2. INTERVIEWS LESSONS
Janssen-Cilag Farmacêutica,Lda
TAP; BNP Paribas
Companies agree that not only
extrinsic motivation is important for
employees, but also intrinsic
motivation. Some of them are
committed with the implementation
of some politics and actions related
to the well being and health of the
employees.
The companies interviewed think
the idea of participating in sport
activities are an incentive by itself
and a monetary factor involved
would impact in a negative way the
final purpose of the implementation
of those activities.
SURVEYS LESSONS
More than 50% of the respondents said they would be
interested on practicing sport activities with people
from their work.
More than 80% of the employees said that the sport
activities practiced are not promoted by the employer.
Employees consider the idea of getting a reward for
participating in sport activities, but more related to free
time out of work or the improvement of social events
inside companies.
REVENUES SOURCES
According to our business model, our services offer and the current market behavior, our main
revenue source would be the subscription by a contract established for a defined period of time.
LESSONS LEARNED
3. REVENUE SOURCES AND PRICING
MODELS
PRICING MODEL
Regarding our pricing model, our
brand will follow a value based
pricing strategy, primarily focusing on
differentiation and on consumer’s
needs and interests.
Our price will be dependent on the
sport activities subscribed by
companies, so it could be associated
with the adoption of a feature pricing
strategy (the more activities, the
higher the price).
REVENUE SOURCES
Our customers, middle and big sized
companies, will have the opportunity
to pay only for the sport activities they
are most interest in, through an
annual subscription plan.
On a later stage, we expect to have a
significant brand awareness in the
market, and to get revenues from
sponsors who will pay for seeing their
names associated with our brand.
