XPND Medical SA - Consulting Services
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XPND Medical offers consulting services to healthcare companies that wishes to be ahead of the competition and expand their business in other markets.
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The responsabilities of a marketing director
The marketing director is responsible for:
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2) Preparing new product marketing plans and ensuring marketing systems support the sales team.
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The document outlines the marketing planning process. It discusses that marketing planning involves analyzing the business environment and capabilities, deciding on marketing actions, and implementing decisions. The planning process includes understanding the business situation, researching target customers, positioning the brand, defining offerings, identifying techniques, tools and infrastructure needs, and documenting schedules. Benefits of planning are that it encourages revisiting assumptions, reduces risk, provides accountability, allows for proactivity over reactivity, and can provide a competitive advantage.
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1. The document outlines Frost & Sullivan's approach to new product launches, which involves 3 steps: capability assessment, market assessment, and developing a marketing strategy and operations plan.
2. Case studies are presented showing how Frost & Sullivan helped clients in the medical technology sector define value propositions and validate business cases for new product launches.
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This document summarizes the strategic planning and category management services offered by a consulting firm. It provides overviews of the firm's methodology for various services including strategic planning, category development, sales management, product launches, and market research. It also describes software tools and training/implementation services provided. The goal is to help clients optimize performance, increase sales and profits through strategic category management.
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Unit 2 discusses strategic planning and marketing's role within it. There are four steps to strategic planning at the corporate level: 1) defining the corporate mission, 2) establishing strategic business units, 3) assigning resources to SBUs, and 4) developing growth strategies. The role of marketing is to ensure strategies are customer-oriented. Strategic planning guides both broad corporate strategy and more targeted marketing strategies.
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This document contains the resume of Rajneesh Rudra, summarizing his professional experience in sales and marketing roles over 17 years in the pharmaceutical industry. He has worked for major companies like Novartis, AstraZeneca, Baxter, Panacea Biotec, and is currently working as ZBM of Sales and Marketing for Zeneris Pharma Pvt. Ltd. He has extensive experience in key areas like brand management, distribution management, KOL management, and launching new products in India and international markets.
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This document is a resume for Lorri Kipnis, an experienced pharmaceutical sales specialist. Kipnis has over 15 years of experience selling various drugs, including neuroscience, rheumatology, diabetes, and cardiology medications. She has a proven track record of exceeding sales goals and building strong relationships with healthcare providers. Kipnis is skilled in clinical education, strategic selling, and leveraging analytics to gain new business. Her resume highlights accomplishments such as winning numerous sales contests and leadership awards from AstraZeneca.
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Myra D. Santiago has over 20 years of experience in brand management and customer relations for pharmaceutical companies. She is currently an Associate Product Manager at VE Pharma Inc, where she implements marketing programs and coordinates with medical societies on events. Previously she held various roles at Novartis Healthcare Phils., AstraZeneca Phils., and Hanseo Pharma Inc., where she promoted products to healthcare professionals. She has received several awards for her sales performance, including Oncology SR of the Year in 2011 and Oncology Detailing Champion in 2010.
Egg Powder Market Growth Drivers, and Competitive Landscape
Global Egg Powder Market size is estimated to touch USD 3.92 billion by 2030 and anticipated to grow at a CAGR of around 4.5% during the forecast period, i.e., 2024-30. The Egg Powder market has experienced steady growth in recent years and is expected to continue expanding in the forthcoming years as well. The market growth can be attributed to the rising demand for convenient and shelf-stable egg-based products, driven by busy lifestyles and a focus on convenience foods across the globe.
TNS Vietnam Healthcare Credential 2013
TNS has over 10 years of dedicated healthcare research and consulting in Vietnam
From developing strong brands, positioning, market demand / supply and developing overall strategy and product maximisation, TNS Vietnam works closely with TNS Consult as well as consulting firms, e.g. BCG, to deliver top level management business issue, lead research-based consulting services
What makes TNS Healthcare Vietnam different?
Global & Regional healthcare sector to provide best practice methodologies
A local healthcare team with extensive pharmaceutical experience and good understanding of culture
Experience across wide range of therapy areas
World leading brand and sales force optimisation tools
Advanced quantitative and qualitative techniques to gain depth of understanding
Focus on delivering actionable and achievable research outputs
ISO accredited – Commitment to best practice quality control
What do we do?
Corporate image
Customer satisfactions (amongst Pharmacies)
Dermatology (e.g. acne, anti-fungus remedies)
Cardio-vascular diseases
Diabetes
Hyperlipidaemia
Medical diagnostic devices (e.g. blood glucose meteor)
Obesity
Oral care
Pain
Gastro-intestinal (e.g. antacids, laxative)
Women’s health (e.g. menopause, feminine wash)
Asthma
Cold & Flu
Sinus
Allergy
Vitamins and minerals
Vaccines (e.g. anti-diarrhoea, cervical cancer)
Medical sales ali
Ali Mumtazabbasi is a medical sales representative with over 10 years of experience in pharmaceutical and healthcare sales in Pakistan and Saudi Arabia. He has a proven track record of achieving sales targets by proactively selling medical products, equipment, and services. He is skilled in communication, developing client relationships, and adapting to different work environments. Ali is seeking a new sales position where he can continue developing his experience and abilities.
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XPND Medical SA - Consulting Services
- 1. “Helping healthcare companies expand, grow and succeed in new markets!” Consulting Services
- 2. OUR APPROACH XPND Medical’s approach focus on understand each client's DNA to offer a tailored approach that will accelerate the company’s expansion, growth and success in emerging markets. Understand your objectives Define positioning Analyze & assess targeted markets Develop tailored strategy Support and/or Execute Strategy Monitor performance & Adjust if required
- 3. OUR STRENGTH XPND Medical’s strength is assisting innovative companies to go from an overall strategy to a local approach by leveraging our different local commercialization offices and our highly skilled team. From Global To Local Approach Fit the economic reality of the target country Take into account cultural codes in the sales and promotion processes Make difference between emerging and mature market Scientific knowledge of the products Scientific mastery of pathophysiological areas Analysis of brakes motivations practices of all targets
- 4. OUR SERVICES Regulatory & Medical Affairs Market Access & Pricing Sales & Marketing Export & Distribution XPND Medical is helping innovative companies expand, grow and succeed in new markets! Go-To Market Strategy
- 5. GO-TO MARKET STRATEGY The healthcare industry is constantly changing and new innovations are entering the market every week. Therefore, a distinctive and tailored go-to market strategy will ensure your success. Define Tailored Strategy Design Go-To Market Strategy Execute, Monitor & Refine Strategy Generate Value and Growth
- 6. REGULATORY & MEDICAL AFFAIRS Having a comprehensive knowledge of the targeted country’s regulatory system and medical affairs requirements is key to your success. XPND Medical will help you with marketing applications, authorizations and ensure compliance with regulatory requirements. Regulatory Intelligence & Submission Scientific Knowledge & Communications Medical Education Advertising and Promotion Packaging Requirements
- 7. Target Sector: Private and/or Public Build Pharmacoeconomic Studies & Budget Impact Analysis (BIA) Obtain Formulary Listings & Maximize Coverage Optimize pricing MARKET ACCESS & PRICING Market Access & Pricing is a key strategic imperative to maximize your growth and your success in any given country. XPND Medical has experience in Health Technology Assessment (HTA) as well as non-HTA countries to support you in your effort to unlock market access and maximize your profitability via optimal pricing strategy.
- 8. Market assessment & segmentation Competitive analysis SALES & MARKETING Marketing strategy (positioning & targeting) Tactical plan development Sales training Sales performance monitoring XPND Medical sales and marketing group is composed of talented people with extensive experience in the healthcare industry (innovative pharmaceutical, generics, medical devices). We propose a tailored marketing strategy adapted to your products and to the market you are targeting.
- 9. EXPORT & DISTRIBUTION Handles product from the manufacturer production site to the distributor. Track goods and report throughout the export process including QA of the product before and after the shipment. Support with required paper works in targeted countries (Export Declaration, Certificates, Permits, Classification and more). Provide efficient distribution network in Africa, Latin America and Europe. Ensure the distribution and commercialization strategy is aligned with the sales and marketing strategy. Train sales team, monitor and control sales, stock level and team performance. Provide tailored after sale services based on specific client needs. Another key success factor when expanding in new market is ensuring a solid logistics and distribution strategy. Our team can also propose the right strategy that will ensure competitive cost structures and therefore, better profit margins.
- 10. XPND Medical SA Chemin De Chamblande 9 Pully CH-1009 Switzerland info@xpndmedical.com www.xpndmedical.com Horizon Consulting 78 allée John Napier 34000 Montpellier France