2. LESSON LEARNED
CLIENT SEGMENTS
Empathy map Canvas
IMAGE
SUCCESS
SOCIAL
TV RESPONSABILITIES
INTERNET
RADIO
COLLEGUES
FRIENDS
WORK LIFE
BALANCE IS
IMPORTANT,
BUT NOT
ALWAYS
POSSIBLE
ADS
SPORT
VOUCHERS
FITNESS CLUBS
SPORT CLUBS
RISK & COST
FAILURE
UNEFFICIENCY
PROFIT
IMPROVE
PERFORMANCE
FELLING
GOOD
CEO
& RH
MOTIVATION
HEALTH
3. PERSONA
MARGARIDA ALMEIDA, Human Resources (HR) & Talent Management Executive
PROFILE:
Margarida is a Human Resources professional in a telecommunication company in Lisbon.
She is 42 years old psychologist with studies in human resources management. She is a
very social person, who likes to meet people and to travel around the world.
She is an internet lover and always find the way to interact with people and to improve her
contacts’ network.
Her biggest pain is to face a routine job that can limit her professional growth, but she
always look for opportunities of participating in different events (inside and outside the
company) for being at the forefront of the business market.
She tries to avoid stress situations by doing yoga and exercises, which help her to be
happy and to have a healthy mind and body.
PERSONAL OBJECTIVES:
-Have more time to share with her two kids.
-Visit as many places in the world as
possible.
-Get a balance between the work, social,
family and spiritual life.
PROFESSIONAL OBJECTIVES:
-Learn the most in technical and soft skills, for
improving her knowledge and abilities.
-Contribute to the company’s development.
-Create her own company for coaching
people in finding the best work
Day-in-the-Life:
Margarida wakes up at 6:30 am, does running, yoga and some
exercises until 7:30. At that time, while her husband does the
breakfast, she helps their children to be ready for the school. She
arrives at work at 9 am and, during the morning, she works until 1 pm
supporting selection processes and training and occupational health
programs. At 1 pm she has lunch with some partners or company
managers and at 2 pm she is again in her office or in a meeting. She
usually leaves the office at 6:30 pm and arrives home at 7 pm, so she
has some time for reading, supervising her children homework and
preparing the dinner for her and her family. Between 10:30 and 11
pm she goes to bed, after putting her children to sleep.
4. INTERVIEW - TESTING
Before testing After (changes)
1. Brief introduction about our work project.
2. Do you think there is unproductivity in your
company (or that there are space to improve
the level of productivity of your employees)?
(YES/NO).
2. Do you think that your company is able to
continue to improve the level of productivity
of your employees? (YES/NO).
3. If yes, what are the factors that you think
are related with a lower productivity in your
employees?
3. If yes, what factors do you think that
could improve the employees’ productivity
at the workplace?
4. How important is for you to reduce the
level of personal rotation or desertion?
5. In your understanding, which are the best
incentives your employees can receive for
promoting their work efficiency?
5. INTERVIEW - TESTING
Before testing After (changes)
6. Do you think social interactions and
organizational culture can impact the results
of employees’ work? In which way?
7. Do you think that promoting sports
activities to your employees would be a way
of improving their motivation and efficiency?
Would you be interested in considering these
programs?
7. Do you think that promoting sports
activities to your employees would be a way
of improving their motivation and efficiency?
8. Do you have sports facilities or any
partnership with fitness centers?
9.* If so, would you be interested in hiring a
company to organize sports activities for
your employees throughout the year?
9. Do you find interesting the idea of
rewarding your employees by participating is
such activities? And would you consider this
strategy?
10. If yes, what rewarding mechanisms would
you consider?
