Worksports LEP

1. LEAN ENTREPRENEURSHIP
PROJECT
WORKSPORTS
Alizée Toison
Francisco Campos
Iiro Vuorinen
Nataly Quiroga
We help big and middle size companies
to improve employee productivity
through healthy programs support and
events organization.

2. LESSONS LEARNED
The importance of value proposition:
What’s the value of our service and how valuable they are to our customers.
What are our main attributes? How different they are from our competitor’s
attributes?
#1 - Identification of Value Attributes
#2 - Selection of Value Attributes
#3 - Relative Evaluation of Attributes
#4 - Comparison with Competitors
The importance of landing pages to test diferente hypothesis and know what
drives the consumer.
Good tool to gather e-mail addresses, which can be used for marketing and
research purposes.

3. WORKSPORTS
FITNESS CLUBS

4. LANDING PAGES
#1 – Testing hypothesis: Employees see our services as a
reward and motivation for their work.
http://worksportslep.kickoffpages.com/

5. LANDING PAGES
#2 – Testing hypothesis: Employees are not truly satisfied
with the services provided from other companies (e.g.
gyms) and feel the need to benefit from our services.
http://worksports-2.kickoffpages.com/