a case study on Linked in: for the course enterprenuership in Istanbul commerce university

1. Abdulmenan Sherif

2.  Company name: linkedin
 Company history of linkedIn company
 Mission
 LinkedIn’s slogan
 Vision
 What does the company offers for users?
 User profile network
 Headings in linkedIn
 About Privacy Controls
 The Business Model of the company

3. linkedin
 Company history of linkedIn company
 linkedIn :is a US social networking site. Founded in
December 2002 by a team led by Reid G.
Hoffman and officially launched in May 2003, it is
used primarily for business connections and job
searching. Its services are used by professionals seeking
jobs or contacts and companies hoping to fill vacancies
 It: is a business-oriented social networking
service professional networking
 The site operate in more than 24 languages

4.  LinkedIn provides the following headings and informations to help categorize your experiences:
 • Organizations
 • Volunteer Experience & Causes
 • Projects
 • Certifications
 • Courses
 • Honors and Awards
 • Languages
 • Creative Portfolio Display
 News: Up-to-the-minute company information
such as new projects, innovations, news stories and products
Personnel Transitions: Who has just been
hired, who has just moved on
 *Career Info: An overview of what it is like to work at the organization, often with real stories and career
advice from employees
*jobs and Internships: A selection of or direct
link to job and internship opportunities available at the organization
Headings in linkedIn

5.  LinkedIn is the world’s largest professional online network with a presence in
over 200 countries with over 200 million members. The site aims to unite
professionals to make them more informed, productive, and successful. It
differs from other social networking sites in that it is strictly professional in
nature. In addition, LinkedIn is a live, up-to-the-minute, dynamic
information-sharing portal
 LinkedIn protects its intellectual property rights by common law rights as well
as contractual restrictions.
 In addition to these contractual arrangements, LinkedIn uses a combination
of trade secret, copyright, trademark, domain name and patents to protect
intellectual property

6.  Mission:connect the world’s professionals to make them
more productive and successful.
 LinkedIn’s slogan is «Relationships Matter»
 vision: to create economic opportunity for every
professional in the World: The vision does not only apply
to each of its employees, but every LinkedIn member,
each of whom has the ability to create opportunities for
others. This is the believe to be the power of LinkedIn’s
network [LinkedIn 2011]

7.  The focus of personal networking should be about
an exchange of value and not simply using
someone as a resource. It is most valuable as a
means to facilitate long term interactions
between two individuals in which both benefit.

9. What does the company offers for
users?
 Users can find jobs, people and business opportunities recommended by someone
in one's contact network.
 Employers can list jobs and search for potential candidates.
 Job seekers can review the profile of hiring managers and discover which of their
existing contacts can introduce them.
 Users can post their own photos and view photos of others to aid in identification.
 Users can follow different companies and can receive notifications about the new
joining and offers available.
 Users can save jobs that they would like to apply for.
 Users can "like" and "congratulate" each other's updates and new employments.
 Users can see who has visited their profile page.

10. User profile network
 The basic functionality of LinkedIn allows users (workers and employers)
to create profiles and "connections" to each other in an online social
network which may represent real-world professional relationships.
 Users can invite anyone (whether a site user or not) to become a
connection
 Finding contacts
 Start With Who You Know
 Friends, co-workers, family members, supervisors, faculty or
professionals you meet at career fairs and other events can be great
networking contacts. Add individuals you know and respect professionally
as LinkedIn connections. When searching for a specific individual, simply
type his/ her first and last name into the search bar at the top of any
page. Click on the names in the results to view the profiles and verify
that this is actually the person you seek.

11. Your profile in linkedIn
 include information that is relevant to your career objectives and job/internship search. In its
most basic form, it will have sections that list your education, work , experience, and skills.
 key skills or competencies that are relevant to career fields that interest you. This might
include professional interests, personal strengths and accomplishments, collegiate activities,
community service, leadership, or other experiences.
 Example:
Strong background in writing and editing; including experience as an editor of the literary
magazine, a reporter for The Justice (campus newspaper), and an intern for the Boston Globe
newspaper. Capable writer and producer; effective at developing content for print, audio, video,
and social media. Demonstrated leader and cooperator; active in student government and
Waltham Group with an interest in a career in non-profit administration, advertising and public
relations.
 employment, internships, volunteer experiences, and
 active involvement with clubs or activities, regardless of whether they were paid positions.

12. About Privacy Controls & Messaging
 LinkedIn allows users to set their own unique privacy settings.
Everyone will not will access to view their profiles, photos, or even
their full names. They can be prohibited from sending direct messages
or they might first require an introduction from a mutual contact to
gain access to some LinkedIn users.

13.  The Business Model of linkedin
networking company
1. Key Partners
high tech companies: such as Sequoia Capital of Josh Kopelman
 Greylock Partners
 Bessemer Venture Partners
 Bain Capital Ventures
 SAP Ventures and Goldman Sachs McGraw-Hill Companies
other social medias and online marketing companies,customers, employess of the
company
2. customer segments:
the linkedin by itself is a segment for professionals, B2B, B2C and C2C segments
3.Customer Relationships :
provide update information about job opportunites, provide new applications and trainings
by discount

14. 4.Key Activities :
online network connections and find the most updated information
for subscribers
5.Value Propositions : connection of professionals
increase the satisfaction of customers, increase sign in per second so
that customers connect more individuals
6. channels:
the linkedIn website and customers in the linkedin network
7.Key Resources:
the linkedin web and softwares of the company, experties of
the company
8.Cost Structure :
software updating costs, employee cost

15. 9.revenue streams
 The site's revenue comes from selling access to information about
its users to recruiters….advertising and subscribers
LinkedIn’s revenue model to make money comprises essentially :
 . LinkedIn users can sign up for subscriptions for extra services;
 . LinkedIn sells software as a service called “LinkedIn Recruiter,”
to help businesses target and find appropriate job candidates
among LinkedIn members;
 . Selling online ads pitched to LinkedIn’s professional audience.

16. THANK
YOU