KFC on TV Commercial

1. Iffa Izzati Roslan 0121027
Netasha Rose 0120871
Nur Sabrina Adam 0122479
Liew Shi Yin 0121857
KFC on TV
Commercial

2. https://www.youtube.com/watch?v=KykM1kwdaOA

3. Bad advertisement (ways to improve)
- Stay away from portraying an animal dancing happily in a
slaughterhouse because it is offensive towards vegetarians
and children.
- KFC must think thoroughly about what the public might
think of the brand even though KFC is proud of its chicken,
it will affect the sales and feedback that KFC get.
1) KFC should create a humorous yet respectful
advertisement so consumers will not feel
offended by Emma Hall

4. Bad advertisement (ways to improve)
- Find good ideas on how to make a funny advertisement actually funny.
- Be creative on how to create a positive joyful feeling on the ads.
Natasha Hinde
2) More in depth research on target
audience to make consumers
understand the main message

5. Bad advertisement (ways to improve)
3) Think thoroughly about audience perspective
-The message fails to even reach their loyal customers, which KFC
was planning to do and lost many customers after launching the
advertisement.
-Need to be familiar with the audience.
-Make an informal list of the kinds of people who comprise it can help
you approach the research necessary to understand them.
Thomson Wadsworth

6. Bad advertisement (ways to improve)
4) Take the lead to provide chicken at a natural rate so it will
make a huge improvement and send a strong message to
other fast food retailers.
KFC must have a stronger and more meaningful message towards their consumers
It might make people misunderstand the whole concept and they will choose to ignore and
hate on the commercial.

7. Good advertisement for KFC
https://www.youtube.com/watch?v=eZMtaHjTDS4

8. Good Advertisement (Why is it good)
1) Background music is attracted for the consumer to keep on
watching until the end.
2) Increase the brand positively
3) It’s unique than the other’s brand.
4) Creative way to revive the memory.

9. Good advertisement (why it is good)
1. Background music and graphics in the commercial attract consumer to keep
on watching until the end.
● Commercials frequently use background music and strategic human or familiar sounds to influence the
consumer’s perception of a product.
● As a sound produced more interest, the level of emotion felt toward that particular sound would also
increase
● Advertisements often improve their effectiveness by including background music during a television
commercial.
Rachel Settle

10. Good advertisement (why it is good)
2) Increase the brand positively
● Increase the attention of their brand positively
● It is fun and intriguing to Hong Kong customers
● They have invited Hong Kongers to choose the best flavor to go into mass
production.
Tim Nudd

11. Good advertisement (why it is good)
3) The nail polish is unique than the other’s brand
● It is specifically designed to hold edible chicken flavour which are original and
hot & spicy chicken flavors
● Still Dries to a glossy coat similar to normal nail polish.
Tim Nudd

12. Good advertisement (why it is good)
4) It is a creative way to revive the memory
● It’s attract people because of it tastes like chicken flavors,they never heard of
anything like this before
● It’s able to attract younger generation with the chicken flavors
● It’s like the great taste and good times the brand stands for.
Austin Ramzy

13. The Taste Test
● The nail polish comes in two flavours. Spicy and
Original just like the variety that can be found in any
KFC branch.
● The product is actually made from real food
ingredients.
● It was assured that expired nail polish is still edible
● said a spokeswoman.
● The nail polish indeed taste like the KFC. It had the
taste of the ingredients such as the spices.

14. Reference
•bad advertisement:
1)Emma Hall,KKhttp://creativity-online.com/work/kfc-the-whole-
chicken/52252 - •1)http://grcade.co.uk/t:kfcs-new-offensive-misleading-
and-distressing-tv-co mmercial?f=7
•2)http://www.huffingtonpost.co.uk/entry/kfc-advert-live-chickens-branded-
disgusting-and-a-disgrace_uk_5978499de4b0a8a40e83c0e1
•3)http://sites.ieee.org/pcs/communication-resources-for-engineers/audience-
purpose-and-context/understand-your-audience/

15. https://www.worldanimalprotection.org.nz/news/we-ask-kfc-whole-truth-chicken

16. Good advertisement:
● 1) https://sites.duke.edu/soundscapes/2015/11/24/the-power-of-sounds-in-advertising/
● 2)http://www.adweek.com/creativity/kfc-just-made-edible-finger-lickin-good-nail-polish-yeah-
tastes-chicken-171245/
● 3) http://www.asiaone.com/food/taste-test-kfcs-edible-fried-chicken-nail-polish
● 4) https://www.nytimes.com/2016/05/06/world/asia/kfc-chicken-nail-polish.html