
approach by leveraging our different local commercialization offices and our highly skilled team.
From Global
To Local Approach
Fit the economic reality of the target
country
Take into account cultural codes in the
sales and promotion processes
Make difference between emerging
and mature market
Scientific knowledge of the
products
Scientific mastery of
pathophysiological areas
Analysis of brakes motivations
practices of all targets
4. OUR SERVICES
Regulatory &
Medical Affairs
Market Access &
Pricing
Sales &
Marketing
Export
& Distribution
XPND Medical is helping innovative companies expand, grow and succeed in new markets!
Go-To
Market Strategy
5. GO-TO MARKET STRATEGY
The healthcare industry is constantly changing and new innovations are entering the market every
week. Therefore, a distinctive and tailored go-to market strategy will ensure your success.
Define Tailored
Strategy
Design Go-To Market
Strategy
Execute, Monitor
& Refine
Strategy
Generate Value
and Growth
6. REGULATORY & MEDICAL AFFAIRS
Having a comprehensive
knowledge of the targeted
country’s regulatory system
and medical affairs
requirements is key to your
success.
XPND Medical will help you
with marketing applications,
authorizations and ensure
compliance with regulatory
requirements.
Regulatory Intelligence & Submission
Scientific Knowledge & Communications
Medical Education
Advertising and Promotion
Packaging Requirements
7. Target Sector: Private and/or Public
Build Pharmacoeconomic Studies &
Budget Impact Analysis (BIA)
Obtain Formulary Listings &
Maximize Coverage
Optimize pricing
MARKET ACCESS & PRICING
Market Access & Pricing is a key
strategic imperative to maximize
your growth and your success in
any given country.
XPND Medical has experience in
Health Technology Assessment
(HTA) as well as non-HTA
countries to support you in your
effort to unlock market access
and maximize your profitability
via optimal pricing strategy.
8. Market assessment & segmentation
Competitive analysis
SALES & MARKETING
Marketing strategy (positioning & targeting)
Tactical plan development
Sales training
Sales performance monitoring
XPND Medical sales and marketing group is composed of talented people with extensive experience
in the healthcare industry (innovative pharmaceutical, generics, medical devices). We propose a
tailored marketing strategy adapted to your products and to the market you are targeting.
9. EXPORT & DISTRIBUTION
Handles product from the
manufacturer production site to the
distributor.
Track goods and report throughout the
export process including QA of the
product before and after the shipment.
Support with required paper works in
targeted countries (Export Declaration,
Certificates, Permits, Classification and
more).
Provide efficient distribution
network in Africa, Latin
America and Europe.
Ensure the distribution and
commercialization strategy is aligned with
the sales and marketing strategy.
Train sales team, monitor and
control sales, stock level and
team performance.
Provide tailored after
sale services based on
specific client needs.
Another key success factor when expanding in new market is ensuring a solid logistics and distribution
strategy. Our team can also propose the right strategy that will ensure competitive cost structures and
therefore, better profit margins.
10. XPND Medical SA
Chemin De Chamblande 9
Pully CH-1009
Switzerland
info@xpndmedical.com
www.xpndmedical.com
Horizon Consulting
78 allée John Napier
34000 Montpellier
France
