1. Driving Competitive Advantage
through Customer-Focused
Solution Selling

2. Integrated Digital Supply Chain
Integrated Digital Supply Chain
Sub-text
Wajahat A. Wajahat
© 2011 Wipro Ltd - Confidential

3. Agenda
1 Introduction
2 Digital Supply Chain – Industry Trend
3 Connecting Digital – Physical Supply Chain
4 Assessment Framework

4.  This is an interactive discussion of Wipro’s Integrated Digital
Supply Chain Practice and we welcome your comments and
interactions
 Wipro has a rich collection of experience in partnering with
high tech companies developing integrated supply chains
enabling hardware, software delivery services and licensing
transformation
 Wipro is a strategic partner with several key clients developing
VOIP and transforming the Digital Supply Chain which manages
Software, Hardware and Support Service sales.
 Wipro has created a Integrated Supply Chain Practice by
integrating the expertise of individuals in both the Digital and
Physical Supply Chains. The focus of this practice is to optimize
the client’s overall Supply Chain capabilities.
4 © 2010 Wipro Ltd - Confidential
© 2010 Wipro Ltd - Confidential

5. How does digital content management impact or work
with the physical supply chain?
How can digital content be protected? How can a
company manage rights, enforce compliance among
supply chain participants, and calculate and process
royalties?
How do we provide targeted data and services, across
multiple devices, using real-time, collaborative methods?
What processes, infrastructure, and metrics are needed?
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© 2010 Wipro Ltd - Confidential

6. Our methodologies utilizes SCOR framework with S/W
enablement and delivery process enabling clients seamlessly
integrated physical and digital supply chain process
Key benefits to our clients:
Predictable revenue growth enabling our clients launch integrated
solution (physical and digital products) as single entity
Strategic partnership with technology vendors and clients bringing
best industry practice and technology
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© 2010 Wipro Ltd - Confidential

7. Customer/Partner/Solution Orchestrator
Solution Network provider’s
Transforming OEM’s into
Data Computing Security & Web Conf.
Center Solution Services Solution
Infrastructure Solutions
Vertical & Horizontal Application/Product Bundles
Product BUs
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© 2010 Wipro Ltd - Confidential

8. $$$
Per User, Enterprise wide term, Enhanced
Licensing and provisioning System and
Solution
Revenue
• Need to Connect OEM, Channels to Customers
• Integrate data across the value chain
Enterprise Data Center Service Enterprise Licensing Agreements
S/W Market Evolution
H/W Market Shift
Solution Bundle Software as a Service
Term & Content
H/W + S/W
Subscription & Renewal
Hardware Bundle
H/W Traditional Perpetual
Product
Product/ Service and S/W
Limited System Revenue
Commodity S/W Service
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© 2010 Wipro Ltd - Confidential

9. Plan : Forecast Demand Planning supply chain network design etc.
P hy s i c a l
Entitlement &
Source: Make:
Procurement, Demand and Manage physical deliveries Warehousing
Supply Supplier Mgmt. Mfg. OEM, Deliver: Logistics, 3
Compliance
Management
PL, System Installation
Association
Per device/user/site
Corporate
Return:(Including Customer Service) System/Device logistics, part/warranty Mgmt. user or
Consumer consumer
rework, training etc…
VAR
OEM
Plan : Content Deployment, S/W product push/pull upgrade/patches. Service Data Management
etc…
Digital
Content Deliver,
Identity : Connect device, License Enable: Network, Cloud, ESD, CDNLicense Management,
Run: Provision,
Service and Security Provisioning
Digital Delivery, Usage, License Control and entitlement
Refine: Data validation and interpretation, performance optimization, Governance Compliance,
Governance
Security etc…
9 © 2010 Wipro Ltd - Confidential
© 2010 Wipro Ltd - Confidential

10. Technology and Business Process Integration
Licensing
Offer and
Content Delivery
(CDN)
Provisioning
Data- Driven network based solution
offer that enhances Customer value CRM
chain Solution Offer
Delivery ERP
An Integrated ERP/CRM system
Provides a bi-directional framework and
Reliable closed-loop transaction management
PLM
Manage Digital
Compres Quality
Content Capture Rights
sion Mgmt
Mgmt
Maximum possible value from the product
development and manufacturing processes, and a
balance within the product design challenges.
10 © 2010 Wipro Ltd - Confidential
© 2010 Wipro Ltd - Confidential

11. • Improve demand management, customer experience, end-to-
end visibility and process efficiency through the integration of
physical, digital and solution networks. CRM = SCM,
• Use the lean value chain mapping process to identify where
current and future data will be generated and leveraged across
physical and digital networks.
• Enable predictable revenue growths – Hardware OEM’s are
positioning themselves as Integrated Solution providers
11 © 2010 Wipro Ltd - Confidential
© 2010 Wipro Ltd - Confidential

12. Digital Supply Chain Business Case
Digital Supply Chain
• Qualitative gap • Integrated Supply
Per User, Enterprise wide term, analysis (client
• Improvement chain
opportunity
Licensing and provisioning maturity model) prioritization improvement
Deliverables
• Quantitative gap matrix program roadmap
analysis (client • “To Be” supply • Business case with
• “As-Is” supply metric benchmark chain profile cost/benefit and
comparison) value analysis
chain profile • Metrics and
• Baseline for plan, Benchmarks • Develop initial
source, make, Best practice hypotheses • DSC – Value • Develop rough cut
deliver, capture, profile within DSC • Analyze Transformation - timelines, budgets
Content deliver transactional data Extending and
• Develop • Validate Integration of Data implementation
questionnaires • Gather improvement and across the plans
• Develop data benchmarks and development Customer • Model business
collection best practices opportunities • Confirm and case for
Activities
templates • Develop maturity • Compare “As-Is” prioritize improvement
• Gather data models state with industry improvement opportunities
• Understand “As-Is” • Interview Wipro best practices opportunities including costs,
state for strategy, Consulting experts • Compare client • Develop a “To Be” benefits, value
process, and gain industry- metrics against vision and profile delivered
technology and specific industry metrics
organization understanding • Identify and
• Validate baselines • Compare “As-Is” / prioritize • Construct supply
• Gather relevant baseline against chain
• Construct a benchmarks and improvement improvement
Objective
baseline profile of quantitative and opportunities and
qualitative best practices Software / license program roadmap
supply chain within Digital SC and associated
(Physical and benchmarks and enablement
best practices framework process business case
Digital) operations
Understanding Best Practices & Conducting Develop Build Road Map
As-is/ Baseline Benchmark Gap Analysis Improvement Opp. & Business Case
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13. Thank You
Wajahat A. Wajahat
Sr. Engagement Manager
Wajahat.wajahat@wipro.com
© 2010 Wipro Ltd - Confidential